Amelia Oliver

[Amelia Oliver @AmeliaJOliver]

Great article from @Forbes "Create Loyal Customers For Life: Making Limbic Connections With Experiential Branding" https://t.co/LYKIttSF2w

@lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

Read about the stages of perception in marketing here: https://t.co/Ckok5Mra7t

Sensation➡️Attention➡️Interpretation➡️Retention
@lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

Great article introducing the role of perception in consumer behavior! https://t.co/a82rcCcjBv @lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

"Context marketing is the ability to deliver the right content or experience to the right person, in the right place, and at the right time based on the sum total of that person’s past brand interactions and current needs." https://t.co/Wp4TQTmG9c @lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

"Psychometric data can help brands understand their audience better and craft messaging and strategy based on personality traits." Read more about the BIG 5 personality traits here: https://t.co/DXoI6vE0cW

@lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

The last part of a process has a big weight on the global evaluation of the process! @lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

The human brain uses 2 systems of reasoning: the experiential system (which is semi-automatic and fast) and the analytic system (hypothetical reasoning and relatively slow) 🧠

@lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

#Consumption is a public expression of ourselves to the world 🌎
@lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

The BIG 5 is the most efficient personality model that explains and predicts attitudes, behaviors, performance, and outcomes🙂

@lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

All consumer choices are made on the basis of comparison! That's why positioning your brand, particularly in comparison with your competitors, is so important!

@lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

Traditional market segmentation doesn't always work....that's why we use psychographics to better understand our consumers' lifestyles, personalities, motivations, and attitudes!

@lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

Neuromarketing uses scientific knowledge to inform perception, representation, & transformation of information 💪💪
@lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

#Neuromarketing uses scientific implementations to create optimal customer experiences for buying and consumption.
@lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

Did you know, messages are:

7% words
38% intonation
55% - expression or body language

Only strong messages with emotion produce long-term memories. Give people emotions, not functions. @lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

The main sources of experience are observation👀 and participation. Experience can be internal (remembering, deciding) or external (witnessing, participating, interacting)👥

@lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

Did you know, that we receive around 3000 marketing impressions each day? We are constantly bombarded with different brand names, logos, banners, and ads through online and offline channels. #Infoxication

@lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

How can we define #EXPERIENCE? Let´s start with the fact that AN experience begins with an INTERNAL or EXTERNAL stimulus. @lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

How would you define #neuromarketing?

Neuromarketing is the implementation of knowledge and methodologies from neurosciences to marketing and sales🧠

@lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

Traditional market research does not speak to the unconscious @lets_NEUROmkt #NMKTRCH #XPBRND

[Amelia Oliver @AmeliaJOliver]

“Visitors are more likely to add a product to their cart when the emotional process takes control as they are directed by ‘how it feels’ and not ‘is it worth it’…Advertising is above all a way to groom the emotional state.”
https://t.co/L04zZVHUnv @lets_NEUROmkt #NMKTRCH #XPBRND