Angela Pesta

UX / design leader on a mission to make the world a better place with the power of design. Posts about UX, AI, creativity, leadership, futurism, ethics.

[Angela Pesta @AngelaPesta]

"Inescapably, it will become the job of designers to help set goals for all of society." --Victor Papenek, Design for the Real World, 1971

[Angela Pesta @AngelaPesta]

Faster shipping. Leaner teams. AI uncertainty. Constant pressure to prove impact. Join Andy Polaine and I, moderated by Nat Di Pasquale, to discuss how design leaders navigate change without losing direction. Free.
https://t.co/eJlC6MYCPX
#Design #UX #AI @hatchconference

[Angela Pesta @AngelaPesta]

Legacy UX practices optimized for error prevention because correction was expensive. Cheap correction changes the math. Vibe coding replaces ‘measure twice, cut once’ with ‘cut, look, adjust.’”
#UX #ProductDesign #VibeCoding

[Hatch Conference @hatchconference]

Today we announced our full program for our Design Leadership boutique events in Barcelona, Lisbon, Berlin and Amsterdam including people like @davidhoang , @stevebuzzpearce @AngelaPesta and many more.

Check it out 👇
https://t.co/plj4c73SKo

[Angela Pesta @AngelaPesta]

As AI grows ambient, Weiser’s idea rings louder: “The most profound technologies are those that disappear.”
The next UX frontier isn’t what we see—it’s what quietly understands us. #PostGUI #AIUX #ProductDesign #UXStrategy #Innovation #AmbientIntelligence #DesignFutures #UX #AI

[Angela Pesta @AngelaPesta]

The problems AI creates can't be solved with pre-AI thinking. We need fresh frameworks, new mental models, and courage to abandon what worked before. The unknown unknowns demand unknown approaches. #DesignThinking #AI #Innovation #UXDesign

[Angela Pesta @AngelaPesta]

TASTE IS LEVERAGE in an increasingly homogenous AI-generated product world. Tastemakers unite! If you’re lucky, you’re born with a keen eye and curiosity. Most of it’s hard work, mastering fundamentals, immersing oneself in art and culture, and developing intuition. #design #AI

[Angela Pesta @AngelaPesta]

Well-designed teams can outperform poorly designed teams, even when led by less effective leaders.

Love this insight from J. Richard Hackman's research on team effectiveness.

Envisage the impact of having the best of both.
#ux #leadership #management #orgdesign #teamdynamics

[Angela Pesta @AngelaPesta]

Too often, engaging with UX is seen as a drag on velocity, especially as teams speed up to keep pace with AI. While books like, Lean UX and Just Enough Research offer great inspiration, more creativity is required to balance quality and this unprecedented need for speed. #ux #ai

[Angela Pesta @AngelaPesta]

It's wild that the misconception of UX as UI is still very prevalent in many organizations with UX functions. Without proper evangelism, our value is too often reduced to pixels rather than strategy.
#uxui #ux #uxstrategy

[Angela Pesta @AngelaPesta]

Building ethical AI shouldn’t be a mystery.

Here’s a practical framework—based on Spinoza—for PMs, designers, and engineers to build responsible AI systems:

👉 https://t.co/YhzYHJ2dwb

[Angela Pesta @AngelaPesta]

UX must shift from making artifacts to shaping systems. Designers must become AI architects who orchestrate intelligent experiences. Macro-level patterns, AI system behaviors, ethical and understandable decision-making, adaptive experiences, trust and transparency are key.#ux #ai

[Angela Pesta @AngelaPesta]

AI is rewriting how products are built and used. UX teams face an existential imperative: become architects of AI experiences or risk irrelevance. #ai #ux

[Angela Pesta @AngelaPesta]

What emerging moods must we be ready to address as designers?

[Angela Pesta @AngelaPesta]

Design addresses the mood of a time —its cultural values, and technological trends. E.g., Improved accessibility in UX mirrors broader social awareness about inclusivity & diversity. Dark mode UI responds to user preferences shaped by modern screen fatigue and digital habits.

[Angela Pesta @AngelaPesta]

I ❤️ design (reason of the day)— Design promotes change and progress by challenging existing norms and imagining alternatives.

[Angela Pesta @AngelaPesta]

@smashingmag @bytesofbree Go Bree! 👏🏻

[Angela Pesta @AngelaPesta]

@andybudd I can see this working for some orgs. For others, maybe not. E.g., when there's a forceful executive team that fancies themselves "knowledgable about design" it's important to be able to credibly educate them at eye-level.

[Philosophy Thoughts @Philosophy_DQ]

11. “Learning is not child's play; we cannot learn without pain.”

- Aristotle

[Angela Pesta @AngelaPesta]

I eagerly beckon “the product singularity,” a point in time at which user & product strategy converge, when the PM & UX role are indistinguishable, and growth becomes uncontrollable & irreversible, resulting in unforeseeable evolutionary changes to technology & human well-being.

[Angela Pesta @AngelaPesta]

If I had a euro for every time I heard an executive leader mention the importance of user focus these past two days, I could buy myself lunch—and a dessert. Inspiring stuff @XING_de in #valencia #kickoff2020 #forabetterworkinglife #newwork