AnalyticsIQ

AnalyticsIQ is now Alliant! Visit to learn more.

[AnalyticsIQ @analyticsiq]

📣 AnalyticsIQ has been acquired by Alliant! 🎉

We’re joining forces with one of the most trusted names in data to build on our shared commitment to data innovation, performance, and client success as a newly formed organization.

👉 https://t.co/xmJ2mXVSNt

#AdTech

[AnalyticsIQ @analyticsiq]

📅 @FiercePharma Week is just around the corner, and we’re looking forward to connecting in Philadelphia! If you’re heading to the event, stop by kiosk K14 or schedule time to meet with the team.

Let’s connect 👉 https://t.co/djwxpAJFTk

#HCPEngagement #PatientEngagement

[AnalyticsIQ @analyticsiq]

Marketers often have an idea of what their customers do. But do you know why?

In this blog, we explore how #CognitiveScience explains the why behind behavior — and how @AnalyticsIQ turns that insight into #PredictiveData marketers can actually act on.

https://t.co/DfF6gyepy8

[AnalyticsIQ @analyticsiq]

We’re excited to announce our partnership with @Diaceutics and the creation of 100+ co-developed HCP audiences that unite clinical precision with human insight!

📣 Learn more here: https://t.co/38g0dXWcqp

📖 Explore the full list of audiences here: https://t.co/9g1bKRf8S1

[AnalyticsIQ @analyticsiq]

👩‍⚕️ HCPs are more than their NPIs. Yet most HCP marketing still treats them like just another clinical data point. This article from dives into how healthcare marketing can evolve when we start recognizing providers as people, not just professionals.

👉 https://t.co/A90XdZWJ08

[AnalyticsIQ @analyticsiq]

🎁 It’s not too early to start planning your holiday campaigns, and the Alliant & AnalyticsIQ Holidata Headquarters is your destination for smart seasonal strategy.

❄️ Explore the Holidata Headquarters here! https://t.co/KUjWe4YfhJ

[AnalyticsIQ @analyticsiq]

We’re proud to sponsor Fierce Pharma Week this September in Philadelphia! If you’re attending, let's connect and explore how we’re helping brands improve both HCP and patient engagement through deeper, people-based insight.

📅 Book a meeting 👉 https://t.co/rsHsk17XXF

[AnalyticsIQ @analyticsiq]

🎁 The holidays will be here before you know it, and The #Holidata Headquarters is open for business!

✨ Check out The Holidata HQ, explore the audience guide, and unwrap the insights you need to deliver holiday campaigns that sparkle here: https://t.co/5rFAe8I4ce

[AnalyticsIQ @analyticsiq]

With #CTV ad spend expected to surpass $46B by 2027, marketers are under pressure to deliver results across increasingly fragmented platforms & identity ecosystems. This article offers a utility guide for advertisers navigating third-party data in CTV.

https://t.co/mMXacM6CrF

[AnalyticsIQ @analyticsiq]

We’re excited to be sponsoring @FiercePharma Week this September in Philadelphia! From NPI enrichment to actionable HCP segments, we’re supporting teams that want to enhance their #HCPEngagement with people-based data.

📍 Heading to Fierce? Let’s connect: https://t.co/CGu1RauJnz

[AnalyticsIQ @analyticsiq]

#ICYMI AnalyticsIQ was recently acquired by Alliant, and our CEO Scarlett Shipp has been appointed CEO of the newly formed organization!

Learn more about the acquisition and hear directly from Scarlett in this coverage from @adexchanger 👉 https://t.co/uaA77xh6j2

#MarketingData

[AnalyticsIQ @analyticsiq]

✈️From the rise of the experience-seekers to the luxury-lovers, new consumer travel trends are reshaping how travel brands connect with audiences on the move. Our latest research dives into the personas that define consumer travel in 2025.

👉 Learn more: https://t.co/nWYa4fujuC

[AnalyticsIQ @analyticsiq]

🌍 Our team is back from #CannesLions, and the message was clear.

Marketing is shifting. It’s getting more human, more collaborative, and more focused on outcomes that matter.

We summed up the key themes in a quick blog. Take a look here 👉 https://t.co/oFqlHiEk4G

#AdTech

[AnalyticsIQ @analyticsiq]

🎧 How well do you know HCPs? Our Head of Health Strategy, Christine Lee, recently shared how healthcare brands can engage HCPs as whole people — not just clinical profiles.

🔗 Listen here: https://t.co/itiyIva73I

#HCPEngagement #HealthcareMarketing #ProviderAsAPerson

[AnalyticsIQ @analyticsiq]

We’re proud to share that @AnalyticsIQ has been named to @Inc's Best Workplaces list for the 2nd year in a row! 🎉 Our team is what makes us special – blending cognitive psychology & data science to drive better outcomes.

Check out the announcement here: https://t.co/NdIFC7kgmN

[AnalyticsIQ @analyticsiq]

Our Chief Revenue Officer Anna Brantley sat down with State of Streaming to share how #PredictiveData is driving transformation in the #CTV space — and why marketers can’t afford to treat all viewers the same.
🎙️ Read Anna’s full interview here 👉 https://t.co/CQ8cUqSRuD

#AdTech

[AnalyticsIQ @analyticsiq]

It's almost here… ⏳ #CannesLions2025 kicks off next week, and the AnalyticsIQ team will be there! We’ve got a few open slots left for 1:1 meetings—and we promise great conversations (and maybe a chilled glass of rosé). 🍷

📍 Grab time with us here → https://t.co/M4pItn734C

[AnalyticsIQ @analyticsiq]

🏒 The #StanleyCupFinal drops the puck tonight. 🏀 The #NBAFinals tip off tomorrow. At AnalyticsIQ, we’ve got a playmaker of our own — predictive data & fan insights! 🏆 Dive into these fan personas here: https://t.co/mUQHO9FOnT

#FanEngagement #SportsMarketing #ConsumerInsights

[AnalyticsIQ @analyticsiq]

At @Cannes_Lions, creativity takes center stage—but data is what drives performance. And AnalyticsIQ brings a unique approach to people-based #MarketingData.

🗓 Book time with our team here: https://t.co/uOiPMj7EFc

#CannesLions2025 #Cannes2025 #AdTech

[AnalyticsIQ @analyticsiq]

What do brands, platforms, agencies, data innovators, & AI leaders all have in common this summer? They’re heading to #CannesLions2025—and AnalyticsIQ will be right there with them.

📆 Schedule a meeting with our team: https://t.co/TFeC02Hn53

#CannesLions #AdTech #MarketingData