When I was on the client side I would tell my colleagues, “the consumer doesn’t see the pitch, they see the idea - let’s buy the idea not the pitch.”
#consumer#marketing#business#idea
From a video perspective and overall execution this is pretty well thought out. Notice how the dark mountains in the background help to make the drones more visible. Without this placement and planning you wouldn’t see the drones descending with the brigh…https://t.co/nRpcW9lLWC
There are few communicators that understand their products within its maturation than @MauroPorcini
Often times I see brand stewards of lesser known products try to do something like this and it’s a complete failure. To pull this off (no name/branding)…https://t.co/hRHwt6tcVx
“Like” if you see the packaging design problem here. In defense of the designers, they may not have been given all the details of the assignment. In the end, we can all agree this isn’t an optimal customer experience.
#design#marketing#productdevelopment#innovation
There was a time when graphic design ruled communications. Due to first the rise in photography and now the proliferation live action video, great graphic design/illustration is seen less in big campaigns. I for one think it’s time for a comeback. A brand…https://t.co/ekxEVG2UlV
These videos seem to tap into our inherent love for visual beauty and the tactile nature of the design process.
My team and I strive for this type of human engagement when creating designs and videos.
Let me know if your compan…https://t.co/6y8Xj7ZgmI https://t.co/zFZmFQTyt7