Andrew North

AI voice products for real businesses: phone receptionist, live translation. Based in Canada, shipping worldwide.

[Andrew North @AndrewNorthAI]

i built my own attribution because every analytics tool told me where clicks came from and none told me which post actually brought a paying customer. boring plumbing — but it's the difference between guessing and knowing. #IndieHacker #Marketing #BuildInPublic

[Andrew North @AndrewNorthAI]

a cleaning call starts with one question: how big is the job? a studio flat and a four-bed house aren't the same booking, and my AI receptionist asks before it quotes a time — the wrong slot wastes everyone's day. #AIReceptionist #Cleaning #SmallBusiness

[Andrew North @AndrewNorthAI]

voice is fast, eyes are patient — i keep coming back to that combo. i'm building a thing where you talk and it shows you what it heard, so a misunderstanding gets caught before it becomes a mistake. hear it and see it. #VoiceAI #AI #IndieHacker

[Andrew North @AndrewNorthAI]

customers don't care which channel they used — phone, chat, email, it's all one conversation to them. i'm building one AI brain across all four, because 'can it actually do the thing' matters more than 'can it chat nicely.' #AI #CustomerService #IndieHacker

[Andrew North @AndrewNorthAI]

a pet grooming call starts with the dog, not the calendar — big dog, matted coat, nervous rescue. my AI receptionist asks about the dog first, then finds the slot that fits. the booking follows the animal. #AIReceptionist #PetGrooming #SmallBusiness

[Andrew North @AndrewNorthAI]

my quant bot taught me one expensive lesson: the strategy wasn't the hard part, my discipline was. the bot did exactly what i told it to — that was the problem. i keep the lesson, the bot stays retired. #IndieHacker #BuildInPublic #Startups

[Andrew North @AndrewNorthAI]

credits vs subscription is the oldest fight in my music app: credits feel fair, subscriptions feel safe. i picked credits — a hobbyist who sings twice a month shouldn't pay like a studio. pricing is a product decision. #AIMusic #SaaS #IndieHacker

[Andrew North @AndrewNorthAI]

i keep a ledger for every GPU hour i rent, the way a restaurant tracks every plate. cloud compute feels infinite until the invoice arrives — the spreadsheet is what keeps the experiment honest. #AI #GPU #IndieHacker

[Andrew North @AndrewNorthAI]

i have a video idea i'm not building yet, and that's the honest part: the tech is ready, the reason to exist isn't. i'd rather sit on a good demo than ship a product nobody asked for. waiting is also building. #AIVideo #IndieHacker #BuildInPublic

[Andrew North @AndrewNorthAI]

the model i ship on isn't the one with the best demo — it's the one that fails gracefully. in voice, a clean 'i didn't catch that' beats a confident wrong answer every single time. reliability is a feature. #VoiceAI #AIModels #IndieHacker

[Andrew North @AndrewNorthAI]

a nail appointment is never one service — it's two, back to back, and the second starts when the first ends. my AI receptionist does that math before it offers a time, so nobody's left staring at wet polish. #AIReceptionist #NailSalon #SmallBusiness

[Andrew North @AndrewNorthAI]

the hardest part of real-time translation isn't the translation — it's the phone call: bad signal, background noise, two people talking at once. the model is the easy part. the call is the product. @Owaa_AI #AITranslation #VoiceAI #IndieHacker

[Andrew North @AndrewNorthAI]

a GSA schedule lists over-the-phone interpreting at $1.24/min. if AI interpreting can't beat that price with phone-grade reliability, it doesn't deserve the call. the bar is public. @Owaa_AI #VoiceAI #ContactCenter #AI

[Andrew North @AndrewNorthAI]

one call to the garage, two jobs: brakes and an oil change. that's two bookings, not one — my AI receptionist books both, because a single slot for two jobs is how a Saturday disappears. #AIReceptionist #AutoRepair #SmallBusiness

[Andrew North @AndrewNorthAI]

i stopped taking client work when i realized my best ideas were always the ones i couldn't bill for. the work paid, but the roadmap belonged to someone else. going indie wasn't a raise — it was getting my own calendar back. #Freelancing #IndieHacker #BuildInPublic

[Andrew North @AndrewNorthAI]

my photo app started as a 66KB experiment: unzip a folder, save the photos, show the progress. the first 100 files are free because the best demo is the one where you already finished the job. #iOSApp #IndieHacker #BuildInPublic

[Andrew North @AndrewNorthAI]

translation shouldn't be another app you open — it should be a layer over the meeting you're already in. i build it as a plugin, close to the conversation. the tool disappears; the understanding stays. @Owaa_AI #AITranslation #ChromeExtensions #IndieHacker

[Andrew North @AndrewNorthAI]

a plumber call is an address, a call-out fee, and honest travel time — in that order. my AI receptionist quotes the fee, confirms the address, and leaves room for the drive. nobody wants a surprise on the invoice or the doorstep. #AIReceptionist #Plumber #SmallBusiness

[Andrew North @AndrewNorthAI]

i find product ideas the boring way: i watch for new words people start using, then check if anyone's selling the thing yet. a new word is a market before it has a landing page. the dictionary is my market research. #IndieHacker #Startups #BuildInPublic

[Andrew North @AndrewNorthAI]

AI video cost me three cuts to get under control: smaller model for drafts, full model only for the final, and never render what a still frame can say. the budget is a design constraint, not a surprise at month's end. #AIVideo #IndieHacker #AI