20 years experience leading pharmaceutical media planning and buying for companies. My passions include my husband, two children, horses and @GTOHealthAgency.
Social listening 👂 has become crucial to pharma—marketers have an immediate need to understand the online conversation surrounding a brand: https://t.co/mp9niSay3C
Good data supports pharma sales reps to drive lead generation. Giving them access to a real-time, integrated #pharma sales customer database can drive sales productivity and sales efficiency: https://t.co/6vepiLfOxt
Why do we track in marketing? 📈 #Marketing is executed with a purpose. We use data to understand if that goal is being reached: https://t.co/HsD8znbaLB
Getting the full commercial potential out of an approved drug ensures that its manufacturer can recoup its research and development costs, and fund future drug discoveries. Ensuring a strong launch is a very critical step in a drug’s lifecycle:
https://t.co/FO1gRXABc0
Digital Pharma Trends: Artificial Intelligence leads Twitter mentions in Q2 2021. It is followed by Telehealth and Telemedicine, Covid-19, Innovation and Machine learning: https://t.co/BBCIHQBTlE.
#PharmaTrends#DigitalPharma#AI#Telehealth#Telemedicine#ML
Pharma marketers have to understand the physician’s journey and establish programmatic policies to communicate effectively with physicians on their desired platforms. Interesting read on how automated marketing campaigns benefit #pharma brands: https://t.co/le3Hx6otfa.
Challenges around technological maturity, scalability, and impact on health outcomes may be resolved by an entrepreneurial mindset that is agile and flexible. This approach is essential for healthcare business models to survive and build resilience. https://t.co/HzsTKKuwFm
The collective efforts of the pharmaceutical industry during the COVID-19 crisis have showcased the strength and resilience of the supply chain in new ways. Find out how the industry made it happen and the key takeaways for the future in @PM360online https://t.co/FbO3dXq4Sb
The way pharma and physicians communicate is experiencing a technological revolution. @Pharmaphorum collects in this article some digital strategies for physician engagement in the pharmaceutical industry. https://t.co/mHptQCmVZF #Pharma
Healthcare leaders share their thoughts on how to achieve health equity with innovative and collaborative solutions that help get closer to realizing the full health potential of every human being, everywhere. https://t.co/5JskrjpYN9
Greater Than One generated $25.8 million in revenue during 2020, up a tick from 2019’s $25.2 million, and staff size increased from 115 to 120. Learn more in our agency profile: https://t.co/CMi2lC6SE5 @GTOHealthAgency
Do you still have your Marketing 101 textbook? If it devotes a chapter to the “Four Ps of Marketing,” it’s time to throw it out. There is a whole new P-centric marketing mix poised to shake up the marketing arena, says @GTOHealthAgency’s Amanda Powers-Han. https://t.co/gknzm28yCE