Everybody says the Growth Army sales page is great.
I will actually reveal to you WHYā¦
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PS. Sorry for revealing your secrets guys @glennwrites1@LaddLaddLadd@TatsukiThomas
4 ways to make money as a coach or content creator š
- Low-ticket offers (ebooks, templates, mini-courses)
- Medium ticket offers (online courses)
- High-ticket offers (done-for-you services, 1:1 coaching)
- Recurring offers (group coaching, memberships)
I know, it might seem overwhelming.
But itās actually simpleā¦
Build one offer first.
Once you are making sales with that first offer, build your next offer on a different level.
For exampleā¦
Build your low-ticket offer first to start making sales on autopilot.
Then, once youāre making sales, build another levelā¦
Like your high-ticket offer.
Or your recurring offer.
The ultimate goal is to build whatās known as a value ladder.
Different offers at different price levels to serve different segments of your audience.
Thatās how you fully dominate your niche and make the most money.
What offer levels have you built so far?
The easiest way to assess and improve your headlinesā¦
The 4 Us method.
Hereās how it works:
When you write a headline, ask yourself these 4 questionsā¦
- Is it Unique?
- Is it Useful?
- Is it Urgent?
- Is it Ultraspecific?
The more questions you respond with YES, the more effective your headline will be (at least in theory, but always remember to test š)
Letās take the headline above for example.
This one is from an offer Justin Goff is currently promoting to his email list.
If you don't know who he is, he's a well-known email copywriter whoās made tens of millions with his copy.
Letās see how well an expert like him does it.
Reclusive Utah āSki Bumā Reveals a New Way to Easily Build an Email List That Rakes in Hundreds (Even Thousands) of Dollars a Day
Ok, soā¦
Is this headline Unique?
Yes, a Reclusive Utah āSki Bumā is revealing his new way to build email lists, so it's definitely unique.
Is this headline Useful?
Yes, itās promising a new way to build an email list that actually makes you money.
Is it Urgent?
Just a bit, the word āNEWā adds a touch of urgency to your copy, but it certainly can be improved.
Is it Ultraspecific?
Mmm, not so much, right?
So now you know that you could improve this headline by adding more Urgency and Specificity.
For Example:
Reclusive Utah āSki Bumā Reveals For The Next 3 Days Only a New Way to Easily Build an Email List That Rakes in $18,579 a Day
Will that headline convert better? Well, just an A/B test will tell haha.
But I want you to keep this in mind:
The 4 Us helps you strengthen your headline by adding proven psychological triggers to your copy like urgency, novelty, or specificity.
So now tell me, based on the 4 Us⦠how good is your landing page headline?
Want to instantly 2x your sales?
Thereās one rapid way to do itā¦
Boost BELIEF.
People buy when they BELIEVE your product is the best way to solve a pressing problem or get a dream outcome.
So, how do you instill belief in peopleās minds?
Here are 3 ways:
1) Position your product in a new way, so itās different from the 1,001 solutions your customers have failed with.
2) Donāt hide from your audienceās objections and doubts about your product, address them through your sales copy or sales call.
3) Use social proof, case studies, and testimonials.
Do this and youāll boost belief, which will instantly boost your sales.
Drop a ā¤ļø if you found value here
This sales page formula has made $11,541 in digital product sales for one of my clients.
Before working with usā¦
He was stuck at $2k/month.
Last month he made $4,561.
And now heās profitably scaling his offer via FB ads.
Here is the formulaā¦
āA.T.Eā.
Now, this is not a FULL sales page formulaā¦
Itās a formula that tells you exactly what to include in the first few sections of your sales pageā¦
So you can capture your audienceās attention and turn it into interest.
(This is where 95% of the sale is made btw).
In other wordsā¦
This formula sets the perfect stage to introduce your product and get the sale.
A.T.E. stands forā¦
A: Attention
T: Trust
E: Empathy
Attention:
This is the very first section on your sales page.
Your goal here is simple.
Get the attention of your target audience.
What to include here:
- Headline
- Subheadline (optional)
- VSL
- CTA
- Authority stats (5,000 students, 93 five-star reviews, etc)
Trust:
The next thing your customer will think after going through the attention section is; ādoes this thing really work or am I wasting my time here?ā
Thatās why social proof is the name of the game in section 2.
- Testimonials.
- Results.
Effective social proof is not generic:
āAndrew changed his life with our fitness programā.
Itās specific:
āMaria lost 20 pounds in 2 months by following our simple Keto Rules and now she has the energy to play with her kidsā.
The more specific you are, the better.
Empathy:
Now itās time to turn attention into interestā¦
This is the section where you make your visitor think: āthis person understands what Iām going through, she knows my painā
If you do this effectively, they will automatically assume that whatever solution you introduce next will work for them.
