@mike_treestacks So once you have a clear ICP, you are able to approach content creation with a clear vision and mission. You know what to say yes to and what to say no to without falling into the “shiny object syndrome” trap, where you try to do everything and anything that’s hot and trendy.
@mike_treestacks Your ICP gives answers to questions like "Which social media platform should we put most of our efforts into?" "What are our audience’s pain points?” “What language should we use to best resonate with them?”Down to small details like “What colours should we use in our branding?”
@mike_treestacks ICP stands for Ideal Customer Profile. All marketing teams should have an elaborate discussion of who that individual or group of individuals is. It is what sets the tone for all marketing efforts such as positioning, messaging and online presence.
@mike_treestacks So once you have a clear ICP, you are able to approach content creation with a clear vision and mission. You know what to say yes to and what to say no to without falling into the “shiny object syndrome” trap, where you try to do everything and anything that’s hot and trendy.
@mike_treestacks Your ICP gives answers to questions like "Which social media platform should we put most of our efforts into?" "What are our audience’s pain points?” “What language should we use to best resonate with them?”Down to small details like “What colours should we use in our branding?”
@mike_treestacks ICP stands for Ideal Customer Profile. All marketing teams should have an elaborate discussion of who that individual or group of individuals is. It is what sets the tone for all marketing efforts such as positioning, messaging and online presence.
@mike_treestacks The CTA and the link usually work together! The call to action will tell the audience what you want them to do with the link. “Click on the link to learn more” or “Subscribe to our newsletters here”. A link alone without a CTA can be useless.
This makes so much sense. I really like the comparison you're making with the translator, that really clarifies it! @ken_sitecorean I think you'll appreciate this too.
Thanks @mike_treestacks!
@mike_treestacks Without them, a website would only do half its work. CTAs serve as guides as to what you want your visitors to do next. The journey that you want them to be on which provides the most value.
@mike_treestacks Without them, a website would only do half its work. CTAs serve as guides as to what you want your visitors to do next. The journey that you want them to be on which provides the most value.
My #fullcircle moment!
1st photo: my little sister & I at the Greek Parliament before immigrating to Canada. I vividly remember thinking that I would come back to Greece one day.
2nd photo: my daughter & I last Saturday… after moving back to Greece 21 yrs later!
Goodbye Canada 👋
If you are seeing this, we have just landed in Greece. I am writing this on our 9 hour flight to Athens. My kids have finally fallen asleep and my husband and I just gave each other the “Are we really doing this?!” look.
We are!!! We moved to Greece! 🇬🇷
Konabos welcomes Anisa Stoli as our Digital Marketing Director.
Anisa is a marketing professional specializing in organic marketing. She has experience in B2B, B2C, e-commerce, e-learning, and SaaS.
Welcome to the Team Anisa!
https://t.co/zXWn5fEXqp
#Konabos
Listen and be open, but don’t let anybody tell you who you are. This was just one of the many stories telling us all the ways we were going to fail. Today, Amazon is one of the world’s most successful companies and has revolutionized two entirely different industries.
While WeWork CEO is shaming people back to the office, @flatfilers are designing their dream home office and working on their own terms.
Proud to be an investor in a company that’s committed to comfortable remote work. https://t.co/2ZzDbjiLgN
I am not a “mompreneur”. I am not a “bossbabe”. And I am not running a “side hustle”. I am an entrepreneur who is killing it in business and in motherhood!
#Wordsmatter
What do you call a father who is an entrepreneur? Or a man who is a CEO?
2 things I believe every young professional must do in order to move their career forward:
1. Start your own business.
2. Provide consulting services within your zone of expertise.
Have you done that?
#career#business#consulting#successfulcareee