Calum Smith

Amazon ads agency founder | Entrepreneur | Dad & Husband | Get a free Amazon ads assessment (Link in bio)

[Calum Smith @Amazon_PPC_Ads]

Today, I audited an account of an agency that charges $3,300 per month to manage Amazon ads.

Their STEALING from this client!

- No bid adjustments in 22 days.
- No report downloads this year.

Here’s how you can quickly check your Amazon ad agency isn’t stringing you along…

[Calum Smith @Amazon_PPC_Ads]

https://t.co/DnvlNzixDQ
to join the waitlist

[Calum Smith @Amazon_PPC_Ads]

💥BREAKING:

It’s launching soon…

[Calum Smith @Amazon_PPC_Ads]

https://t.co/TKSh9aoyRn

[Calum Smith @Amazon_PPC_Ads]

We're getting closer to launching Maz - the Amazon ads AI agent.

Join the waitlist and I'll keep you updated:

[Link in Comments]

[Calum Smith @Amazon_PPC_Ads]

@amazonwithbrett Have you played with it? Seems pretty useless right now. Reports are campaign level only, so would need integration with API

[Calum Smith @Amazon_PPC_Ads]

@pxue @zolihonig Tbf you both make excellent points. I think in my space atleast, my clients are more tech savvy, so it’s harder to gauge where we end up, but definitely agree in niches that serve boomers and the less tech savvy, the adoption curve is slower

[Calum Smith @Amazon_PPC_Ads]

True! But let’s say you made your own AI agents, gave them your historical decisions, insights, knowledge, etc, that would be a crazy good AI agent right? It’s you on steroids. Your competitors might even do this. But then theres also other AI agents that complement your agent. Next thing you know theres 1000s of highly knowledgable agents. And where does that leave us…

[Calum Smith @Amazon_PPC_Ads]

Agreed on points 2 and 3, though 3 will eventually dissolve as agents get better. I think point 1 is dependent on the agent. If a large SaaS with thousands of accounts wanted to compile the data and share it with AI, then their AI agent has more context than we as agencies ever will.

[Calum Smith @Amazon_PPC_Ads]

Started to notice AI is reducing the quality of my creative thoughts.

I used to be an ideas machine!

It’s clear we need to be cautious with AI outputs and use them only as an additive to our own thoughts.

Don’t let the AI think for you!!!

[Calum Smith @Amazon_PPC_Ads]

@Jicecream 😂 I feel this. Built one internal tool yesterday that saves us a whole hour for every client! It feels too good to be true how easy it is.

[Calum Smith @Amazon_PPC_Ads]

The majority of video ads on Amazon are poor. It's mostly slideshows and very little high-quality or UGC style videos. This is a relatively easy area to stand out and win sales.

[Calum Smith @Amazon_PPC_Ads]

Look into Amazon Marketing Stream and act on hourly performance pushes - scale when CVR holds, throttle when CPC spikes. No more waiting for next-day reports.

[Calum Smith @Amazon_PPC_Ads]

Stop guessing listing optimisations: Run a real A/B today. Use Manage Your Experiments to split-test titles, images, and A+ content. Ship two versions, keep the winner.

[Calum Smith @Amazon_PPC_Ads]

Beware the recommendations of internal Amazon account managers and executives. They are incentived to push up your ad spend, not your profits.

[Calum Smith @Amazon_PPC_Ads]

New product launch? Push a handful of high-relevancy keywords before going broad. The snowball will build to broader terms as the high-relevancy keywords gain traction.

[Calum Smith @Amazon_PPC_Ads]

Weekly Amazon seller habit: SQP > spot terms where your click share outruns impressions → add budget; where impressions outrun clicks → fix creative.

[Calum Smith @Amazon_PPC_Ads]

An often underutlised tool... Amazon Vine = review velocity. Enrol up to 30 units per parent ASIN. Use it as soon as your PDP is ready to launch.

[Calum Smith @Amazon_PPC_Ads]

The “profit peak” beats a fixed TACoS. Scale until profit rises, then optimize waste. Repeat. Percentages are guardrails; profit is the destination.