Ancient Crunch

The FritoLay of Real Food. Makers of @masa_chips and @vandy_crisps

[Ancient Crunch @AncientCrunch]

Our mission is to provide modern foods that are consistent with our ancestral ways of eating. It tastes better, is better for you, and is better for the environment. Win, win, win.

[Chef Andrew Gruel @ChefGruel]

For anyone in SoCal looking for a solid chip. We fried all of ours in beef tallow at @CalicoFishHouse and use @Masa_Chips

[Tan Man @reallytanman]

@Masa_Chips are made in the USA and we ship nationwide

[Tan Man @reallytanman]

People are mad that Siete "sold out"

But we all encouraged this outcome, whether we like it or not.

Allow me to explain...

Small companies burn cash

It's just the cost of being small.

Since they can never make products as cheaply as the Big Guys, they have one of two options:

1. Start off cheap, and profit only when they get big enough
2. Charge more money, and reduce prices when profits allow

Customers love the first strategy-- at first. They get a higher quality product, and they don't have to pay much for it.

But what they don't appreciate is that those low prices are subsidized by massive amounts of venture capital investment.

And investors don't do this for fun-- they want a big payday.

They can get their payday in two ways: you "sell out" to a bigger company/go public, or you buy them out yourself.

But because you sold stuff for cheap for so long, you racked up a lot of investment that needs to be bought out. Even worse, you have less profit with which to do so.

Even if you didn't want to sell your business, the only way for investors to get that payday is for you to "sell out"

And they have the control, since they own so much of your company.

So the business sells out, everyone gets their cut, and those same customers who were happy to buy the product at a low price are now pissed off, and blame "the system" which they are a part of.

Alternatively, the second strategy allows a business to avoid this outcome.

By charging more up front to cover their higher costs, such a business would lose less money, and require less outside investment.

The less outside investment, the less money they'd need in order to "buy out" their investors

And as they grow, they can reduce prices while maintaining profitability, buying out their investors and regaining full control of their company.

At this point, the company is big, profitable, and has the resources to do whatever it needs to continue growing beyond what most startups typically accomplish.

However, very few startups choose this path

And the reason is simple-- customers don't like it. They complain that they have to pay higher prices.

We get this complaint dozens of times a day about @Masa_Chips

And most business owners don't want to deal with it.

But they aren't thinking about the longterm benefits. That company will independently last for decades if not generations, providing the same quality and never "selling out", while reducing prices over time. This is exactly what $tsla did, and it's worked out for them so far.

Not everyone could afford a Tesla roadster back in the day. But now, Teslas are widely available and much cheaper, and people are happy.

In conclusion, small businesses must charge high prices if they want to maintain longterm control. And we as customers should be happy to buy their products, knowing that we aren't lining the coffers of the major conglomerates.

So let's remember that next time we get upset that a company "sold out", and consider what role our desires as consumers had to play in all of this.

[joshua steinman (🇺🇸,🇺🇸) @JoshuaSteinman]

MAHA isn't just a political movement, but a COMMERCIAL one.

Mondelez owns Nabisco, and makes over $30 BILLION dollars a year.

From @AncientCrunch (healthy snacks) to @ZikiKitchens (healthy fast casual) and @sweetgreen (after they ditched seed oils)

Opportunity of the decade.

[JacksonMonero (Farmer Jack) @JackMonero]

@casebradford @RegenaisanceMan @dranthonygustin @AndyJScott Banged out some tacos on Thursday.

Full Disclosure:
I prefer Masa but they don’t do shells.. yet. @AncientCrunch ❤️

[Andrew @AndrewOilGas]

@Landmannery @PepsiCo @SieteFoods @RobertKennedyJr Siete is trash.

@AncientCrunch made @Masa_Chips and @Vandy_Crisps is where it’s at for actual healthy chips

[Ancient Crunch @AncientCrunch]

@TheMartinMezei @reallytanman Just domestic rn, but if you want there are mail forwarding services out there

[Ancient Crunch @AncientCrunch]

Mission received, loud and clear 😎

[Bill Ackman @BillAckman]

This is one of the most consequential speeches I have heard in many many years. @RobertKennedyJr is entirely correct. He can make an enormous difference in our nation’s collective healthy.

[Ancient Crunch @AncientCrunch]

🫡

[Tan Man @reallytanman]

We’re taking down “Big Seed Oil” one bag at a time…

Get 20% off your first order with code CRUNCH20: https://t.co/QcQJTUQBc8

[Tan Man @reallytanman]

We’re taking down “Big Seed Oil” one bag at a time…

Get 20% off your first order with code CRUNCH20: https://t.co/QcQJTUQBc8

[Ancient Crunch @AncientCrunch]

Things don’t need to be this way. Cleaning up toxins in our food will give us back our health and beauty 👨‍👩‍👧‍👦✨🍃

[Layah Heilpern @LayahHeilpern]

You know what's crazy. You can go out for dinner every night in England and hardly put on any weight. You go for dinner every night in the US and you become OBESE. The way the food is processed in the States compared to Europe is mind blowing.

[Ancient Crunch @AncientCrunch]

Supporting the mission is fighting against Big Seed 🫡🫡

[Tan Man @reallytanman]

Big Seed at it again

Last weekend, the factory where we hand make, pack, and ship every bag of MASA was broken into and vandalized.

[Ancient Crunch @AncientCrunch]

Massive news 🥳🥳

[MASA Chips @Masa_Chips]

Our 3rd flavor is almost ready to drop! 🤯🤯🤯

What do you hope it’ll be? Right answers only 😉

👇👇👇

[Ancient Crunch @AncientCrunch]

With @Masa_Chips scaling fast, we are getting ready for @Vandy_Crisps to launch 🚀

Share your guess below on our first flavor for Vandy 👇

[Ancient Crunch @AncientCrunch]

Many such cases

[Seed Oil Disrespecter™️ @SeedOilDsrspctr]

Delicious

[MASA Chips @Masa_Chips]

Lime production is running full speed and is about to be launched at @ErewhonMarket

What flavor are people most excited to see next for MASA? 🥳

https://t.co/EtXOiPa5wO

[Ancient Crunch @AncientCrunch]

Just fantasizing about a day without seed oils… 🥰🥰

[MASA Chips @Masa_Chips]

Happy Sunday, cheers to another great week full of blessings to come ✨💖

[Ancient Crunch @AncientCrunch]

@Masa_Chips The perfect snack for the perfect day 😋

[MASA Chips @Masa_Chips]

🌅🌽 Awaken to a new day, and embark on a journey 🚀 with your first companion - MASA Chips. Our sun-kissed 🌞 corn tortilla delights transform the ordinary into extraordinary. Ready for an adventure? #MasaChips #ElevateYourTaste