Anup

Programmatic Advertising | Marketing | Adtech | Startup Enthusiast | Insurance Consultant

[Anup @AnupAmarnarayan]

The privilege you can give your mind is to not look at your phone when you hear a notification.

#RandomThoughts #mentalhealth #takeabreak #rejuvenate

[Anup @AnupAmarnarayan]

- Speed up your page loading time and set external links to open in new windrows

- Don't let ads distract your users by placing them to the sides and also avoid using pop-ups and self-loading multimedia ads.

- Provide good content which is tailored to your intended visitors.

[Anup @AnupAmarnarayan]

𝗪𝗵𝗮𝘁 𝗶𝘀 𝗯𝗼𝘂𝗻𝗰𝗲 𝗿𝗮𝘁𝗲?

Bounce rate is a metric that indicates the percentage of people who land on one of your web pages and then leave without clicking anywhere else on your website – in other words, single-page visitors.

🧵

#DigitalMarketing #advertising #SEO

[Anup @AnupAmarnarayan]

- Organize your website sensibly and ensure all the options provided are clickable

- Use good layout so that users find it easy to search, navigate and place your content in sections

[Anup @AnupAmarnarayan]

Publisher's ad server tells your browser on which ad to display.

The ad that has to be displayed to target you is decided and executed before even the webpage loads.

Would you believe it if all this happened in just 200 milliseconds?

[Anup @AnupAmarnarayan]

Life of a Programmatic RTB Ad Impression!

🧵Thread

#marketing #Digital #ADS #Growth

[Anup @AnupAmarnarayan]

Ad exchange sends winning ads URL and price from winning bid to publisher's ad server.

[Anup @AnupAmarnarayan]

@RahulMarthak Flexibilty!

[Anup @AnupAmarnarayan]

Why is it important to have a good viewability score?

Ad viewability is a key factor that advertisers consider when deciding how much to bid for impressions. This in turn, makes viewability a crucial lever for publishers to optimize their ad revenue.

#Digital #Media #ad

[Anup @AnupAmarnarayan]

What is Ad viewability?

According to the IAB and MRC, an ad
impression is considered viewable if:

- 50% of an ad’s pixels are in view for at
least one second, for desktop display ad
- 50% of an ad’s pixels are in view for at
least two seconds, for desktop video ad

#Website

[Anup @AnupAmarnarayan]

Your car is always insured for the Ex - Showroom price.

If your car goes for a total loss you just get the Ex - Showroom Price that is your Insured Declared Value.

If you also need your Road Tax and RTO charges then you must have Return to Invoice as an add on in your policy.

[Anup @AnupAmarnarayan]

Buying a new car? 🚘

Ensure to have return to invoice as an add on in your insurance policy.

How does that help?

🧵

#insurance #cars #policy #buy

[Anup @AnupAmarnarayan]

Buying Car Insurance is so overrated but how to claim insurance is so underrated in India.

#insurance #car #buy

[Anup @AnupAmarnarayan]

Have you been noticing a drop in eCPM across various platforms?

It’s seasonal and due to the start of the first quarter.

#Digital #media #advertising

[Anup @AnupAmarnarayan]

The optimal number of bidders to choose must be in between 4 to 6 while using Header Bidding

#ad #marketing #media #website