AppFillip

AppFillip | App Marketing Experts
End-to-end solutions for App Store Optimization (#ASO), Paid Ads, User Acquisition & Retention. 🚀

[AppFillip @appfillip]

The biggest ASO mistake?

Using the same strategy for every app category.

Your keywords, creatives, positioning, and messaging should match how users search and decide.

#ASO #AppStoreOptimization #AppMarketing #MobileGrowth #GrowthMarketing #AppGrowth #IndieHackers #Startup

[AppFillip @appfillip]

🧵 5 case studies that prove one thing:

There isn't a single ASO strategy that works for every app.

Different categories have different users, search intent, and conversion triggers.

Here's how we approach them. 👇

[AppFillip @appfillip]

🛒 Shopping & Productivity Apps

Shopping apps should emphasize:
• Deals
• Fast delivery
• Trust signals

Productivity apps should emphasize:
• Time saved
• Simplicity
• Real-life use cases

Same ASO channel.
Completely different messaging.

[AppFillip @appfillip]

🎮 Mobile Games

Discovery is only half the battle.

Winning games constantly optimize:
• Icons
• Feature graphics
• Preview videos
• Seasonal creatives

Creative testing is just as important as keyword optimization.

[AppFillip @appfillip]

💪 Health & Fitness Apps

Users buy outcomes.

Your screenshots should show:
• Results
• Transformations
• Features in action
• Simple onboarding

People don't install features.
They install the promise of progress.

[AppFillip @appfillip]

📈 Finance Apps

Users want trust before they install.

Focus on:
• Security messaging
• Ratings & reviews
• Clear screenshots
• Authority-building keywords

Trust converts more than flashy creatives

[AppFillip @appfillip]

🧵 How to do a full ASO audit in 1 hour

If your app isn't getting the downloads it deserves, start here.

This is the exact process we use to identify visibility and conversion issues in under 60 minutes.

👇

[AppFillip @appfillip]

@Mehroz__sheikh are you actively looking for app growth opportunities?

[AppFillip @appfillip]

@uimamun615 Would love to see more - from a growth perspective

[AppFillip @appfillip]

@_meer_habib @expo @swmansion @ziusko We can discuss growth opportunities for your app when you launch

[AppFillip @appfillip]

@adamlyttleapps Love the challenge. 🚀

What's your plan for getting those first few thousand downloads—organic social, ASO, influencers, paid ads, or a mix of everything?

Curious because distribution is usually where most apps win or lose.

[AppFillip @appfillip]

@1Umairshaikh $400 → App Store Optimization

$300 → Creative testing (screenshots & icons)

$200 → Influencer/UGC content

$100 → App analytics & attribution

No point buying traffic if your listing can't convert it. First fix discoverability, then conversion, then scale. 📈

[AppFillip @appfillip]

Want to know what's holding your app back?

📩 DM "AUDIT"

We'll send you a free App Growth Audit Report with actionable recommendations.
#ASO #AppMarketing #AppGrowth #AppStoreOptimization

[AppFillip @appfillip]

🧵 THREAD

We audited 100+ app listings.

Most founders were making the same mistakes.

Here are the 5 things every App Store listing needs to increase visibility and downloads.

👇

[AppFillip @appfillip]

Small ASO improvements can compound into thousands of additional installs over time.

That's why the best-performing apps constantly optimize their listings.

[AppFillip @appfillip]

Before spending on acquisition, ask:

• Is my title clear?
• Do my screenshots sell?
• Are my ratings helping?
• Is my subtitle optimized?
• Am I targeting the right keywords?

[AppFillip @appfillip]

One mistake we see often:

Apps spend thousands on ads while their listing converts poorly.

Traffic won't fix a conversion problem.

[AppFillip @appfillip]

5️⃣ Keyword Research

Guessing keywords is expensive.

Find keywords that have:

✓ Search volume
✓ Relevance
✓ Ranking potential

[AppFillip @appfillip]

4️⃣ A Strong Subtitle

Many apps waste this space.

Use it to explain your value proposition and include relevant keywords.

Every character matters.

[AppFillip @appfillip]

3️⃣ Ratings That Matter

Users trust users.

A higher rating can improve:

📈 Conversion
📈 Trust
📈 Install rate
Don't ignore review management.