Amy

[Amy @AmyZ378]

A current crisis event unfolding is the mixed messages that the Tarte PR Team is displaying to their consumers by gifting a lavish all expenses paid brand trip in Bora Bora to only influencers. Their consumers who are “normal people” feel left out and disconnected. #rucrisiscom

[Amy @AmyZ378]

A crisis event that unfolded recently was the Charlotte Tilbury PR scandal. I think that the PR team was able to effectively handle the situation by making the situation seem intentional and rectifying the issue by sending out the correct lip products. #rucrisiscom

[Amy @AmyZ378]

@MiddletonTam314 Hi Tianna! Bella Hadid is a great example of a celebrity and a leader. She is using her influence to speak up about current events despite possible backlash that may come from it.

[Amy @AmyZ378]

@DICKYCH00855230 Hi Dicky! I would totally agree that Taylor is leader in the music industry. She has a lot of influence since her fan base is so large and she is showing other artists that music labels are not always working in an artists favor.

[Amy @AmyZ378]

@babayesamantha Hi Samantha! I would totally agree as Kim and her family have used their success from their reality TV show to expand into different business markets as well as Kim’s personal efforts in the legal aspect.

[Amy @AmyZ378]

Global K-pop group @BTS_twt are an example of a celebrity who is also a leader. They are artists AND influential role models for people all around the world. In 2018, BTS had the opportunity to speak at the United Nations as UNICEF ambassadors. #LIDC90 https://t.co/oc270ThS1q

[Amy @AmyZ378]

@lexicarlinn Hi Lexi! Alix is a great example of an online leader as she keeps up with/ starts trends and still stays relatable and down to earth with her audience.

[Amy @AmyZ378]

@MiddletonTam314 Hi Tiana! Fenty has done a great job at promoting their inclusive make up line via social media and being a leader in setting new beauty industry standards.

[Amy @AmyZ378]

@serenarutgers Hi Serena! Rihanna and her team do such a great job at promoting her brand via social media! This is especially great when talking about DEI in the beauty industry.

[Amy @AmyZ378]

Kahai explores leadership in the digital world by emphasizing how technology can improve connection between leaders and their audience. This connects to Ingerson’s and Bruce’s study of business CEO’s tweeting about things besides news and leadership increasing connection. #LIDC90

[Amy @AmyZ378]

@NazeehaLatif Greta is a great example of a young person using her online presence and following to advocate for just causes! She is definitely a leader and someone to admire.

[Amy @AmyZ378]

@babayesamantha Hi Samantha! Someone like Orion Carloto with many followers definitely is a leader! It’s interesting how she made the transition from entertainer to an established writer and was able to keep/grow her fan base.

[Amy @AmyZ378]

@sophiapannella1 Hi Spann! I also chose to highlight Joe Biden as a leader in the digital world! He and his team has a strong grasp on the importance of social media in leadership.

[Amy @AmyZ378]

@babayesamantha Hi Samantha! 13% engagement is super impressive! Great observation

[Amy @AmyZ378]

Leadership “includes a goal, not influence with no intended outcome” (Kruse). President Biden is using social media to gain support from working lower/middle class by suggesting that billionaires pay 25% in taxes, whether it works or not depends on if he follows through. #LIDC90

[President Biden Archived @POTUS46Archive]

It’s time billionaires paid at least a 25% minimum tax.

[Amy @AmyZ378]

@VICTORIAMA69283 I agree. We need to adapt to new technologies such as AI, but also be wary that it’s used beneficially instead of harming people. #DCIM353McCormick

[Amy @AmyZ378]

@vishaka_rao Yes, great point Vishaka! It’s almost as if these companies are forming a modern form of cable TV and want to increase viewership to the max by partnering with other companies. #DCIM353McCormick

[Amy @AmyZ378]

#DCIM353McCormick
One takeaway from this course is the impact of technology. Growing up around technology, I never realized how prominent it really is and how much of it is integrated into my life. I use technology every day and don’t think twice about it, but now I will start.

[Amy @AmyZ378]

#DCIM353McCormick
Prediction: One prediction I have about AI technology is potential job displacement. For some industries, it’s already happening such as using AI for assistance or customer service.