@majamediaco Just saw and saved this on IG as well! there is such a massive market for non technical people interested in/working in tech wanting to feel better equipped to make investment decisions or just to be part of discussions with the broader community
people love talking about growth hacks.
most of the growth I've seen has come from getting the fundamentals right.
> clear story
> seamless product
> low friction
then repeating what works for longer than everyone else.
@jacqmelinek absolutely agree. came with the trad/legacy PR approach to Web3 years ago and the Forbes WSJ wins were largely irrelevant. Nice-to-have but doesn't sway or retain the crypto natives or change the reality of usability/pmf/dev onboarding vol. often not required at all.
strongly believe friction can be a friend. We often need it to help us unlock new habits and to prioritise.
> introducing friction helps us reclaim our time: we install apps that time us out of other apps (and then focus on our work or being socially present). Years ago, I avoided a data plan on my phone because between home and office (where i spent all my time), I felt the commute was sacred, me-time.
> introducing friction can decrease propensity for impulse spending (I resisted apple/samsung pay for ages and it helped me avoid buying that smoothie or coffee I didnt need)
> interestingly, adding friction can also take the form of pre-paying for a non-refundable gym class which you then have to go for (forcing action, not restraint..).
@majamediaco we may not understand the extent of the impact yet but it its worrisome. i feel it'll be a go-to crutch like webMD, but for all topics. Tells you what you might want to hear, label, over-diagnose and possibly even create new issues for one to panic over