we 5x'd revenue in 30 days with tiktok creators nobody's heard of
paid them £20-30 per video plus bonuses. they post 4x a week on separate accounts.
got 3M views. best creator hit 1M+ on 2 videos.
turns out some videos with millions of views barely converted.
viral doesn't mean sales.
wrote more about it here: https://t.co/MUI1XSPIRy
I spent the last few weeks crowdsourcing the ultimate guide to London’s startup ecosystem. Here's why.
Finding your people is a lifelong mission- the people that push you, open doors for you, celebrate your wins, advise you sincerely and say yes to your crazy ideas. It’s one of the reasons people love San Francisco. Everyone is rooting for you and believes in you. There is a sense of wild ambition.
But is this something only unique to SF? What is/was London missing?
I think it really came down to a few things:
- Optimism
- A mindset of waiting for permission
- Lack of a catalyst
Those in the startup world would have felt a shift over the past couple of months that has instilled a renewed sense of optimism for Britain, a mentality of not waiting for anyone’s permission and the catalyst of the AI boom empowering a new generation of builders.
And surprisingly, this isn’t new for Britain. We made the jet engine, steam trains, discovered the structure of DNA, discovered gravity and so much more. There was no concept of permission.
The UK that exists today has:
- Anthropic, OpenAI and DeepMind all opening offices in Kings Cross
- Startups raising absurd rounds building generational companies (just 2 days ago Fractile raised a $220m Series B)
- Unmatched talent being pulled in from Oxford, Cambridge, Imperial, UCL, Warwick, Kings and even European universities like ETH
So how can someone get involved and how can we level the playing field for those outside the startup ecosystem?
The guide friends and I created below is our small role in helping democratise some of the obscure information on the inner workings of London’s startup scene.
Read it, add to it, check it regularly and most importantly, do something with it. I hope this guide helps people for years to come.
Can’t wait to see what we do on top of all the infrastructure built by those before us. We’re truly standing on the shoulders of giants. 🔥
Link in comments.
@Keir_Starmer@Post_Punk Did you not murder enough children in Gaza?
We do NOT want British taxes used to murder Iranians or protect the paedophile Epstein Baal worshippers.
You need to get British jews OUT of Palestine including your OWN family instead.
@Keir_Starmer You are lying you traitor.
Your wife is a zionist jew and your family are jewish settlers in occupied Palestine.
Stop using our British taxes to murder Palestinians and to defend the Epstein regime right now.
Britain's involvement is to protect genocidal 'israel' only.
5 days ago: Netanyahu visits US
4 days ago: US issues new sanctions targeting Iran and Venezuela
3 days ago: Netanyahu claims Iran could send arms to Venezuela: 'They’re in cahoots'
2 days ago: Netanyahu leaves US
Today: US bombs Venezuela and kidnaps Maduro and his wife.
"To initiate a war of aggression, therefore, is not only an international crime; it is the supreme international crime differing only from other war crimes in that it contains within itself the accumulated evil of the whole." Nuremberg Tribunal, 1946.
Media: why are you invading Venezuela? It must be due to a complex confluence of geopolitical turmoil
Trump: I'm doing it to steal their oil. I'm calling it Operation Oil Theft
Media: we'll never know what goes on in the head of this wily genius
A couple months ago I built https://t.co/vFyx9FiQQa to help me learn Urdu (my family speaks Pahari, not Urdu 😅). Quickly realised I don't know enough Urdu to build something actually helpful...
So I started taking lessons in 2026 and now I'm updating the site's vocab after each class.
@mattwelter Hobbies and spending time in the real world are what makes friends. The internet is great to meet cool people but proximity and quality time make it much easier to build stronger friendship ties.
building a UGC tool that I think will be a gamechanger, wanted to build something outside of the consumer world and see what b2b looks like. If you want early access lmk.