Amplify Sports

Empowering a New Generation of Athletes

[Daniel Roberts @readDanwrite]

From Clemson Ventures to LSU's The Brand, the biggest schools are now building out full media divisions to cater to athlete content.

@EllynBriggs⁩ with another terrific inside look at this world in today's @FOS Sunday Memo https://t.co/ROkSvQskwo

[Sportico @Sportico]

The five most expensive rosters in college basketball and how they stack up in this year's #MarchMadness tournament.

1. Kentucky: $20 million (Round of 32 exit)
2. BYU: $13 million (Round of 64 exit)
3. Duke: $12 million (Sweet 16+)
4. Arkansas: $11.5 million (Sweet 16+)
5. Louisville: $10.5 million (Round of 32 exit)

per @FanDuel

[Boardroom @boardroom]

Today, Kevin Durant and The University of Texas announced a comprehensive NIL program that will celebrate a select group of Longhorn student-athletes in their continued basketball journeys.

In partnership with Nike, Texas women’s basketball forward Madison Booker will become the first athlete to receive access to KD PEs, apparel, and more.

The University of Texas, Nike, and Durant’s Boardroom will also partner on an annual sports business summit open to all The University of Texas student athletes and sports business students with a goal of creating impactful, interactive programming to foster their education in the business space. The inaugural summit will take place later in 2026 and feature marquee speakers, content and storytelling strategy sessions, financial literacy planning, and more.

[Pete Nakos @PeteNakos]

As athletic directors sift through aftershocks of House, they're also learning how lucrative on-field sponsorships could be.

The top P4 programs could command upwards of $8 million annually.

"You are talking about the most valuable real estate."

Read: https://t.co/3ZgWLuNh56

[Amplify Sports @AmplifyNIL]

Big decisions ahead: FHSAA set to vote on NIL, new championship division in high school https://t.co/OQ23HEroUc

[Amplify Sports @AmplifyNIL]

Florida Quarterback Appears in New Star-Studded Gatorade Commercial https://t.co/uAoZCcGUxy

[Front Office Sports @FOS]

Snoop Dogg has announced that the Snoop Dogg Arizona Bowl will be the first to provide NIL deals for all players.

(via @Brett_McMurphy)

[College Football 27 @EASPORTSCollege]

Bring Glory Home.

Coming July 19. Pre-Order Now
🔗: https://t.co/sJ7cJ5NXLj

#CFB25

[Opendorse @opendorse]

Opportunity awaits 🏐

Avoli is on the lookout for collegiate volleyball players to join their team of brand ambassadors.

➡️ https://t.co/UEIJyt65ue

[Opendorse @opendorse]

Planet Fitness, home of the Judgement Free Zone, has partnered with a group of student-athletes in Houston to promote their PF Black Card membership.

[On3 NIL @On3NIL]

Monumental change is coming because of the looming House v. NCAA case settlement.

And athletic directors must run their departments in a new fashion to accommodate a substantially new business model.

@EricPrisbell: https://t.co/nOZfY5flGD

[CLC @CLCBrands]

We've just wrapped up our afternoon sessions at #CLCSeminar!

Our panelists from major brands and collegiate athletic departments shared key insights on the evolving college sports landscape and strategies for meeting fan demands, including a preview of @EASports.

[Darren Heitner @heitner]

Why are Florida HS athletes still not permitted to sign #NIL deals?

2 years ago, a Florida High School Athletic Association (FHSAA) survey indicated a majority of schools were against NIL at the HS level.

School Athletic Directors were concerned that competitors would use NIL to "steal" their athletes.

This is such a lame reason to restrict athletes' rights.

Also, with 30+ jurisdictions now allowing HS athletes to sign deals, should those Athletic Directors be concerned that their most talented athletes will consider leaving the state?

It's time for change.

[Nebraska Football @HuskerFootball]

Officially commissioned: The Walk Through Room

‣ 99.6 ft long screen
- Same projectors used by NASA & the NHL
- Over 11.5 million pixels
‣ 26.5 ft tall windows overlooking outdoor practice fields
‣ 20 yd turf floor

#GBR x #WhatsNExt!

[Snoop Dogg @SnoopDogg]

Snoop Dogg Arizona Bowl!! 🏈 presented by Gin & Juice @ByDreAndSnoop 👊🏿 12/28/24.

[Amplify Sports @AmplifyNIL]

This will change the game..

[NCAA News @NCAA_PR]

Optional technology rules in football, effective for the 2024 season, were approved by the NCAA Playing Rules Oversight Panel.

https://t.co/5hHLxG3JH5

[NCAA News @NCAA_PR]

NCAA selects @Teamworks to provide NIL services. Disclosure system and education services for college athletes will be available by Aug. 1.

https://t.co/vhFVITvLVD

[FedEx @FedEx]

We are proud to support University of Memphis student-athletes with our new NIL program initiatives, giving us the opportunity to invest in bright, young talent in our great hometown of Memphis. #GTG 🐯 @TigersAthletics

[𝗝𝗢𝗦𝗛 𝗗𝗔𝗟𝗟𝗔𝗦 @joshdallas_18]

I would love to use my #NIL to work with companies, brands, fans, etc. Please check out my @opendorse page on how to get connected with me!

If you're a brand that wants advertising, I have...
131,000 TikTok followers
14,000 Instagram followers

⬇️⬇️⬇️

https://t.co/bRl3BjEn78

[Braly Keller @BralyKeller]

Sneaky-quiet developments broke which are worth your time + updated view of the 3-year landscape.

-College Landscape Review���
-NCAA Educational Columns🔎
-CFB NIL: Pay-for-Bowl?🏟
-UPDATE: International NIL✍
-NIL Compliance Mailbag📬

READ #NIL Blitz 👇🏼
https://t.co/CDZqr95ZPN