April Gonzalez

A little human finding her way🌙✨🌟

[McGill Productions @McGillProd]

Before a single light was placed, the first decision was about how the interview should feel.

Moshi wasn’t speaking from a studio or a neutral location. He was in his family lounge, talking about something deeply personal, with his family close by and the room still feeling like part of his everyday life.

We wanted the lighting to help the viewer feel invited into that space.

Play the video for the full lighting breakdown.

[McGill Productions @McGillProd]

Mobility Connect's ads manager had hit a wall.

The assets were dated, the quality wasn’t where it needed to be, and the content didn’t reflect what they were actually trying to communicate.

They needed a content bank with a clearer purpose. Footage and photography built around their messaging, product features, finance options and the lifestyle their products help make possible.

We shaped the shoot around two things: clear product detail and everyday independence.

How the scooters move, how they fit into different settings, support people getting out, making plans, and moving through the day with more confidence.

The result was a bank of video and photography that their team could use across campaigns, ads and social, without forcing old assets to do a job they were never made for.

Need a content bank that gives your marketing team more to work with?

Send us a DM or email [email protected]

[McGill Productions @McGillProd]

Two days at the @FranchiseShowUK confirmed something we hear often from growing brands.

They know content matters. They know video can help them scale. The harder part is finding the time and team to produce it consistently, to a standard that actually supports growth.

On 17th and 18th April, we were on the ground at @ExceLLondon as the official content sponsor for the International Franchise Show, filming across the event while also exhibiting.

Across both days, our team captured keynote talks, exhibitor stands, testimonials, show-floor energy and the scale of the event as it unfolded.

Alongside the production work, we were also speaking with franchisors, franchisees and business owners about the content challenges that come with growing a brand across multiple locations.

The official event film went live yesterday. Here’s a quick glimpse behind the scenes of our team on the ground at the show.

[McGill Productions @McGillProd]

We’re at the @FranchiseShowUK this week as the official content partner.

Alongside filming the show, we’ll also be exhibiting. You’ll find us at stand 756.

If you want to talk properly about your business and what your content actually needs to do, come and speak to us.

We’re good at finding the angle, sharpening the message, and making content that earns attention.

See you on Friday at 📍 @ExceLLondon

[McGill Productions @McGillProd]

Phase 2 of “I’ll Always Remember” with @SJHospice is now live.

When the St John’s team reviewed Phase 1 performance, a clear pattern emerged.

The strongest-performing videos were the ones layered with the most user-generated content, family phone footage, old videos and archive material that added real context to the interviews.

[McGill Productions @McGillProd]

Studio build. Big crew. Tight brief.

A larger-scale product launch we shot in Amsterdam: hero film, socials, and a full suite of photos for EU/US rollout.

Different sectors, same bar: design the cut for the channel, deliver on the outcome.

[McGill Productions @McGillProd]

We’ve just wrapped production at one of the world’s biggest business events, @TheBusinessShow London 2025.

As the official content partner for the event, we were on the ground capturing the atmosphere created by over 25,000 attendees and 500+ exhibitors.

[darianabrande ꕤ @darianabrande]

this broke me, now imagine in the theater😭😭😭😭😭

[McGill Productions @McGillProd]

We are the official media partner for @TheBusinessShow 2025.

Having visited the show as attendees in the past, this year we’ll be attending in two capacities:

🎥 As official content partner, capturing the ambition, energy and innovation that defines the UK’s biggest event for business growth

📍 And as exhibitors at Stand B1312 – come by and meet the team

We’re excited to spotlight the ambitious businesses, brands, and entrepreneurs shaping the event, and to continue supporting the communities helping UK SMEs thrive.

Enjoy this teaser we cut together using the show's archive footage from previous years.

[McGill Productions @McGillProd]

Brother SewingCraft EU (@BrotherSews ) came to us ahead of their Air Overlocker launch, looking for content that would speak directly to the people it was built for, the designers, makers, and creators pushing their craft to the next level.

To support the release, we produced a series of short-form social videos that brought this message to life.

Rather than focus solely on product and features, we told a bigger story, one where the customer takes centre stage.

Each video follows the creator’s journey, showing how Brother machines have supported their growth, creativity, and success along the way.

The hero video from this production went on to win in the Consumer Goods category at the @brandfilmawards 2023 🏆

[McGill Productions @McGillProd]

What do 15,000 fans look like from the sky?

We flew a drone over @LionelRichie ‘s headlining set at @LythamFestival , contributing to a @netflix documentary about his journey.

