ANACHEL Strategies | Communications

A senior team of litigation, crisis & strategic communications, reputation and brand experts.

[CarrieGerlachCecil @carriegcecil]

We are deeply grieved by the loss of our colleague/client, friend, Chuck Sullivan. His loss puts things in this crazy but blessed business into perspective. The lump in my throat reminds me to slow my pace, listen more intentionally, and tell the people around me how deeply I value them.

It is funny. When people hire our company, there is often a little trepidation. The quiet fear of, “Ruh-Roh?” Chuck was the complete opposite. He welcomed partnership. He stayed open to collaboration and growing with the new conference leadership. He showed patience, grace, and a genuine love for the work. He just loved the conference, his colleagues, and anyone who was willing to pitch in. He served without ego. He brought kindness into every room. He was one of the most easy going and generous people we have ever worked alongside. We will miss him deeply. As you can imagine, his family is facing unimaginable loss. If you feel moved to support them, please consider donating to the GoFundMe set up on their behalf.

We trust that Chuck is with our sweet Lord, looking down on us, and no doubt double-checking that we get every stat and fact right as we move closer to the Football Championship Game. To support Chuck’s family during this difficult time, a GoFundMe has been set up: https://t.co/iR6jq3GAHf

If you’re able, please consider donating or sharing. Every bit of support means a lot to those he loved!

[CarrieGerlachCecil @carriegcecil]

With the college football head coaching carousel upon us, here's a quick look at what is elevating candidates from the interview room to the living room. #branding #coachcarrie #micshift #reputationmanagement #communications @AnachelStrategy

[ANACHEL Strategies | Communications @AnachelStrategy]

🏈🚦 Big fun in the desert! Arizona Football x Phoenix Raceway bringing fans a first-of-its-kind collab. We’re proud to have helped make this Redline partnership a reality. Proof that when iconic brands team up, the whole State wins. #LivingtheRedline #Branding #BearDown #NASCAR

[Adam Stern @A_S12]

.@PhoenixRaceway has set up a cross-promotional deal with @UArizona that will include a NASCAR pace car leading the football team's busses onto campus for the upcoming game against BYU, along with on-campus/at-track activations, social media campaigns and in-game entertainment.

[Chris Vannini @ChrisVannini]

The American Athletic Conference is now just "The American Conference."

It's not using "AAC" either, which was never official.

I talked with commissioner Tim Pernetti about the changes and the league's future:

https://t.co/DgLvR21wQk

[The American @American_Conf]

This is the foundation of the American, a conference that will never stop climbing.

#BuiltToRise

[The American @American_Conf]

Shaping the future of college athletics with innovation, competition, grit and service.

The American, Built To Rise.

[RedditCFB @RedditCFB]

Here is a ranking of FBS mascots from 1-10:
1. American: Soar 🦅
10T. ACC, Big 12, Big Ten, CUSA, MAC, MWC, Pac-12, SEC, Sun Belt (forfeit)

[UAB Athletics @UAB_Athletics]

Two of the best mascots in the country 🐉🦅

Glad to meet you @Soar_TheEagle

#WinAsOne | #BuiltToRise

[Soar The Eagle @Soar_TheEagle]

Two Legends 😎🤝

[Soar The Eagle @Soar_TheEagle]

YES WE DID!

[Soar The Eagle @Soar_TheEagle]

Built on innovation. Driven by service. Fueled by grit.

#BuiltToRise

[Ross Dellenger @RossDellenger]

Commissioner Tim Pernetti and conference officials have spent many months on a strategic and holistic approach to modernize the league’s branding and vision for the future. The conference partnered with ANACHEL, an integrated brand and communications firm led by CEO Carrie Cecil.

[Ross Dellenger @RossDellenger]

The American Conference is announcing later today a renaming, retiring the names “American Athletic Conference” and “AAC” in place of “American Conference” or “American.”

The renaming comes with the creation of various rebranding concepts, including a new mascot: Soar the Eagle.

[ANACHEL Strategies | Communications @AnachelStrategy]

People who work in crisis trying to plan for every scenario 🧠

[ANACHEL Strategies | Communications @AnachelStrategy]

This is the last weekend without college football until late January. 🏈🙌

[ANACHEL Strategies | Communications @AnachelStrategy]

You are not alone. Millions of people struggle with public speaking.

With practice and the right preparation, anyone can overcome their fear. #PublicSpeaking

[ANACHEL Strategies | Communications @AnachelStrategy]

Make sure they understand how to read filings. #litigation #communications

[ANACHEL Strategies | Communications @AnachelStrategy]

From our clients 💙💚 ⬇️

@seahawks | #GoHawks

[ANACHEL Strategies | Communications @AnachelStrategy]

Response time to a crisis has never been more important. Don’t let others frame your narrative. Be ready. #CrisisCommunications

[ANACHEL Strategies | Communications @AnachelStrategy]

Block out the noise 🤫