Andre Wolf

German expat here. Building, selling, earning. Making distribution transparent | 100-day sales challenge ongoing → 0 to 10 paying customers

[Andre Wolf @AndryWolfy]

Everyone shares their building process, but startups live or die by sales & distribution.

To prove it, I'm starting a transparent 100-day sales challenge:

📍 What I’m selling:

AI-based Predictive Maintenance SaaS (heavy industries)

Zero marketing, all manual outreach

Clear USP, defined pain-points

🎯 Goals (100 Days):

10 new paying customers

15 pilot projects

🛠️ Tools:

My brain, phone, email, LinkedIn

👉 Today's task: Identify industries for ideal leads.

Follow along for daily insights, real numbers, and lessons learned!
#buildinpublic #sales #startups #connect

[Andre Wolf @AndryWolfy]

Tomorrow’s focus is full-on follow-through:
✅ Follow-up emails from today’s calls
✅ Prep material for 2 new product demos this week
✅ Research and outreach to 25 new leads in Food & Beverage
✅ Review pilot proposal draft for a warm lead
Week 3 is about building momentum from all those conversations.
Let’s keep showing up. Every day. Even after a missed weekend. 🔁
#buildinpublic #saleschallenge #coldcalling #AISales #FoodTech #Industry40

[Andre Wolf @AndryWolfy]

@leadgenjay Sometimes it is easier to just be straight

[Andre Wolf @AndryWolfy]

Sent a cold email today with the subject line:

"When was your last unplanned downtime?"

Got a reply:

"Last week. It sucked. What are you offering?"

Perfect? No.
Effective? Hell yes. 😅
Sometimes it’s all about hitting the nerve. 🎯

#100DaysOfSales #coldemailing #saleshumor #buildinpublic

[Andre Wolf @AndryWolfy]

@LucienCodes Thank you so much, this is the plan :)

[Andre Wolf @AndryWolfy]

#100DaysOfSales – Day 14
✅ 2 weeks in. Here are my numbers:

-287 cold calls made
- 250+ personalized emails sent
- 3 product demos delivered
- 1 follow-up meeting booked
- 2 industries explored (Chemical + Food & Beverage)
- Countless rejections, small wins, and lessons learned

Biggest lessons so far:
1. Big companies move slow—but when they move, they move big
2. Small companies reply faster but need simpler ROI stories
3. You have to earn attention every single time
4. Rejection isn’t personal—it’s feedback with extra spice 🌶️

Time to push harder and smarter. Let’s make Week 3 count 💥

#buildinpublic #sales #AISales #coldcalling #Industry40 #100DaysChallenge

[Andre Wolf @AndryWolfy]

Today’s goals:
📞 40 cold calls
💌 30 follow-up emails
📅 1 product demo
🤝 1 first follow-up meeting after the demo
I’m doubling down on the Food & Beverage industry this week — modern equipment, real pain from downtime, and more openness to AI.
Let’s turn interest into momentum. 🚀
#sales #predictivemaintenance #Industry40 #buildinpublic #AISales

[Andre Wolf @AndryWolfy]

Day 11 done.

Did I close anything? Not yet.
But I followed up with 3 strong demo leads, got 1 “let’s talk next week,” and added many fresh leads to my radar.
More importantly:
I showed up. I stayed consistent.
That’s how you win this game.

Happy Friday, folks.
#100DaysOfSales #sales #founderlife #buildinpublic

[Andre Wolf @AndryWolfy]

Weird moment of the day:

Got a reply to a follow-up email that just said:

"Was this sent by AI or a real person?"

Sales in 2025 is wild. But let’s keep it human.

#100DaysOfSales #coldoutreach #AI #buildinpublic

[Andre Wolf @AndryWolfy]

Halfway through the day. Inbox is quiet.
But I know how this works: The magic often happens after the 3rd follow-up.
✅ 12 follow-up emails sent
✅ 75 new leads added to the pipeline
✅ 1 lead replied with “let’s revisit next week”

Not flashy. But this is the work.
And the work compounds.
#100DaysOfSales #salesgrind #buildinpublic #B2Bsales

[Andre Wolf @AndryWolfy]

@disarto_max Wow, great results! Keep going!

[Andre Wolf @AndryWolfy]

After 10 days deep in the chemical industry, I’ve decided to expand my focus.

Why?
Because some facilities are simply not ready for complex data-driven systems.
Legacy machines. No data pipelines. No urgency to change.
So I’m shifting attention to Food & Beverage:
✅ High-volume production
✅ Modern equipment
✅ Lots of sensors + automation
✅ Real business risk from downtime
Still exploring Oil & Gas and Pharma later—but F&B feels like the right next step.
Let’s see what happens when AI meets your snack factory.

#buildinpublic #AISales #predictivemaintenance #Industry40 #saleschallenge #FoodTech

[Andre Wolf @AndryWolfy]

Happy Friday! 🎯
#100DaysOfSales – Day 11 starts now.
After 3 demo meetings yesterday, today is about follow-ups, new outreach, and keeping that momentum alive.

Let’s end the week strong.
Because consistency > luck. Every single time. 🚀

#buildinpublic #sales #coldcalling #AISales #Industry40

[Andre Wolf @AndryWolfy]

Rules are not automatically applied to new files.
They’re attached only if the file already exists and matches a rule’s glob.

This means:
✅ Editing existing code? Cursor likely applies the right rules
⚠️ Creating a new file? Cursor has zero context unless you manually include it

“Some rules are automatically attached if the user opens a file matching the rule’s glob. This won’t happen when creating a file.”

Takeaway: If you're building new files — instruct Cursor explicitly or pre-create them.

[Andre Wolf @AndryWolfy]

Curious how Cursor AI actually works, I went down a rabbit hole.
Instead of guessing, I intercepted their API calls with a custom proxy.
Turns out Cursor isn't just a pretty ChatGPT wrapper like I thought. The architecture underneath is fascinating.
Here's what I found 👇

[Andre Wolf @AndryWolfy]

The <custom_instructions> block combines:

UI settings
.cursorrules — still active!
all available rule descriptions from .cursor/rules/

Each rule looks like:

rule-name: "Avoid modifying test files directly"
another-rule: "Use our markdown style guide"

The LLM decides what applies — and uses fetch_rules() to pull them in. So your rule descriptions are critical.

“Cursor rules are user-provided instructions… They may or may not be relevant. If they are, use fetch_rules.”

[Andre Wolf @AndryWolfy]

💥 #100DaysOfSales – Day 10 Recap 💥

3 product demos completed

1 giant in the chemical industry, 2 growing challengers

2 follow-up meetings secured

1 lead requested a pilot proposal

Today reminded me: small companies decide faster, but giants open bigger doors.
Pushing forward. 🚀
#buildinpublic #sales #AISales