Balletto isn’t giving up. His vineyard is doing what it can to draw a younger—crowd… “We have to be consumer-centric,” said Balletto. “For us, it’s a long-term commitment.”
https://t.co/JxKTp2J9uD #wine#sonoma#winecountry@WSJ@BallettoWine
Nearly 25 years ago, workers at a Sonoma County, Calif., vineyard constructed a baseball field amid the vines.
It remains a place for camaraderie.
https://t.co/1lsl5vFYK3
Hundreds flocked to this Sonoma Valley winery’s real-life “Field of Dreams,” showing how family-friendly events can attract younger drinkers. https://t.co/wllbdIJUYK
Crashed a seminar wherein a “wine industry expert” (self-proclaimed) explained the concept of how Guerrilla Marketing could change the game for wine - all while displaying images of 🦍 on screen. It was a highly entertaining hour. Especially with a bottle of champagne in hand. In the poor “experts” defense… he looked all of 22 years old and probably wasn’t even born when the concept was first introduced.
* CANCER SUCKS * - Solution: @TheVFoundation has awarded over $310 million in cancer research grants nationwide!! Due to generous donors, the Foundation has an endowment that covers admin expenses.
Dedicated to awarding 100% of all cash donations to cancer research. They do not collect a fee or hold a percentage from these donations to support ongoing operations. Rather, the foundation relies on an endowment fund to cover operating expenses and frees them to concentrate on funding more cancer research grants.
HOW TO HELP: https://t.co/hTgBZ7ufJE
$4.2 million dollars raised was inspiring. Vibe was one of camaraderie & hope for a better future. Enough to make even the most skeptical person believe real change is possible.
Whether it’s your own story or that of a loved one, we’ve all been touched by cancer in some way.
Hosted by Super Bowl winning quarterback @DangeRussWilson & wife GRAMMY award-winning singer/songwriter, @ciara + a heartfelt presentation by legendary NASCAR champion @JeffGordonWeb - The @TheVFoundation raised $4.2 million dollars for cancer research!
https://t.co/k60Pfn4raE
Donors are important, but these folks took it to another level with their dedication and generosity. The talk of the town, guests raved about the quality occasion, camaraderie felt between attendees and bespoke wine experiences. Wine, fun, and philanthropy – what’s not to love?