Happy to cover any fines, @oli_mcburnie
Huge congrats to everyone at @HullCity on their promotion to the Premier League. Great to have the Tigers back in the big time.
Brentford are one of a handful of Premier League clubs who use wearable devices like ours to monitor their players in-game, rather than rely on optical tracking camera data. But why? And does it matter?
First thing’s first - likely habit. The likes of Brentford and Brighton were promoted from the Championship where they wore devices in training AND games every week, as not every stadium has optical tracking set up.
But there’s a little more to it than just habit. Especially with Brentford (and Brighton) being data-led clubs.
By using athlete monitoring during games, Brentford’s analysts get something important that most clubs don’t: data continuity, and in-game physical performance data.
The data captured on matchday is identical to what’s captured in training. Same hardware, same sampling rate, same thresholds. That means they can directly compare performance metrics across every session, every fixture, and every player. No need for time-consuming regression analysis post-game when the OTD comes in.
In practical terms, that consistency changes everything.
It means all physical data sits on one unified dataset and database. That allows staff to more easily spot subtle shifts in a player’s physical output, which may impact player availability. It also allows the clubs to build proprietary algorithms of their own across a range of different levels from injury prevention to talent ID.
And with live STATSports beacons installed at the Gtech Stadium, those GPS units connect automatically on matchday. That means coaches can view live data on their iPads - monitoring work rate, intensity, and spotting potential fatigue as it happens.
So instead of relying solely on the eye or post-match reports, they can make informed in-game calls: when to rotate, when to push, when to protect.
Over time, that level of consistency and accuracy builds a true performance model. It helps them understand what “Premier League intensity” really looks like for their style of play.
It informs player development, return-to-play timelines, and even recruitment, ensuring new signings can meet the physical demands of Brentford’s system.
So yes, it matters.
That’s what being data-led actually looks like.
"Frequency and intensity of collisions in training and matches may lead to adaptations for a 'collision-fit' player and lend itself to general training principles such as periodisation for optimum collision adaptation"
Such an insightful piece from @drpetertierney on how quantifying physical collisions can significantly enhance prep for matchday - all through the lens of the Lions' tour.
All info is based off our own collision metric suite on Sonra, which has been used by the Lions throughout their tour.
Read the full article below on @SportsmithHQ⬇️
🚨Big news just in for sports science practitioners:
In an industry-first, our Apex GPS units have been officially validated for Sprint Force-Velocity Profiling.
New peer-reviewed research by Robert Stockdate et al has confirmed that our Apex GPS devices provide valid and reliable FVP data - matching radar output without the added set up hassle and expense.
When individualizing player profiles, practitioners and coaches working in elite sport can now use and trust our GPS to help:
- Test your players’ FVP regularly in training, w/o need for extra equipment
- Identify acceleration deficits
- Detect injury risk signals like a drop in F₀
The video below is how easy is it to extract an athlete’s FVP from our software.
Will drop the paper in the follow up post.
What a season for STATSports teams across the major UK and European leagues in men’s and women’s soccer.
- Men’s Champions League winners
- Women’s Champions League winners
- Premier League winners
- FA Cup winners
- Europa League winners
- France Ligue Un winners
- Portugal Primeira League winners
- Scottish Premiership winners
- Belgian Jupiler Pro League winners
Not forgetting the likes of Shelbourne’s title win in Ireland and Hamburg’s Bundesliga 2 title success, too.
Been an all-timer across the board. Proud to work alongside some incredible high performance teams within all these leagues.
Just a reminder that in the last 3 months we have:
- Introduced a new Sprint Analysis tool that allows practitioners to test large groups of athletes in a single sprint effort and get customisable time/distance splits on each player in one go, removing the need for traditional timing gates. Between running the group sprint and calculating the data in our software, the workflow effort takes about 55 seconds.
- Introduced a new Force Velocity Profiling tool that allows practitioners to rapidly understand whether an athlete needs to work on their top end speed or acceleration, and design targeted interventions to do so. The FVP calculation within our software takes 8 seconds.
- Launched Apex 2.0: a brand new, AI and RTK-powered hardware suite. Apex was already the industry standard-bearer; Apex 2.0 is faster, accurate and more powerful, and the advanced in-built AI and RTK will bring a level of sophistication, automation and analysis that the wearables industry has ever seen.
Everything we build is designed to enhance and streamline users' workflow without compromising the data accuracy and reliability that matters within the fine margins of elite sport.
Link in our profile for further details on the above.
We're pushing the envelope AGAIN - STATSports Apex 2.0 has landed and rollout has begun.
🖱️ AI-enhanced Insights for Data-informed Decision Making
With faster processing power, Apex 2.0 will integrate on-edge AI processing to deliver instant, actionable insights. Users can make informed real-time decisions, backed by cutting-edge machine learning.
🤝📊 Peer-Reviewed, Industry-Leading Reliability
STATSports Apex is the only wearable with independently validated real-time data, offering 100% correlation between live and post-session analysis. The only FIFA Quality-tested system in the industry for live, post-download, and indoor, plus recognized by Microsoft's AI Innovation Awards, Apex 2.0 is setting the standard in sport science technology.
📶 Precision Tracking with Industry-Leading Technology
Apex will leverage Differential & Dual Band RTK GNSS, capturing 6 million data points per session for centimetre-level accuracy. Our MEMS kinematic sensors provide 13 degrees of freedom, enabling detailed bio-mechanical assessments.
📈 Real-Time Data Processing & Seamless Connectivity
- 96 players now available on live
- 70+ real-time metrics processed on-board for immediate feedback through Sonra Live iPad and Watch.
- The latest BLE technology, supporting up to 20 simultaneous device connections.
- 5G-ready with direct cloud upload, ensuring instant data access for performance staff from anywhere.
- USB-C integration for faster downloads and rapid charging.
🖥️ AI-Enhanced Performance Optimisation
Apex 2.0 transforms raw data into highly-specific, real-time insights that empower sport scientists, coaches, and high-performance teams to fine-tune training methodologies.
☑️ Available Now
STATSports Apex 2.0 is available to order now, here: https://t.co/uq9PKoQ4QD
As players get back to club action in the Champions Cup this weekend, it's worth reflecting on this key insight from @NickWinkelman.
To watch the full discussion with Nick alongside Tony Page of Hawk-Eye & Rick Cost from US Soccer, click the link⬇️
https://t.co/sncX4uYgTH
Beautiful stuff at @MoanaPasifika_
A voluntary pre pre-season block of training where players can come in ahead of the main Super Rugby pre-season campaign and get some load into the legs early.
What a test match. Congrats @AllBlacks
Here’s how New Zealand use our Sonra Cloud product to holistically track their players at both international and club level, with admins able to login, view and edit data from anywhere via a web browser.
Joined-up athlete monitoring.
Huge congrats to everyone at the @Dodgers - been a super experience working with the performance staff at the club, helping to prepare the players for a mammoth season of 160+ games.
Using that experience, we're working on something interesting baseball-wise. Coming soon.
We're delighted to sign a multi-year deal with Belgian champions, Club Brugge.⚫🔵
"Data accuracy, reliability, and the user-friendly nature of the product means that we can trust in the data and then easily communicate it to the other coaches and players.”
Looking forward to working with Eddie Robb & his top class team working under Head Coach Nicky Hayen, as they go after their 20th league title in 2024/25.
Read more here on how Robb & team plan to use the technology
🔗https://t.co/Ryfbkk0SlG