Amit Jay Shah

Dad of 2 • Entrepreneur • Building AI for parent-led healthcare @aijulieuk • 2x prev exits (Health + Media) • AFC STH

[Amit Jay Shah @AmitJayShah]

Today, Julie AI (@aijulieuk) is live

An AI parenting partner for families with kids 0–3Yrs. Guided by UK-based doctors, midwives, health visitors and sleep consultants.

We built her for families like mine (two boys under 3)

Here's why ↓

[Amit Jay Shah @AmitJayShah]

@julianweisser @w_milczynska

[Amit Jay Shah @AmitJayShah]

@anupamrjp AI for parent-led-healthcare.

iOS and Android, download links found below 👇🏼

https://t.co/fhsW0Z6hTP

[Amit Jay Shah @AmitJayShah]

Any VC’s here on X also have young baby’s, 0-3 years old?

Share this with them.

Download Julie, the AI for parent-led-healthcare / @aijulieuk

After 2 weeks parents using Julie report:

- 91% report better sleep.
- 90% better wellness outcomes.
- 72% greater trust than generic AI.
- 90% worry less about their childs health.

[Amit Jay Shah @AmitJayShah]

@richy_gunerr We live rent free in his head. Terrible commentator. All he can produce is click bait.

[Amit Jay Shah @AmitJayShah]

I met with founders and a number of angel investors in London today. We discussed fundraising in the UK. All share the same feeling. There’s little momentum in the UK VC pre-seed.

US is where you need to be.

Thoughts? 🇬🇧🇺🇸

[Amit Jay Shah @AmitJayShah]

@fooming86 Kings Cross or Farringdon around Exmouth market area is also good - amazing food market, great pubs, good transport links.

[Amit Jay Shah @AmitJayShah]

@lightsilver323 AI for parent-led-healthcare. Parents with children aged 0-3 years of age report better sleep & health outcomes within 2 weeks.

https://t.co/fhsW0Z6hTP

[Amit Jay Shah @AmitJayShah]

Founders raising pre-seed.

What is the difference you're seeing in appetite, mentality and action between the UK and US right now?

Particularly interested in hearing from those in Healthtech.

[Amit Jay Shah @AmitJayShah]

@w_milczynska @MoyaHealth 🙌🏼 onwards

[Amit Jay Shah @AmitJayShah]

@w_milczynska 😬

[Amit Jay Shah @AmitJayShah]

@w_milczynska So did I.

Updates are much faster. But for us, took 7-14 days with an expedited request when it got to day 7.

Fingers crossed it’s faster for you.

[Amit Jay Shah @AmitJayShah]

Julie today offers guidance and reassurance and is not a substitute for medical advice.

Most of our founding families have already recommended her. Say hi to Julie on your App Store, or head to https://t.co/XoPdcg0HY0

[Amit Jay Shah @AmitJayShah]

4 weeks after launching, we asked our founding families how they've really found Julie. Here's what they said 👇🏼

[Amit Jay Shah @AmitJayShah]

We were taken aback, and this is still an early version of the product.

Parents are already asking AI about their children. The question was never whether they would, it was whether they'd have something tailored to them and guided by UK midwives, health visitors, sleep consultants and doctors.

[Amit Jay Shah @AmitJayShah]

The hardest question in consumer health AI right now isn't technical. It's where the line sits between a helpful parenting companion and a regulated medical device. We've been clear with ourselves from day one about which side we're on, and built the product to stay there. The MHRA's work this year will define the category. Founders in this space: how are you drawing that line?

[Amit Jay Shah @AmitJayShah]

Something I keep coming back to building Julie. Asking a paediatrician at 4pm and asking the same question at 4am are different problems. One is access. The other is calm. Most AI in healthcare is solving access. For families with a newborn, the bigger unmet need is calm at 3am, grounded in something you can trust. Is anyone building for the calm rather than the access?

[Amit Jay Shah @AmitJayShah]

Generic AI already has memory, and it will happily answer a question about your baby. The problem isn't that it says nothing useful. It's that it has no structure, no clinical grounding, no sense of what's normal for your child specifically, no ability to hold two possibilities at once. The gap in consumer health AI isn't capability. It's calibration. How are you thinking about calibration in your product?

[Amit Jay Shah @AmitJayShah]

Spent a few days rebuilding our App Store product pages. Tap-to-install went from 7% to 18%. The lesson I keep relearning: for consumer health AI, the store listing converts more people than the ad ever does, and most teams pour everything into acquisition and neglect the page people actually land on. What's the highest-leverage thing you've changed on yours?