The brief was to highlight the scale of the crowd and the beautiful coastal location.

We used the @DJIGlobal Inspire II to glide and sweep over the audience, capturing the energy around the main stage, working alongside Centreline Films to complement their ground coverage.

Here are some of our favourite shots 👇🏼

[McGill Productions @McGillProd]

One year ago, we were at the Paris @Olympics , capturing @raymondbraun in conversation with athletes competing at the games.

Focussed on the importance of health and well-being and the pressures of competing on the world stage, we filmed athletes like @arianaramsey_ , Mitchell Saron , and @ChrisNilsen2 (among others), as they outlined their strategies for mental preparation and dealing with the rollercoaster of success and defeat.

We also ran the Marathon Pour Tous, an overnight race on the official Olympic marathon course with 20,000 people, speaking to attendees about their reasons for running.

It was fascinating to hear athletes speak in personal terms about the difficulties they face.

[McGill Productions @McGillProd]

POV: You hire us for a shoot...

When you hire us for a shoot, you get a full creative production team committed to making your brand look extraordinary.

We have years of expertise across industries, from corporate video production and brand photography to cinematic advertising campaigns, our behind-the-scenes footage says it all.

We specialise in 👇🏻

→ High-end video production for brand campaigns
→ Professional product, lifestyle, and event photography
→ Multi-platform content creation for maximum impact

Whether it’s for organic social media, paid ads, or brand film storytelling, we produce visuals that boost your marketing efforts and connect with your audience.

Ready to turn your next campaign into an epic, results-driven production? Let’s talk 📲

[McGill Productions @McGillProd]

Big impact can come from the simplest setups.

For this product promo clip, we wanted to visually show the hydration element of @TheProteinWorks Genesis Hydration, making viewers’ mouths water and build desire for this thirst-quenching drink.

With help from our head of photography @TomMorbey , we used a fish tank, a straw, and our slow-motion camera to capture bubbles surrounding the Genesis Hydration drink. The setup looked silly, but the results speak for themselves.

As with any video, the key is knowing exactly which tools, however simple, will deliver the most powerful result.

[McGill Productions @McGillProd]

The lights dip, the bass drops, the crowd draws a collective breath. Our cameras are already a heartbeat ahead.

Festivals are about feeling. That’s why we choreograph every cut, sweep, and tight reaction shot to preserve the charge in the air. The goosebumps. The chorus. The grin you can’t hide.

📸 Feel it again tomorrow
Overnight highlight reels keep the adrenaline warm while wristbands are still on.

🎬Celebrate it forever
Cinematic aftermovies turn weekend memories into shareable memories.

🎟️ Fill the next stage
Teasers and social edits fuel ticket drops, sponsor decks, and fresh anticipation for the year to come.

It’s why clients have worked with us to shoot festival content since our founding.

Ready to let every moment and every feeling live on? Let’s talk.

[McGill Productions @McGillProd]

What happens when strategy, creativity, and execution align?

A 7-figure fundraising success👇🏼

[April Gonzalez @Aprillgonz]

@sal_mahmoudd Stressed is an understatement isn’t it 🙃

[April Gonzalez @Aprillgonz]

@PatriciusAcutus @PopCrave I’d also like to add that my Amazon account is majorly glitchy and despite me changing my address and checking it before payment, most still somehow end up at my parents house recently 🙃

Could be they thought they changed it

[McGill Productions @McGillProd]

What a year! 2024 was our biggest year to date, working with new and existing clients all over the world 🌍

From immersive social content for @TheProteinWorks (garnering 8.8 million views), to full campaign launches for startups like @almanak (helping them oversubscribe applications by 15x), to a week capturing content at the Paris Olympics with Olympics correspondent @raymondbraun to name a few, we worked across sectors and borders to help bring stories and ideas from brands of all sizes to life.

[McGill Productions @McGillProd]

August marked a transformative week for us at the 2024 Paris @Olympics , where we captured compelling stories alongside correspondent @raymondbraun

Throughout the week, we delved into the lives of Olympic athletes like @arianaramsey_ and @ChrisNilsen2 , creating intimate and powerful interviews that explored their mental health challenges and the intense pressures of competing on the world stage.

Our mission was to tell stories that not only resonate but also underscore the critical importance of athletes speaking openly about their struggles.

We also immersed ourselves in the Marathon Pour Tous, an extraordinary overnight race with 20,000 participants running the official Olympic course. Here, we captured raw, authentic moments as we interviewed runners about the profound impact of running on their mental well-being.

#video #Paris2024 #Olympics2024Paris