American Insights

American Insights discovers and reveals the opinions and motivations of Americans through polling, survey research and microtargeting. Director: @PearceGodwin

[American Insights @AmericanInsight]

72% of FDCs are more likely to do business with a brand that stops opposing their Christian values. http://t.co/ziRNb2qsI3 @FaithConsumer

[American Insights @AmericanInsight]

73% of FDCs are more likely—45% much more—to support a brand being persecuted for its Christian values http://t.co/ziRNb2qsI3 @FaithConsumer

[American Insights @AmericanInsight]

79% of FDCs are more likely to do business with a brand that advertises directly to them. http://t.co/ziRNb2qsI3 @FaithConsumer

[American Insights @AmericanInsight]

84% of FDCs more likely to do business with a company that is recommended by a Christian organization http://t.co/ziRNb2qsI3 @FaithConsumer

[American Insights @AmericanInsight]

86% of FDCs more likely to do business w brand that welcomes them = to other groups and their values http://t.co/ziRNb2qsI3 @FaithConsumer

[American Insights @AmericanInsight]

86% of FDCs more likely to do business with brand that welcomes their values more than its competitors http://t.co/ziRNb2qsI3 @FaithConsumer

[American Insights @AmericanInsight]

87% of FDCs are more likely to do business with a brand that actively promotes their Christian values. http://t.co/ziRNb2qsI3 @FaithConsumer

[American Insights @AmericanInsight]

84% of FDCs more likely to do business with company that is more faith-compatible than competitors. http://t.co/ziRNb2qsI3 @FaithConsumer

[American Insights @AmericanInsight]

89% of Faith Driven Consumers want to see marketplace do more to acknowledge and welcome them. http://t.co/0pgCi5m7gO @FaithConsumer

[American Insights @AmericanInsight]

73% of Faith Driven Consumers report that they have different consumer needs than the market at large. http://t.co/0pgCi5m7gO @FaithConsumer

[American Insights @AmericanInsight]

79% of Faith Driven Consumers believe buying decisions are an important way of living out their faith. http://t.co/0pgCi5m7gO @FaithConsumer

[American Insights @AmericanInsight]

94% of Faith Driven Consumers say faith has a major influence on their day-to-day consumer choices. http://t.co/0pgCi5m7gO @FaithConsumer

[American Insights @AmericanInsight]

Faith Driven Consumers are a remarkably diverse market segment. http://t.co/NlvEUN8v77 @FaithConsumer

[American Insights @AmericanInsight]

FDCs are a diverse market segment. Republican 37%, Democrat 32%, Independent 21%. http://t.co/NlvEUN8v77 @FaithConsumer

[American Insights @AmericanInsight]

FDCs are a diverse market segment. White (62%), Black (18%), Hispanic (13%), and Asian (4%). http://t.co/NlvEUN8v77 @FaithConsumer

[American Insights @AmericanInsight]

FDCs are a diverse market segment. Age 18-34 (25%), 35-49 (25%), 50-64 (30%), and 65 or older (19%). http://t.co/NlvEUN8v77 @FaithConsumer

[American Insights @AmericanInsight]

FDC religious affiliation: Protestant (66%), Catholic (32%), and Mormon (3%). http://t.co/NlvEUN8v77 @FaithConsumer

[American Insights @AmericanInsight]

According to our research, 41 million Faith Driven Consumers spend $2 Trillion annually. http://t.co/NlvEUN8v77 @FaithConsumer

[American Insights @AmericanInsight]

Faith Driven Consumers are 17% of the U.S. adult population—more than 41 million people. http://t.co/NlvEUN8v77 @FaithConsumer

[American Insights @AmericanInsight]

Who are Faith Driven Consumers? Initial insights on this purchasing powerhouse from our national study http://t.co/NlvEUN8v77 @FaithConsumer