Angela Russo

University of South Carolina
Accounting Major
RETL 369, section 3, Fall 2024
Fashion

[Angela Russo @AngelaRusso369]

@RetailPro369

[Angela Russo @AngelaRusso369]

This post would resonate well with people who are on the go and busy such as working mothers. A post like this shows how people who may not have time to meal prep but still want a nourishing meal for themselves or even their family can get that at cava.

[CAVA @cava]

Man, this meal prepping thing is easy

[Angela Russo @AngelaRusso369]

This attracts those who need to balance working and not having a lot of time with their goals and values. Cava for this group of people is a place to get a clean meal that allows them to go about their busy day feeling energized.

[Angela Russo @AngelaRusso369]

This post would resonate well with people who are health consensus and into the holistic approach to wellness! Taking supplements is all the new craze, cava included obviously!

[Angela Russo @AngelaRusso369]

The hashtag has allowed people to engage with one another who have participated in the trend and continue to pay it forward. @RetailPro369

[Angela Russo @AngelaRusso369]

#shedeservedthepurse a new trend surfacing TikTok promoting a good deed. This hashtag has allowed people on the TikTok platform to come together to help those mom’s in need.

[Angela Russo @AngelaRusso369]

#shedeservedthepurse is where people are putting money and gift cards under the lids of baby products. Following the videos with the hashtag has allowed the trend to grow immensely.

[Angela Russo @AngelaRusso369]

@RetailPro369 The target buyer persona is a woman in her twenties who cares about feeling luxurious and high quality products. However, also is on the go and needs these products readily available for them.

[Angela Russo @AngelaRusso369]

Great post showing how brands can use their platforms to connect with consumers!

[Dyllon Jelinek @dyllon_jelinek]

I love this post because it's a great example of a brand utilizing real-world events to connect with its target audience, instead of just trying to promote its products. This uses the humor appeal in a slightly different way than we learned about in class. @RetailPro369

[Angela Russo @AngelaRusso369]

@dyllon_jelinek @RetailPro369 I love this tweet from Abercrombie! They are using their platform to simply relate to consumers and not mention their products whatsoever! Love this post!!

[Angela Russo @AngelaRusso369]

A great post about how emojis can help brands draw attention to their campaigns!

[MadelynSteinberg @MaddieSteinber]

What caught my attention from Kosas' post is the photo showing their product and their use of emojis. Kosas does a great job creating eye-catching advertisements. Kosas' products are clean which makes me want to purchase from them rather than other brands. @RetailPro369

[Angela Russo @AngelaRusso369]

@MaddieSteinber @RetailPro369 Kosas is one of my favorite brands. Their products are not only great quality, but I appreciate what the brand stands for!

[Angela Russo @AngelaRusso369]

TikTok has allowed Poppi to not only gain followers quickly, but work with larger influencers on the app and host influencer events. #drinkpoppi @RetailPro369

[Angela Russo @AngelaRusso369]

The most effective way for companies to engage in influencer marketing is TikTok. Using TikTok to target younger markets is extremely useful. TikTok allows brands to be more expressive and creative in their content as they make short videos.

[Angela Russo @AngelaRusso369]

Poppi’s TikTok videos put faces to the brand and more than just a product, people feel as though they are interacting with and have a connection with the founder.

[Angela Russo @AngelaRusso369]

This allows SKIMS to relate to their consumers and have popular campaigns. @RetailPro369

[Angela Russo @AngelaRusso369]

This post grabbed my attention as it shows how SKIMS is keeping up with the current trends. The phrase “Brat summer” was viral as the phrase represented having a free fun summer.

[Angela Russo @AngelaRusso369]

Due to Zara’s poor website design, I have never once ordered off of their website. I strictly shop in person. Updating their website could potentially increase their sales. #zara #SEO @RetailPro369

[Angela Russo @AngelaRusso369]

Search engine optimization(SEO) is so critical for business to grow their brands by having improved quality of traffic to their websites. There are many factors that make a good website such as being easy to navigate and user friendly.

[Angela Russo @AngelaRusso369]

Zara has great clothing and accessories options, however navigating their website is very frustrating. They do not have quality photos uploaded of their products and scrolling through the photos on my iPhone is even more challenging.