The format here is simple.
A few paragraphs describing your audienceās current situation, be personal, and relate to them.
Stories always work great here but itās not a requirement.
The goal is that once your reader has finished reading this section, his āinterest meterā is at the maximum level.
Congrats, now he/she will receive your product with open arms (and buy it!)
Back in September, I only made $96.5 with my Freelance business.
I was just about to be kicked out of my apartment w/ my girlfriend.
But 30 days later, I had made $2,115.63.
And now in November, I'm making close to $2500.
What did it change?
Two things...
1) My focus.
2) My why.
Here's how I went from almost homeless to making $2k in 30 days.
__________
From March to September, I went all-in on growing my audience on X.
I was 95% focused on X.
And neglected my 3-year freelance business to only 5% of my attention.
Yeah, I really wanted to build an audience.
But I didn't do it the right way.
I didn't know how to balance my efforts on X and the time my business required.
I didn't have good systems to do both things.
As a consequence, both my brand and my business suffered.
I didn't grow my audience as fast as I expected.
(My whole plan was to grow fast on X and then get clients here).
While my business kept making less and less money each month.
It was a slow death.
Then in September, I hit rock bottom.
Only $96.5 made.
If you've been following me for some time.
You know this is my only revenue stream.
So, that was no bueno at all.
I had bills to pay and $96.5 wasn't gonna be enough.
I didn't know what to do.
So that's when I decided to disappear from X for some time.
And focus 100% on my freelance business again.
Remember? Change #1: My focus.
I committed to growing my business back to +$1k/m in the next 30 days.
Well, I had to.
Otherwise, I wouldn't even have money to pay rent.
And returning to my parents' home wasn't a viable option.
I'm in a foreign country.
(Moved in October last year)
So, I NEEDED to make things happen or I would be kicked out of my apartment with my girlfriend.
That's the moment this new mission became my north star for the next 30 days.
(Change #2: My why: ... survive!)
I wasn't giving up on building an audience.
I just had to rebuild my business first.
(Which gratefully, I already did.)
And then come back to X.
But this time, I'm going to do things differently.
Ie, not destroying my business XD
How do I plan to do that?
Simple, playing the X game on my own terms.
I won't post 3 times a day, do 1 giveaway a week, engage for 2hrs a day (like I was doing before).
I will just share as much value as I can and engage with the amazing people I've met here on X.
Maybe that means, posting just once a day or even less.
And engaging for 20 mins a day.
I will simply share what I'm doing with my clients to scale their online businesses.
Things that I believe will be valuable and useful for you.
These posts are gonna be easy to write for me.
Because, well, it's what I'm doing each day on my business.
(I'll also be sharing a few ad experiments I will test to scale my business)
Yeah, I know posting once a day is not the ideal plan.
I know it won't lead to crazy fast growth.
But it's what I think will work for me in the long term.
Well, there you have it.
That's the story of how I went from almost homeless to making $2k in 30 days.
Did you learn something from this?
I hope so haha.
I certainly learned some powerful lessons after this experience, but maybe that's a topic for another day.
To all my friends here on X.
Sorry for missing out for quite a long time.
Now you know the reason why.
Hope to get in touch soon.
Have a great day.
The landing page is so simple...
https://t.co/kexMrO1vMl
But all the fundamentals are in place.
And when you master the fundamentals, your chances of success will 10x.
If something works, keep doing it...
Billy Gene has been selling this offer for weeks.
So, guess what?
It's making him money.
Some reasons why it's working...
- Big promise
- Specific timeframe
- Trending vehicle (AI)
- Crazy guarantee
- Social proof
- Upsells to boost AOV
Proximity is power.
Surround yourself with people living the life you want.
And eventually, you'll live that kind of life too.
Whether is through:
- Working for them.
- Working with them.
- Online communities.
- Masterminds.
- Coaching.
5 ways to stand out in any niche:
- Storytelling.
- Case studies.
- Irresistible offer.
- Unique positioning.
- Provide more FREE value than anyone else.
How many of these are you using?
@toleroman Hey Roman, it depends on different factors like the complexity of the page, length, how much research is required, etc... but on average, around 20 hrs.
5 must-have things for your landing page:
- Clear CTAs.
- Social proof.
- Unique mechanism.
- About the author/founder.
- Attention-grabbing headline.
What else?
Going fancy with your sales funnel?
Think twice.
Look at this opt-in page from Miles Beckler.
- Super simple web design.
- No images (just the logo).
- Great headline addressing #1 goal and objection.
Sometimes... getting conversions is that simple ;)
You can't deny this:
Good design can boost conversions.
Several new clients have been coming for help with improving their landing page designs.
Once the new design is deployed...
Conversions increase.
What type of design works best?
Clean & minimalist + conversion focused.