I am a writer at heart, also an educator, an introvert and a director of communications. I am always looking forward to my next trip (mostly for the food!).
What's the difference between a strategy and a tactic? Strategy = statement; tactic = tool. A strategy should focus on an organization's objective, and the tactic(s) should execute the strategy. #realgoodclass
When running an effective PR campaign, @cforsey1 advises: "Find your creative angle." (Read her blog here: https://t.co/HHFbkm4Z32) Airbnb does this in a powerful way, connecting a new logo to a universal human need: a sense of belonging. https://t.co/oqDyuLneKY #realgoodclass
In a world where rumor and sensationalism travel faster than fact and accuracy, we must always ask the question, "What's your source?" We must then determine whether that source is reliable. How? Here you go. #realgoodclass
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As someone who strives to be a great storyteller, I loved this TEDTalk by Andrew Stanton. My favorite "clue" from his presentation: Provide the "well organized absence of information" to draw people in, so they can be problem solvers. #realgoodclass
https://t.co/Zc0Is57lAJ
Where can cross stitch and advocacy meet to influence policy, corporate responsibility and social issues? Here's a great video to better understand the "gentle" power of craftivism. #realgoodclass
https://t.co/pkFD6sp6QU
This is what genuine engagement looks like. When trying to figure out how to connect with a community, connect with the community. Despite growing up in Montana, I also learned a new term: liars table. #realgoodclass
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Sometimes activism means being "a nuisance where it counts." It's awesome what you can learn from @drunkhistory, like how we can thank author and activist Marjory Stoneman Douglas for preserving the Florida Everglades. #realgoodclass#riverofgrass
https://t.co/bVrWO1CzmM
Watching a movie this weekend? Watch one that will compel you to change the world: #MelodyMohebi "Film helps us explore subjects through a shared experience. It reinforces and challenges our social norms and lays the groundwork for bigger structural changes." #realgoodclass
Can you be grateful and pissed off at the same time? Sara Isaac says yes! In a world of #gratefulthankfulblessed, this blog post's title caught my eye, despite being a few months old. Is there a dark side to gratitude? Sometimes... #realgoodclass https://t.co/WcsouzXal4
Thank you, @melo_mo, for your interview two years ago for a #realgoodclass. Powerful storytelling is such an effective tool for "informing and mobilizing people," as you said, and making a social impact. It was great to hear from you and learn about @Participant's work.
Understand your message, understand your fight and do it in a professional way without breaking. Sounds simple. But takes passion and work. Love it. #realgoodclass
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Driven by the pervasiveness of technology or something more? @jeremyheimans and @henrytimms explore how organizations/social campaigns are shifting to pursue success. Read #NewPower. Where does your organization/campaign fall? And should it make the shift? #realgoodclass
Old power vs. new power: "How do you use institutional power without being institutionalized?" Maybe the question is, "Can you?" #realgoodclass
What new power looks like (Jeremy Heimans | TEDSalon Berlin 2014) https://t.co/pwSicTH3Lw via @TEDTalks
Emotion does not directly lead to action. It takes the right emotion (usually a positive one) and a clear call to action to inspire change (and there's often even more to it than that). Read on... #realgoodclass
https://t.co/877CyW6wRD
Jessica Marie Johnson, Johns Hopkins: "...every Twitter user—especially students—needs to step back and ask: What am I doing here?" Bottom line: We need to choose our tweets wisely. #realgoodclass https://t.co/MjRAAqx7sV