Alvaro Morilla

Global Marketing Manager - #eCommerce & #innovation at Reckitt. Personal tweets about #eCommerce, #Tech & #Digital trends. So, yes, mostly about #Amazon

[Alvaro Morilla @AlvaroMorillaV]

This Man Created Traffic Jams on Google Maps Using a Red Wagon Full of Phones
By pulling 99 phones down empty streets, artist Simon Weckert made it look like they were gridlocked on Google Maps. https://t.co/2NEpNw7rjB

[Alvaro Morilla @AlvaroMorillaV]

Coca-Cola launches $10/month subscription service | Fox Business https://t.co/rqJGHFak8K

[Alvaro Morilla @AlvaroMorillaV]

Amazon joins forces with Pinduoduo to capitalise on holiday shopping in China #eCommerce https://t.co/It6YS8TeP3

[Alvaro Morilla @AlvaroMorillaV]

Amazon launches a Dash Smart Shelf for businesses that automatically restocks supplies – TechCrunch https://t.co/ZjOKzj1boQ

[Alvaro Morilla @AlvaroMorillaV]

Amazon is unifying its grocery offer under one roof: #Amazon removes the $14.99 Amazon Fresh fee, making grocery delivery free for Prime members to boost use https://t.co/CqUXMPRV6I

[Alvaro Morilla @AlvaroMorillaV]

Amazon keeps changing the rules: #Amazon has removed the barriers that previously made it impossible for FMCG brands to sell single units. The question is, how long until we receive a funding request for the “losses” that Amazon will take subsidizing this? https://t.co/aunJmkFOWn

[Alvaro Morilla @AlvaroMorillaV]

Shopify continues its journey to capture more of the #eCommerce growing pie: buys warehouse automation tech developer 6 River Systems for $450 million https://t.co/uKo5bWgnkJ

[Alvaro Morilla @AlvaroMorillaV]

Amazon offers Fresh grocery delivery without subscription costs #eCommerce https://t.co/LrlrKqXdvZ

[Alvaro Morilla @AlvaroMorillaV]

Amazon tests 'New' badge. It’s still unclear what criteria is used for the badges on Amazon, which give sellers a significant increase in Click Through Rates #eCommerce https://t.co/RiqRSeU93n

[Alvaro Morilla @AlvaroMorillaV]

The rise of social commerce: Instagram is changing the way people buy things https://t.co/bifRIov6MX

[Alvaro Morilla @AlvaroMorillaV]

Amazon will deactivate its Dash buttons by the end of the month - Launching this was a Bold movement, asking for a massive change in consumer habits, surrounded by numerous pricing issues, but the learnings from it will be invaluable to #Amazon #eCommerce https://t.co/kuGFbTYKxZ

[Alvaro Morilla @AlvaroMorillaV]

Flipkart adopts omnichannel strategy in India with new retail store #eCommerce https://t.co/N0g16xbEsH

[Alvaro Morilla @AlvaroMorillaV]

#Google Assistant Enables Heineken Beer Deliveries by Voice “Cold beer delivered to your door is just a short conversation away“ https://t.co/y5dWmWF96s

[Alvaro Morilla @AlvaroMorillaV]

Conversion rates triple when L’Oréal uses AR tech to showcase products #L’Oréal is launching one project every day with augmented reality (AR) beauty company Modiface – and it’s seeing the returns just as quickly https://t.co/0zvSOIDZa3

[Alvaro Morilla @AlvaroMorillaV]

China #eCommerce keeps growing but its no longer a game of just 2 players: During 618 festival of Tmall growth slows down; Pinduoduo traffic up 48%, conquering the tier 4 and 5 cities https://t.co/oF4nUEMXz8

[Alvaro Morilla @AlvaroMorillaV]

The Massively Popular Construction Guy Influencer Account Was Actually Created By An Ad Agency To Sell Coffee https://t.co/cllOvRKvEa

[Alvaro Morilla @AlvaroMorillaV]

‘The term DTC is a misnomer’: Brands recalibrate strategies as direct businesses become more complex. “ When #DTC businesses started, it was almost a purist approach to doing the opposite to everything that was traditional.” Not anymore #ecommerce https://t.co/6cq0HncAc1

[Alvaro Morilla @AlvaroMorillaV]

Unilever continues its strategic expansion into beauty and younger demographics via acquisitions: Acquires #Beauty Brand Tatcha for a Reported $500 Million https://t.co/i1Yfqw8gju

[Alvaro Morilla @AlvaroMorillaV]

When you try to break a relationship and they promise you they are gonna change #audible