Arcade Metrics

Helping you create influence on Twitter within your ideal community (using social network analytics).

[Arcade Metrics @ArcadeMetrics]

“Take my money!” [insert Futurama meme]

Sorry, but not yet.

Our platform is in closed beta and is invite only. But you can join the waitlist. Details on our website.

[Arcade Metrics @ArcadeMetrics]

Wouldn’t it be better if lifetime subscriptions to services were #NFTs and then, if you wanted to move on, you could sell your subscription on the open market.

#NFTCommunity #nftSAAS

[Arcade Metrics @ArcadeMetrics]

Use your Twitter data to your advantage!

By processing your connections (and then their connections) with #analytics you can map out your community and then operate within it more effectively.

[Arcade Metrics @ArcadeMetrics]

The metrics suite includes Account Value, Follower Growth Rate, Follower Churn, Average engagements per Impression, and many others.

[Arcade Metrics @ArcadeMetrics]

#TwitterTips - Keep your tone of voice consistent. It doesn't matter if you're personal or formal (although we prefer the former), just don't chop and change with your style or you'll confuse your audience.

[Arcade Metrics @ArcadeMetrics]

#Analytics should only ever enhance your Twitter strategy, but don't get bogged down chasing numbers...

[Arcade Metrics @ArcadeMetrics]

#TwitterTips - If you post across multiple social platforms, don't use a one size fits all approach. Ensure you customise your content for Twitter - make the copy succinct, video length appropriate, image dimensions correct and don't overuse hashtags.

[Arcade Metrics @ArcadeMetrics]

Followers, impressions, mentions, likes, retweets, replies, profile views, URL clicks - Arcade Metrics tracks them all (and so much more).

[Arcade Metrics @ArcadeMetrics]

#TwitterTips - Be unique! Accounts that imitate the content and style of successful profiles may get a quick win, but they're always playing catch up. Develop your own voice and then double down on that.

[Arcade Metrics @ArcadeMetrics]

Would you rather have a high follower growth rate or an increasing engagement rate per tweet?

Both are arguably important, but be wary of focusing on vanity metrics and always think of your end goal! #Analytics

[Arcade Metrics @ArcadeMetrics]

#TwitterTips - Be consistent with regular posts. Laying dormant for a while and then blasting out tweets to catch up is not a good look. Plan in advance, and create a social calendar to ensure you always have content ready to go. We use @SocialBeeHQ for our scheduling!

[Arcade Metrics @ArcadeMetrics]

For more insightful traffic analytics, use different UTM tags when you use links on Twitter. At a minimum, segment your inbound traffic sources between clicks from your profile, pinned tweet, organic tweets and Twitter ads.

[Arcade Metrics @ArcadeMetrics]

#TwitterTips - Adding image and video content to your tweets increases engagement, but make sure it's relevant and adds value. Don't add them to every tweet as it creates audience fatigue. Mix it up and only use images and video when they can generate the most impact.

[Arcade Metrics @ArcadeMetrics]

Most Twitter analytics platforms just give you charts and figures.

We don't, as we believe in prescriptive analytics which provides specific guidance on what action can be taken to change your situation.

[Arcade Metrics @ArcadeMetrics]

#TwitterTips - If you're creating video content for your tweets, prepare before hitting record. The final edit will deliver better results if you define your objective & core message first.

[Arcade Metrics @ArcadeMetrics]

“No great marketing decisions have ever been made on qualitative data.”
@johnsculley
#Analytics #Leadership

[Arcade Metrics @ArcadeMetrics]

#TwitterTips - Engage more than you broadcast. Find a good ratio between organic tweets (less) and contributing to conversations (more). Over-indexing on engagement with other accounts will pay dividends and you'll be seen as a community player.

[Arcade Metrics @ArcadeMetrics]

Unlike a lot of social media management platforms, we focus purely on #Analytics. You won’t find a better solution for the insight you need!

[Arcade Metrics @ArcadeMetrics]

#TwitterTips - Keep it short. You don't always have to use the full character limit, sometimes punchier is best!

[Arcade Metrics @ArcadeMetrics]

You can reduce all your Twitter output and engagement to a single financial value.

If that value is worth less than the cost of the resources required to generate it... you have a problem.

How can you calculate that? #Analytics.