#BIF18 kicks off today. Looking forward to celebrating 50 years of beef improvement in Loveland. Continue to follow us on Facebook, twitter and Angus Media's https://t.co/GloM4Ufelw.
https://t.co/xFc6MA8Yez
Rob Eirich challenged #RBCS17 attendees to have 2 conversations per month about beef with consumers. If 800 took the challenge, we'd reach 4.9 million consumers by this time next year.