After decades of low #inflation, many of us are now struggling to cope with higher prices and the rising cost of living. Read my assessment of why the #CostOfLivingCrisis is happening and how it impacts companies and consumers: https://t.co/cOn5UnGDSi
Frugality, revisiting emerging markets, and winning consumers aged 65+ are the top three global trends in income and expenditure. https://t.co/BGqcIfNL8i
Planning your getaway this weekend but don't know where to go? ✈️
Check out @Euromonitor's Top 100 City Destination Index 2022 as we uncover the #cities with the best tourism infrastructure.
https://t.co/nTdsLp5v3I
We've identified the ‘pursuit of value’ as 1 of the top 10 megatrends with far-reaching impact on industries, companies, and consumers. Tune in to this episode of @Euromonitor podcast in which I discuss how businesses can win with this megatrend: https://t.co/kpY4vICOMm
Measuring the impact of any major sports event brings with it a series of challenges. However, the uniqueness of the 2022 World Cup Qatar adds new layers of complexity to assessing the commercial performance of the tournament. #QuatarWorldCup2022 https://t.co/1f1yeknHZU
Spotting and understanding changing consumer behaviour and new preferences is no longer a competitive advantage, but rather a way to survive. Opportunities lie in creating better value perception. https://t.co/rwdRbR2sIh
Consumers are calling the shots. And you can’t afford to ignore their demands. That's why we’re bringing you the biggest trends in the year ahead. All in one report. https://t.co/p7B5efJJyz
This indicates that, though brands are forced to pass on the price pressure to consumers, they are mindful of different consumer groups by reducing the savings on bigger packs as these consumers are likely to weather increasing costs better than lower-income groups.
On #ecommerce platforms, all variants of rice (by pack types and number of SKUs) saw a price hike in 2022. However, 10kg packs saw a price increase of 96% from January to August 2022 which is higher than any other pack.
Join our in-country analyst, based in Nairobi Kenya, as she walks you through the typical purchasing behaviour of a middle-class consumer in Kenya. This first video focuses on breakfast https://t.co/Y3xHML0SGd
Despite high inflation, employment uncertainty, and looming recession, wealthy consumers are spending on luxury goods like it's 1999. https://t.co/venNlInuWl via @BW
Join @Euromonitor in-country analyst in Nairobi, as she walks you through the typical purchasing behaviour of a middle-class consumer in Kenya. #consumers#retailing#Food
https://t.co/sWUfscMyYq
We’ve identified some key population trends that impact businesses - eg the pandemic baby boom turned out to be a bust; migration is intensifying and bringing greater diversity. Insights into population dynamics like these can help businesses stay relevant in the long term.