This year, it’s felt like #Fortnite has taken over the world. But Fortnite is not the biggest #game on #YouTube this year. Which game holds the #video crown ?
https://t.co/9R0VZsYyU3
#Facebook commissioned #mobilegames research has reported that mobile gamers are 18% more likely to conduct an in-app purchase when served a rewarded video ad. Why are users excited about rewarded video ads? #advertising
https://t.co/F35frdq0pX
Study suggests #GDPR has cut #ad trackers in #Europe . Whereas the opposite was true in the #US , with the average number of trackers per page rose by more than 8%.
https://t.co/tVPXXBJMQK
#KFC ran two campaigns, one using just #InstagramStories and a second tapping into both Instagram Stories and #FacebookStories . The latter resulted in a 58% lower cost per view, 19% lower CPMs and a 17% higher view-through rate.
https://t.co/X2VRIlT0oU
Combating #fraud requires that #marketers take action, here are 3 tips for detecting and preventing #mobile install fraud. Take a look!
https://t.co/da1jOkfRQM
Let's take a look at China mobile game trends H1 2018 ! 👇
Honor of Kings and #PUBG_MOBILE top the grossing and download charts.
https://t.co/VPsprSvpCA
#Snapchat is rolling out a new tool to let users identify objects in real life and then buy them on #Amazon . The feature will make it easier to identify and purchase products. #ecommerce#mobile#tech
https://t.co/KvH8nsWy3H
CEOs from Socialbakers and ad tech platform Steelhouse say #Instagram co-founders’ departures will have little impact on Instagram’s growing #ad#business .
https://t.co/H2QEiOMZDd
#Twitch has been adding more #ad options as it aims to hit $1 billion in ad sales. Since at least the start of 2018, Twitch has been pitching programmatic guaranteed deals for its desktop video inventory. #advertising
https://t.co/69G0uNTiXf
According to @eMarketer ,138.1 million people are predicted to be using the #messaging app Facebook Messenger by 2022. But are ads on the messaging platform actually worth it? #Facebook
https://t.co/8WT4HjFp4f
#Mobile devices drive #digital#holiday sales this year. The report predicts that mobile traffic share will reach a peak on #Christmas Eve with shoppers making 72% of all visits and 54% of orders.
https://t.co/ic80adZhwM
By moving #YouTube gaming app over to YouTube main, users have this beautiful combination of both the living #gaming streams that are continuing to grow massively on YouTube, as well as all the other #VOD content on the platform.
https://t.co/eL5jr5aP5q