Sara Arbuck

Summer 2020 CYBR388 GS Capstone

[Sara Arbuck @ArbuckSara]

@NancyRaymundo6 @cybr388 @cybr388 #cybr388u20 Very good point and this impacted me as well. I was familiar with many of the tools and social media platforms but had not used them much. The video's we did were also a new form of communication that was useful experience.

[Sara Arbuck @ArbuckSara]

@Paul82285226 @cybr388 @cybr388 #cybr388u20 That is an important skill I learned as well. I too thought of an advertisement as a static entity. However, looking at a companies social media presence across multiple platforms reveals a strategic campaign developed to reach a defined target audience.

[Sara Arbuck @ArbuckSara]

@cybr388 #cybr388u20 A beneficial skill I have learned is how social media is a systematic approach to marketing. SMM is an incremental, essential skill I will implement in my current job. Knowing how to strategically put a plan into action is essential when it comes to SMM.

[Sara Arbuck @ArbuckSara]

@cybr388 @Sierra91472825 @KarlieTisthamm2 @landonw57707155 @AlyssaLMill #cybr388u20 UPS tweet leave N. Pole letters to us because we do shredding is failure in social media marketing. UPS fails to listen and observe target audience and social landscape. https://t.co/ginTujrtC3

[Sara Arbuck @ArbuckSara]

@KhalidRasbi @cybr388 @AlexandriaWege1 @cybr_388 @Shivani22676496 @cybr388 @Sierra91472825 @KarlieTisthamm2 @landonw57707155 @AlyssaLMill #cybr388u20 One definitely needs to carefully read before replying on social media. The person read N. Pole but did not take into account their demographic. This led to being represented in a negative light.

[Sara Arbuck @ArbuckSara]

@Andrea04664776 @cybr388 @TysenMcdowell @SavannahSchurm1 @PaigeEl49701646 @cybr388 @Sierra91472825 @KarlieTisthamm2 @landonw57707155 @AlyssaLMill #cybr388u20 This tweet by Kardashian definitely violated the social media marketing ethics of respect. However, many found the name and the type of clothing sold to be culturally offensive and insensitive.

[Sara Arbuck @ArbuckSara]

@KhalidRasbi @cybr388 @AlexandriaWege1 @cybr_388 @Shivani22676496 @Sierra91472825 @KarlieTisthamm2 @landonw57707155 @AlyssaLMill

[Sara Arbuck @ArbuckSara]

@KhalidRasbi @cybr388 @AlexandriaWege1 @cybr_388 @Shivani22676496 @cybr388 #cybr388u20 One definitely needs to carefully read before replying on social media. My take is the person read North Pole but did not absorb Alaska or take into account their demographic. This lapse led to Chic-Fil-A being represented in a negative light.

[Sara Arbuck @ArbuckSara]

@Andrea04664776 @cybr388 @TysenMcdowell @SavannahSchurm1 @PaigeEl49701646 @Sierra91472825 @KarlieTisthamm2 @landonw57707155 @AlyssaLMill

[Sara Arbuck @ArbuckSara]

@Andrea04664776 @cybr388 @TysenMcdowell @SavannahSchurm1 @PaigeEl49701646 #cybr388u20 @cybr388 This tweet by Kim Kardashian definitely violated the social media marketing ethics of respect. The name was used as a word play by Kardashian. However, many found the name and the type of clothing sold to be culturally offensive and insensitive.

[Sara Arbuck @ArbuckSara]

@cybr388 #cybr388u20 UPS tweet leave N. Pole letters to us because we do shredding is failure in social media marketing. UPS fails to listen and observe target audience and social landscape. https://t.co/ginTujrtC3 @Sierra91472825 @KarlieTisthamm2 @landonw57707155 @AlyssaLMill

[Sara Arbuck @ArbuckSara]

@Paul82285226 @cybr388 @cybr388 #cybr388u20 Hi Paul! I am looking forward to hearing about your experiences in New York City and New Orleans, and also to see how you use social media in your career. I agree I don't think using social media is as easy as most people make it appear.

[Sara Arbuck @ArbuckSara]

@KhalidRasbi @cybr388 @cybr388 #cybr388u20 I found this article insightful. The article provides multiple examples, along with data and explanations on why these 12 tips should be used to promote your brand. The simplicity of the article makes it appealing to anyone wanting to grow their business.

[Sara Arbuck @ArbuckSara]

@cybr388 #cybr388u20 Hi everyone! In my introduction video I share a little about myself and my family. In this video I also discuss many benefits of online video marketing. Thank you for watching, and I hope you enjoy! https://t.co/Im4BQ406Ue

[Sara Arbuck @ArbuckSara]

@cybr388 #cybr388u20 Attached is an article on how to brand your business on Twitter. Strategies to grow your brand that has been tested by what other businesses have found successful. Creating connections, spread the word, and build your brand. https://t.co/1K28T60BDQ