Ares Runkle | Head of Performance Creative

Head of Performance Creative @enjoyjavy ☕️🔥 Scaling DTC with Creative Strategy and Direct Response ad creative 📈

[Ares Runkle | Head of Performance Creative @AresRunkle]

When I was only on the creator side I really thought my portfolio was all that mattered bc brands were not going to use my following.

Wrong 😅

Your socials (whether only personal or not) share a lens about you that your portfolio doesn’t 🧐🧵

[Ares Runkle | Head of Performance Creative @AresRunkle]

@Dee_copystarr @Mho_23 @frankyecom And why is he taking videos from ad accounts, changing the face and claiming that his software made it from scratch with good prompting?

This video was a UGC video made by a real UGC creator, he just changed the face.

[Ares Runkle | Head of Performance Creative @AresRunkle]

@studdystudd @Mho_23 @jsnw100987 Careful this video was not made without a real UGC video made by a real person. It was taken from our ad library and ran through the software to just change the face.

[Ares Runkle | Head of Performance Creative @AresRunkle]

@jsnw100987 @Mho_23 The video was actually made by a real UGC creator and modified by this software to have a different face. Was not generated through prompting, scripting, character consistency or voice.

Javvy is asking him to remove this video as we do not endorse this.

[Ares Runkle | Head of Performance Creative @AresRunkle]

@Mho_23 You used our product *and one of our creator made UGC videos. Please remove this post, we don’t endorse this.

[Ares Runkle | Head of Performance Creative @AresRunkle]

@Mho_23 Please remove this post, Javvy doesn’t support this.

Signed,
Javvy’s Head of Performance Creative

[Ares Runkle | Head of Performance Creative @AresRunkle]

@TaoTeTrade @Mho_23 Heads up, Javvy doesn’t endorse this. They took one of our UGC videos from a real creator without permission make this.

[Ares Runkle | Head of Performance Creative @AresRunkle]

@KevinEspiritu @Mho_23 Heads up Javvy doesn’t endorse this at all.

[Ares Runkle | Head of Performance Creative @AresRunkle]

@Mho_23 Javvy doesn’t endorse this whatsoever. This was taken and altered from one of our UGC videos… we don’t use this software or approve this type of ad creative for our accounts.

[Ares Runkle | Head of Performance Creative @AresRunkle]

There’s 2 keys to make a TOF ad concept actually take off 🔑🚀

1️⃣ Targeted emotional driven problem & solution
2️⃣ Conversational execution

If you’re not making the user feel like their bestie just called them out and offered the best product as the solution it’s not gonna fly!

[Ares Runkle | Head of Performance Creative @AresRunkle]

@oliverwhudson Hooks

[Ares Runkle | Head of Performance Creative @AresRunkle]

I have a referral for a copywriter/editer who’s expanding her clientele - she specializes in DTC product descriptions and targeting and is a gem to work with.

Let me know if you’re looking!

[Sarah 🦕 @SarahLevinger]

Say it with me:

Target with the image, tempt with the text.
Target with the image, tempt with the text.
Target with the image, tempt with the text.
Target with the image, tempt with the text.
Target with the image, tempt with the text.

[Ares Runkle | Head of Performance Creative @AresRunkle]

@JoeJMarston Soar

[Ares Runkle | Head of Performance Creative @AresRunkle]

@JoeJMarston Hooks

[Joe Marston | Ecom Growth @JoeJMarston]

We’ve produced 500+ pieces of creative for clients in the last 30 days.

Sharing our top 6 from the past 30 days below.

But if you want our best 100 of all time:

1. RT this thread
2. Comment ‘Hooks’

[MUST BE FOLLOWING]

[Max Rosewater @max_rosewater]

Low-hanging fruit for BFCM:🎁

1. DABA frames/DABA with title cards. Slap on that offer.

2. What products drove the most first-order revenue last year? Put those in your ads. Consider bundling too (if that makes sense for you).

3. What creative styles/ad visuals performed the best last year? Create ads around those.

4. What evergreen ads performed best last year? What evergreen ads are crushing it right now? Take those visuals - overlay your BFCM offer on top.

5. All static or video 1x1s can be quickly duplicated into a collection ad or insta-experience. Great for getting additional spend with existing assets. Also, optimize in general for all placements (especially 9x16s for Reels - don't sleep on this)!

6. Custom landing pages: Lean into gifting messaging, use urgency and scarcity to increase CVR, and make it look like the holidays.

7. Most importantly, tailor all your creative messaging to evoke emotional responses during key calendar moments. Meet your customers where they currently are (gifting, family, seasonality, stress, travel, etc). Craft unique concepts for differing user segments. Creative diversification is crucial!

Anything I'm missing? Thread it below so we can all prep for BFCM together 🦾

[Badal Pandey @Badalpandey_]

Facebook Ads 101:

Never start from scratch, Use different frameworks for creating ads.

- Pain, agitate, solve
- Hook, educate, sell
- Attention, interest, desire, action

Here are 7 proven frameworks with breakdown🧵👇

1) Create feel - felt - found (FFF) videos.

(i) I know how it feels (Pain)
(ii) I felt the same (create resonance)
(iii) Here’s what I found that cured it (Introduce your product)

Works like charm.

2) Create Picture-Promise-Prove-Push (PPPP) Ads.

Picture - Paint picture of customer’s ideal life

Promise - Show how your product will deliver that

Prove - It worked for 100’s of people & will work for them

Push - CTA

Works like charm

3) Use "Problem - Solution framework”

(i) Are you feeling specific problem?
(ii) Doesn’t have to be like that!
(iii) Introduce your product
(iv) Show how it solves problem
(v)CTA

Simple yet effective.

4) Use this simple formula:

(i) Start with problem
(ii) Tease solution

Example:

”Tired of Dandruff & hairloss? This chemical free shampoo is the answer”.

Simple yet highly effective..

5) Use the “3-Reasons why” formula.

1) List 3 reasons someone should buy your product
2) Mention your product

Example:

“Earn more money, Time & freedom with our easy-to-implement Business plan”

Short. Simple. Effective.

6) Use the Before-After-Bridge formula

1) Show your customer’s current problem(Before).
2) Show a life to them, where the problem is solved(After).
3) Present your product as a solution(Bridge).

Simple. Effective. Profitable.

7) Do this:

1) Go to Google
2) Search for your competitors & check their reviews
3) Focus on 1 Star & 5 Star reviews
4) Study the complaints & Goods written in those reviews
5) Create Ads with those sales angle

Implement this.

Win.

[Sarah 🦕 @SarahLevinger]

👂LISTEN: humans have the tendency to remember information better if repetition is spaced out versus stacked together. (AKA: the Lag Effect).

TO USE: Repeat your main benefit at spaced intervals in your ad, like this:

Hook
Benefit
Story
Same Benefit
Story
Same Benefit
CTA

[Ares Runkle | Head of Performance Creative @AresRunkle]

@foreplayzach BFCM

[Rahul Issar @therahulissar]

In the month of August we tested over 50 pieces of creatives on Facebook Ads.

Here's 7 creative concepts that performed the best: