Amanda Powers Han

20 years experience leading pharmaceutical media planning and buying for companies. My passions include my husband, two children, horses and @GTOHealthAgency.

[Amanda Powers Han @AmandaPowersHan]

@GTOHealthAgency 👏👏👏 Welcome Carter!

[Amanda Powers Han @AmandaPowersHan]

Social listening 👂 has become crucial to pharma—marketers have an immediate need to understand the online conversation surrounding a brand: https://t.co/mp9niSay3C

[Amanda Powers Han @AmandaPowersHan]

Good data supports pharma sales reps to drive lead generation. Giving them access to a real-time, integrated #pharma sales customer database can drive sales productivity and sales efficiency: https://t.co/6vepiLfOxt

[Amanda Powers Han @AmandaPowersHan]

Why do we track in marketing? 📈 #Marketing is executed with a purpose. We use data to understand if that goal is being reached: https://t.co/HsD8znbaLB

[Amanda Powers Han @AmandaPowersHan]

Getting the full commercial potential out of an approved drug ensures that its manufacturer can recoup its research and development costs, and fund future drug discoveries. Ensuring a strong launch is a very critical step in a drug’s lifecycle:
https://t.co/FO1gRXABc0

[Amanda Powers Han @AmandaPowersHan]

In the last 2 years, native advertising has exploded across healthcare for DTC and HCP marketing: https://t.co/NuMXYZZjP7.

#NativeAdvertising #DigitalMaketing #PharmaMarketing #HealthMarketing

[Amanda Powers Han @AmandaPowersHan]

How might influencer marketing work better in the science and pharma fields? 👉 https://t.co/eQMx42o5de.

@PharmExec #InfluencerMarketing

[Amanda Powers Han @AmandaPowersHan]

Don't miss a thing! 120 types of content to use in a B2B marketing plan 👌 https://t.co/VyTks6sSlY.
#B2B #Marketing #MarketingPlan #Content

[Amanda Powers Han @AmandaPowersHan]

Digital Pharma Trends: Artificial Intelligence leads Twitter mentions in Q2 2021. It is followed by Telehealth and Telemedicine, Covid-19, Innovation and Machine learning: https://t.co/BBCIHQBTlE.

#PharmaTrends #DigitalPharma #AI #Telehealth #Telemedicine #ML

[Amanda Powers Han @AmandaPowersHan]

Pharma marketers have to understand the physician’s journey and establish programmatic policies to communicate effectively with physicians on their desired platforms. Interesting read on how automated marketing campaigns benefit #pharma brands:  https://t.co/le3Hx6otfa.

[Amanda Powers Han @AmandaPowersHan]

Challenges around technological maturity, scalability, and impact on health outcomes may be resolved by an entrepreneurial mindset that is agile and flexible. This approach is essential for healthcare business models to survive and build resilience. https://t.co/HzsTKKuwFm

[Amanda Powers Han @AmandaPowersHan]

Interesting article that invites to rethink primary healthcare after the pandemic 🧐🤔 https://t.co/T8iKGVlOQl
@wef

[Amanda Powers Han @AmandaPowersHan]

The collective efforts of the pharmaceutical industry during the COVID-19 crisis have showcased the strength and resilience of the supply chain in new ways. Find out how the industry made it happen and the key takeaways for the future in @PM360online https://t.co/FbO3dXq4Sb

[Amanda Powers Han @AmandaPowersHan]

How can #AI help the healthcare system run more efficiently and improve for an overall better patient and provider experience? https://t.co/8N3hWaRCSf

[Elizabeth Izard Apelles @eapelles]

The way pharma and physicians communicate is experiencing a technological revolution. @Pharmaphorum collects in this article some digital strategies for physician engagement in the pharmaceutical industry. https://t.co/mHptQCmVZF #Pharma

[Amanda Powers Han @AmandaPowersHan]

How pharma can make a bigger impact thanks to the rise of audio social networks? #pharma #socialmedia #pharmamarketing https://t.co/SiPr1cNHze

[Amanda Powers Han @AmandaPowersHan]

Healthcare leaders share their thoughts on how to achieve health equity with innovative and collaborative solutions that help get closer to realizing the full health potential of every human being, everywhere. https://t.co/5JskrjpYN9

[MM+M @MMMnews]

Greater Than One generated $25.8 million in revenue during 2020, up a tick from 2019’s $25.2 million, and staff size increased from 115 to 120. Learn more in our agency profile: https://t.co/CMi2lC6SE5 @GTOHealthAgency

[PM360 @PM360online]

Please put a pin in the #Product, #Price, #Place, #Promotion premise of marketing. @AmandaPowersHan, CMO @GTOHealthAgency proposes four preferable Ps that puncture these passé platitudes and point to #PEOPLE. We promise they’re pretty persuasive! https://t.co/QNWCyh1PFk

[Med Ad News @medadnews]

Do you still have your Marketing 101 textbook? If it devotes a chapter to the “Four Ps of Marketing,” it’s time to throw it out. There is a whole new P-centric marketing mix poised to shake up the marketing arena, says @GTOHealthAgency’s Amanda Powers-Han. https://t.co/gknzm28yCE