NFL "100-Year-Game"
Agency: 72andSunny
A brilliant way to kick off the league's 100th year. Could have gotten serious, but comedy was the right way to go. Amazing how they got so many legends and current players into the mix.
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Toyota "Toni"
Agency: Burrell Communications
An inspirational story, and a fine way to connect the thread between the underdog hybrid and the underdog athlete.
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Google Translate
Another home run from Google. Much like โParisian Love,โ it was hard not to get the feels and maybe a little misty from this one. Great storytelling.
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Mercedes-Benz "Say the Word"
Agency: Merkley+Partners
LUDA! Mercedes brought a fun premise, great cameo and nice product tie-in to its Big Game Spot, even if changing the lights on your dash doesn't exactly feel like a god-like power.
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Audi "Cashew"
Agency: Venables Bell & Partners
We had no idea where this was going to go, either. Solid payoff and another strong effort from the brand and agency.
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Pepsi "Is Pepsi OK?
Agency: Goodby Silverstein & Partners
We love how self-aware this is. While the brand could have avoided the unflattering "Is Pepsi OK?" thing altogether, they leaned into it beautifully. It does feel like some of the celebs are underused here, though.
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