Andy Toomey

[SwiftERM Autonomous Individualisation @swiftermglobal]

Age groups on social media. To market towards multiple demographics takes great powers of empathy – and a deep knowledge of how different types of people interact with the digital world.
https://t.co/Y0E1FRs478
#digital #ecommerce #socialmediamarketing #technology

[SwiftERM Autonomous Individualisation @swiftermglobal]

Segmenting is marketing marginalisation. A single insight that drives a single brand proposition inevitably creates marginalised groups that we don’t market to.
https://t.co/6oYogPxpAF
#ecommerce #marketing #technology #personalisation

[SwiftERM Autonomous Individualisation @swiftermglobal]

Bulk wine trends focus 2022. The growing Bulk wine market has become an important topic.
https://t.co/KBJVEO7EBI
#wine #marketing #ecommerce #technology

[SwiftERM Autonomous Individualisation @swiftermglobal]

The Martech personalisation maturity graph, illustrating viability rankings.

[SwiftERM Autonomous Individualisation @swiftermglobal]

Beauty brands master customer acquisition. The cosmetics and beauty industry is one of the fastest-growing markets in the world.
https://t.co/o15WBuxDIO
#beauty #cosmetics #ecommerce #DTC #technology

[SwiftERM Autonomous Individualisation @swiftermglobal]

Email technology the willingness to change. Willingness to change is a social perspective on change management for changing behaviours, skills or practices.
https://t.co/RUHQlDBpnL
#emailmarketing #email #marketing #technology #ecommerce

[SwiftERM Autonomous Individualisation @swiftermglobal]

The true value of customer retention. Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer.
https://t.co/mLMVFAStsP
#CLV #ecommerce #marketing #technology

[SwiftERM Autonomous Individualisation @swiftermglobal]

The complete guide to open rates. The open rate is a measure of how many people on an email list open a particular email campaign.
https://t.co/G1D8xBUKmo
#EmailMarketing #ecommerce #technology #Marketing

[SwiftERM Autonomous Individualisation @swiftermglobal]

Agility a fashion supply chain dilemma. Global industry experts explore the key trends shaping consumer preferences that drive fashion and luxury.
https://t.co/9Hhia9BKe4
#fashion #ecommerce #supplychain #marketing #technology

[SwiftERM Autonomous Individualisation @swiftermglobal]

Wine and spirits thrive online. The wine and spirits industry in the UK was hard hit by on-trade closures, but ecommerce came to its rescue.
https://t.co/LDQWAZhDNz
#wines #wineandspirits #ecommerce #marketing #technology

[SwiftERM Autonomous Individualisation @swiftermglobal]

Personalisation in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner.
https://t.co/heEQab64SN
#ecommerce #marketing #personalisation #technology

[SwiftERM Autonomous Individualisation @swiftermglobal]

Successful eCommerce brands know that there is no better way to make an online customer feel special than through a personalised shopping experience.
https://t.co/LEENBdZb92
#ecommerce #marketing #technology #personalisation

[SwiftERM Autonomous Individualisation @swiftermglobal]

Personalisation provokes huge ecommerce profits. MarketingWeek recently published an article on the changing fabric of online retail shopping.
https://t.co/FdlNYxpdC5
#fashion #ecommerce #marketing #personalisation

[SwiftERM Autonomous Individualisation @swiftermglobal]

Personalisation essential for cycle ecommerce. You know all that talk about ‘Big Data,’ ‘cookies,’ ‘re-targeting,’ ‘predictive technologies,’ and other such Orwellian techno-jumbo?
https://t.co/y9TQQElpiE

[SwiftERM Autonomous Individualisation @swiftermglobal]

Why do companies gaslight email personalisation? Gaslighting - a form of psychological abuse, (dimming the lights to hide the clarity of truth) where a company makes someone question their perception of reality.
https://t.co/7crf3ueckO
#ecommerce #marketing #technology

[SwiftERM Autonomous Individualisation @swiftermglobal]

Total automation for email is real. For many years, a lot of sophisticated marketing has been devised and implemented, which makes the production of email ever more sophisticated, accurate and rewarding.
https://t.co/mvs6WSRKfq
#emailmarketing #marketingautomation #ecommerce

[SwiftERM Autonomous Individualisation @swiftermglobal]

Ecommerce personalization best practices. Successful eCommerce brands know that there is no better way to make an online customer feel special than through a personalized shopping experience.
https://t.co/Gd8sbpuksR
#ecommerce #marketing #personalization #technology

[SwiftERM Autonomous Individualisation @swiftermglobal]

Tech entrepreneurs changing the world of wine. Often seen as old-fashioned, fragmented and complex, the fine wine world is an industry that has been slow to adopt mainstream technologies.
https://t.co/doAgxuZTTH
#wine #ecommerce #marketing #technology

[SwiftERM Autonomous Individualisation @swiftermglobal]

21 must-have digital marketing tools. Companies today depend on digital marketing tools to survive.
https://t.co/g5KBaBNviC
#marketingtools #ecommerce #technology #marketing

[SwiftERM Autonomous Individualisation @swiftermglobal]

DTC petfood market worth $8.16 billion by 2028. According to a new market research report titled “Direct to Consumer Pet Food Market".
https://t.co/2Uu4NZ4eEN
#petfood #ecommerce #DTC #marketing #technology