By far one of my favourite marketing campaigns. In 2008, @Ogilvy Toronto created the ‘Diamond Shreddies’ campaign in order to address the brands declining popularity. Consumers were in on the joke, and it resulted in a 19% increase in market share. #Ogilvy https://t.co/SqHePYDy86
A&W is the first North American fast food chain to eliminate the use of plastic straws. The brand used the remaining inventory to create a sculpture announcing the change. What a creative and proactive out-of-home campaign by @AWCanada and @rethinkcanada. https://t.co/1vMCNFTGI1
@fermatslibrary@RAndreone @DenisTurco Our debates about pizza value at Marcello's and Lombardo's, it only took 10+ years for me to realize that I was wrong.
A pop-up store ‘Palessi’ had fashion influencers paying up to $600 for $20 shoes. A brilliant campaign by @PaylessInsider that shows the power of branding and storytelling. #Marketing#Branding https://t.co/HeXvRRdJ5s
The full McKenzie's Honey product line will be in retailers this week! I’m so proud of this design and can’t wait to see it in stores. #marketing#branding#design
Colour has a powerful psychological impact on people's behaviour and decisions. This knowledge is harnessed all too well in #marketing, #branding, and #design. https://t.co/njSrmD6x91
@sacca@NHL Well that's a substantial increase. It's most likely a switch from the off-season pricing to the season pricing, an explanation would be helpful though...
Had a fantastic time discovering all the new murals for @Vanmuralfest this weekend. I’m thrilled we had the opportunity to sponsor this beautiful work of art created by David Ullock and Douglas Nhung in 2017. 📸 An amazing photo by David Leeming #VanMuralFest
Loving the new logo and visual identity for Bard on the Beach, a very clean and creative design by the talented team at Carter Hales Design Lab. Bravo! #Bard2018@BardOnTheBeach @CarterHalesLab https://t.co/WRG3vTzajR
Thrilled I had the opportunity to join the Vancouver Art Gallery Young Associates for a private and guided tour of Takashi Murakami: The Octopus Eats Its Own Leg. A big thank you to @VanArtGallery for bringing @takashipom's unique exhibit to #Vancouver. #VAGxMurakami
This @McDonalds digital billboard uses real time data and creatively displays the snowfall report for drivers travelling to Whistler. What a brilliant out-of-home campaign by @COSSETTEen Vancouver; I look forward to seeing this season’s creative. https://t.co/GMUdySSfPk