Jirawan Disakul Na Ayutthaya, Executive Director of Business Development at Siam Amazing Park, on working for #JISOO's CLICK project.
“It’s wonderful to see this place, which he built with dedication, have the opportunity to welcome a world-class artist for the filming of a MV.”
JISOO is proving what real brand impact looks like. Tommy Hilfiger’s NYFW SS27 presence saw her lead the celebrity voices w/ $20M in EMV while just 13% of engagement came from Tommy’s own channels. Her influence speaks louder than any campaign.❤️🔥JISOO x TOMMY = impact. 🔥
Tommy Hilfiger, Calvin Klein and APAC stars Jisoo, LingLing Kwong and Gemini top EMV brand rankings at New York Fashion Week SS27, according to social intelligence platform WeArisma.
https://t.co/sI6pLta8DP
Global Ambassador #JISOO was the TOP Global Voice at New York Fashion Week SS27, generating $20M in EMV.
#TommyHilfiger also ranked #1 among brands with $111.6M in EMV. WeArisma highlights its "Only in New York" campaign with JISOO, as helping build momentum ahead of the runway.