Beyoncé’s CÉCRED Restoring Hair & Edge Drops were “searched more than ever before,” according to a new statement from Google.
Searches for “CÉCRED hair products” increased by 160%.
CÉCRED was also included on Google’s list of the most-searched gifts of 2026.
…..and another thing— Chloë Bailey is giving us exactly what we need. She has endless artistic talent and is a lighting rod for our attention, like every mega star from any generations past. I hope she keeps creating and building a legacy that will have impact and value in our lives & in music culture
I think Chlöe has gotten to a place where she understands that as an artist/creative you simply cannot please everyone, so you better do what the fuck feels good to you. I respect it.
Despite claims of not having successful business ventures, Beyoncé now holds the record for the most successful brand launches in the following categories:
• Most successful haircare launch in Ulta Beauty history: CÉCRED
• Most successful launch in Space NK history (UK & Ireland): CÉCRED
• Most successful launch in Moët Hennessy history: SirDavis
@UNERRlNG Mind you, the first picture was taken by a fan. What’s the difference between that picture and the one she posted? Y’all just can’t believe a woman can be this beautiful. 😭
Tina Knowles discusses CÉCRED’s success so far and reveals how Beyoncé intentionally chose to work behind the scenes rather than position herself as the face of the brand.
“We have the #1 selling product in the country… it’s been unbelievable”