Anja | Creative Strategist | UGC

Freelance Creative Strategist | Performance creative, hooks, scripts & paid social | Built a food brand audience to 187K+ | UGC Creator

[Anja | Creative Strategist | UGC @Anjainprogress]

Freelance Creative Strategist helping brands with paid social, hooks, scripts & creative concepts.

I grew my former food brand to 187K+ organically, with videos reaching 1.9M views.

Now I help brands turn ideas into creative worth testing.

Available for freelance work.

[ClarksonsFarm @ClarksonsFarm1]

They gave their lives for a world they would never see. Planted the seed for the tree whose shade they would never sit in. For me, you, our families, our friends, our children. For all of us.

The ultimate sacrifice, the bravest of heroes.

Today, we remember them. Tomorrow we will never forget them.

Lest we forget.❤️

[Anja | Creative Strategist | UGC @Anjainprogress]

@Brandeal_ai Opportunity https://t.co/UFWfj8d63L

[Anja | Creative Strategist | UGC @Anjainprogress]

@drewmarkets Interested but am uk based 🙌🏽

[Anja | Creative Strategist | UGC @Anjainprogress]

I finish with the product becoming part of my routine.

I can’t isolate what caused the 37K views, but this is a structure I’d use again: a real frustration, the change I made, and what I thought of the result.

[Anja | Creative Strategist | UGC @Anjainprogress]

This deodorant video reached 37K views on TikTok.

The idea came from something that was annoying me: my old deodorant wasn’t doing its job anymore.

Here’s how I turned that into a video, and where the product fitted into the story.

[Anja | Creative Strategist | UGC @Anjainprogress]

The benefits connect back to what I wanted.

Freshness answers the odour issue. Natural ingredients answer my preference.

I think that connection is useful when planning product content: which details actually matter to the story you’re telling?

[Anja | Creative Strategist | UGC @Anjainprogress]

I finish with the product becoming part of my routine.

I can’t isolate what caused the 37K views, but this is a structure I’d use again: a real frustration, the change I made, and what I thought of the result.

[Anja | Creative Strategist | UGC @Anjainprogress]

The benefits connect back to what I wanted.

Freshness answers the odour issue. Natural ingredients answer my preference.

I think that connection is useful when planning product content: which details actually matter to the story you’re telling?

[Anja | Creative Strategist | UGC @Anjainprogress]

The benefits connect back to what I wanted.

Freshness answers the odour issue. Natural ingredients answer my preference.

I think that connection is useful when planning product content: which details actually matter to the story you’re telling?

[Anja | Creative Strategist | UGC @Anjainprogress]

@Tadery__ I’m not overly understanding it?

[Anja | Creative Strategist | UGC @Anjainprogress]

This is my most-viewed TikTok.
It wasn’t paid, highly produced or planned. It was just a simple idea. I thought it was worth looking at why it worked, making content is 1 thing. Understanding why people watch,is the part I find interesting.
#CreativeStrategy #ContentCreation

[Anja | Creative Strategist | UGC @Anjainprogress]

@tomgorham Hey Tom,

Would love to hear more

https://t.co/UFWfj8cyed

[Anja | Creative Strategist | UGC @Anjainprogress]

@mr_diversify I’m Anja, 38, a UK-based UGC creator and creative strategist.
Portfolio:
https://t.co/UFWfj8d63L

[Anja | Creative Strategist | UGC @Anjainprogress]

Content creation keeps humbling me.

I’ll spend hours on something I think is brilliant and… nothing. Then post something simple I nearly didn’t bother with and THAT’S the one people watch.

Useful reminder not to get too precious about it.

[Anja | Creative Strategist | UGC @Anjainprogress]

@VadimStrizheus I’m Anja, a UK-based UGC creator and creative strategist. I grew my former food business’ content account to 187K+ followers organically, with videos reaching 1.9M views.
Portfolio:
https://t.co/UFWfj8d63L