Strategy Analytics

Tech and Consumer Insights via the Mobile Device

[Strategy Analytics @AppOptix]

Join our U.S. AppOptix panel and get Amazon gift cards! Just download the AppOptix app from the Google Play Store; complete the info; Join; and allow AppOptix run in the background! Your data is secure and kept private! You just need have plan with a US cellular carrier.

[Strategy Analytics @AppOptix]

Top Android-based Mobile Game apps in 2019 YTD

[Strategy Analytics @AppOptix]

Come Join our AppOptix panel and get Amazon gift cards for being a member! Download the AppOptix app from the Google Play Store; complete the info; Join; and Let AppOptix run in the background! It's completely secure and private (read our policies) - we NEVER compromise privacy!

[Strategy Analytics @AppOptix]

Are Facebook and Instagram Android apps in trouble? Check out the quarterly data/results from our @AppOptix mobile consumer use panel data and you be the judge. Panel size is over 4,400 users!

[Strategy Analytics @AppOptix]

#mobilegaming categories have held consistent over the past six quarters. It will be worth keeping an eye on whether Brain & Puzzle will overtake Arcade & Action by 2019 given the trend from Q1 and Q2 2018, based on #AppOptix mobile consumer data.

[Strategy Analytics @AppOptix]

@AppOptix research shows that #Millennials use mobile entertainment apps over 16.5 hours/month, which is almost 78% greater than Non-Millennials.

[Strategy Analytics @AppOptix]

#Millennials use more data on Wi-Fi, but not on cellular. Data from #AppOptix mobile consumer use data. Here's a link to the blog - https://t.co/lksuXyoC1G

[Strategy Analytics @AppOptix]

#Starbucks mobile app engagement by age group...very interesting!

[Strategy Analytics @AppOptix]

Why Facebook’s engagement surged after Cambridge Analytica https://t.co/n29faqJGwa

[Strategy Analytics @AppOptix]

@AppOptix released a Research Note with stats on @facebook Android mobile app use before and after the Cambridge Analytica incident. Here's a graphic showing use (engagement rate) spiking post public knowledge of the event.

[Strategy Analytics @AppOptix]

AppOptix mentioned in Forbes article on Spotify https://t.co/BeN2ldteZL https://t.co/WnlR50auM3

[Strategy Analytics @AppOptix]

New @PUBG mobile app usage (reported at the #1 downloaded Android app last week). User with the app play the game an average of 53 minutes/day, with a daily engagement rate of 36%! Apps stem from the @AppOptix mobile consumer panel.

[Strategy Analytics @AppOptix]

This morning, I was interviewed on Bloomberg Daybreak on my recent Spotify IPO Research Brief. Please find the link below to the broadcast…I begin at about the 30 minute mark. The discussion showcases the data we analyze in the A…https://t.co/MIsV4bvKhm https://t.co/waxFRsDdjy

[Strategy Analytics @AppOptix]

@AppOptix on @Bloomberg Daybreak talking @Spotify IPO. https://t.co/waxFRsDdjy (Cut to the 30 minute mark)

[Strategy Analytics @AppOptix]

Check out the @Spotify mobile engagement (Android-only) stats vs. competitors for 2017 from the @AppOptix panel of users.

[David Kerr @dkerrsa]

@AppOptix excellent analysis showing Spotify dominate daily, weekly, monthly engagement on mobile. https://t.co/JP1SUCsyFx

[Strategy Analytics @AppOptix]

AppOptix in the News. "Bigger phones use more of your time" https://t.co/Wyhpau2Fkw

[Fierce Network @FierceNetwork_]

Perhaps not surprisingly, @AppOptix data found that users with unlimited data plans consume the most data, when compared with pay as you go and tiered data plan users...

https://t.co/is5URtzomw

[Strategy Analytics @AppOptix]

AppOptix in the news...https://t.co/mYHAK9SwUZ

[Strategy Analytics @AppOptix]

In honor of Amazon acquisition of @ring, here are stats on the ring app from @AppOptix and it's smartphone panel. Monthly minutes = 35.6; No. of monthly sessions = 31.5; Weekly engagement = 69.3%.