My first paper is out now: “Are you being served? Managing waist and waste via serving size, unit size, and self-serving” @jennyvandoorn@KoertvIttersum https://t.co/HQ24Kv94nq
To be able to steer consumers towards more sustainable choices, we first have to understand what drives their behavior. Last week I attended an interesting symposium about markets & sustainability #RUG#SMS2020