Alyssa Frey

[Alyssa Frey @AlyssaFrey2]

I want to continue to adapt to social media as new platforms arise and expand my marketing strategies.

[Alyssa Frey @AlyssaFrey2]

#STCO422 I loved how this chapter talks about how we should never stop learning. In marketing, there will always be something new we can learn.

[Alyssa Frey @AlyssaFrey2]

A challenge I took from this chapter is “I advise you to keep an eye out for new social platforms and/or niche social platforms that might be THE place where YOUR customers hang out” (McDonald, 2023, p. 451).

[Alyssa Frey @AlyssaFrey2]

Personally, I subscribe to many brands even if I order from them once because sometimes they have a discount if you sign up.

[Alyssa Frey @AlyssaFrey2]

#STCO422 What I found interesting is that your email list can be considered more valuable than your number of social media followers or subscribers. One thing that challenged me was that getting people to opt-in to your emails is considered a big deal.

[Alyssa Frey @AlyssaFrey2]

McDonald says, “Getting customers to “opt-in” to subscribe to your email alerts is more than just a cheap date. It’s intimate” (McDonald, 2023, p. 442).

[Alyssa Frey @AlyssaFrey2]

After reading that they use your engagement to curate content to show you, it makes more sense why this is the case.

[Alyssa Frey @AlyssaFrey2]

#stco422 One thing that surprised me in chapter 9 is where McDonald says, “TikTok is meant to “addict” users by showing them more and more content that they find engaging” (McDonald, 2023, p. 390).

[Alyssa Frey @AlyssaFrey2]

We have talked about TikTok in class quite a lot, and one thing that I remember from reading this chapter is how we talked about how watching TikTok is always something you will like.

[Alyssa Frey @AlyssaFrey2]

I knew that TikTok was about engagement, but the fact that its goal is to keep users addicted to it through the use of its algorithm surprised me.

[Alyssa Frey @AlyssaFrey2]

McDonald says, “By “following” companies you actually “like,” you’ll experience them marketing to you, and you can then reverse engineer this for your own company” (McDonald, 431). I would like to follow companies that market well so I can learn from them.

[Alyssa Frey @AlyssaFrey2]

#stco422 One thing about this chapter that I found intriguing is that you can pay for your pins to essentially be boosted or promoted. I did not realize how relevant Pinterest is to marketing.

[Alyssa Frey @AlyssaFrey2]

One thing I am challenged to do is research effective marketing on Pinterest and see if it is something that would be beneficial to use in the future.

[Alyssa Frey @AlyssaFrey2]

In the future, I want to explore more about how YouTube can be utilized in the marketing world.

[Alyssa Frey @AlyssaFrey2]

#stco422 One thing that intrigued me about this chapter is what McDonald says about video content. “The video is easy to consume but hard to produce” (McDonald, 2023, p. 340). This is not something that ever clicked with me until reading this chapter, but it is true.

[Alyssa Frey @AlyssaFrey2]

I watch so many videos on YouTube, Instagram, and Facebook, but when I try to make any, it takes a long time. This whole chapter challenged me because I do not use YouTube regularly; I only use it occasionally to look up how to do something.

[Alyssa Frey @AlyssaFrey2]

We use both Instagram and Facebook for the communication department, but our class mainly focuses on Instagram because of its popularity among our main target audience.

[Alyssa Frey @AlyssaFrey2]

#stco422 One thing that surprised me about this chapter was the amount of daily users Instagram has. The book says, “Instagram boasts five hundred million users a day” (McDonald, p. 281). I knew Instagram had a lot of users but knowing the actual number was surprising to me.

[Alyssa Frey @AlyssaFrey2]

With that many users, there is a lot of content posted and I am surprised that the platform can handle that much activity. This chapter connects to our discussions in class about how Instagram is popular and why it is our primary focus.

[Alyssa Frey @AlyssaFrey2]

I also believe that it was a little excessive to change a recognizable logo to a letter and the iconic Twitter blue to black. On a home screen, Twitter stood out more than X does.

[Alyssa Frey @AlyssaFrey2]

#stco422 I think that one obvious way Twitter changed when becoming X was its name and branding. It went from a blue icon to a black x, which is a drastic change, and it wipes away brand recognition.