Anotha one on us!
Enter the $20M Headliner today and earn a bonus $20M Headliner ticket.
Because one shot at $20 MILLION is good... two chances at the biggest prize in Best Ball is even better.
Few thoughts on this. Please note I have zero inside info:
1. Josh and Hayden are going to be fine, I promise. More than fine. When you're among the best at what you do, there are always opportunities.
2. Underdog (the company) is trying to hit a home run. They successfully raised money at a $1.2 BILLION valuation last year.
3. In today's landscape, you do not hit a home run through fantasy or best ball. For example, Best Ball Mania generates $1.8M in rake. That's 0.15% of the valuation.
4. In today's landscape, you CAN hit a home run through sportsbook. And you can acquire customers through content.
4a. The problem is really good fantasy content generates a really thoughtful/sharp audience, an audience that is very capable of winning. That audience isn't welcome at most sportsbooks. In other words, the worst form of content that attracts the worst audience... that's what works for sportsbooks.
5. Of course, Underdog is leaning into prediction market product. I actually think prediction markets are a perfect content/marketing partner for shows that have sharp audiences. These audiences are limited massively at sportsbooks, are price-sensitive, willing to put up a lot of liquidity, and are sophisticated enough to grasp the inner-workings of PMs.
6. I've learned a ton about business since we started ETR in 2019. Perhaps my biggest takeaway is that once a company takes professional investment money, things almost always get harder. They might have to start making decisions with profit/loss as the north star. It's difficult to say, "hey we'll make less money with this decision, but it's just the right thing to do" when there are shareholders expecting and demanding ROI.
7. As with a lot of things in life, it's about tradeoffs. We've always tried to just hit singles, maybe leg out an occasional double. But we also never had a $1.2B valuation. Ton of respect for the companies going for the home run, it's just a totally different game than we are playing.
8. I do not think this means Underdog is ignoring or giving up on Best Ball. The product remains great. I'd also add that UD's meteoric rise forced DK and other sites to put a ton more effort/resources into their Best Ball. And that is a huge win for the drafting community.
One reply with 0 likes after 24 hours wins $500 in bonus funds.
We will select the one winner tomorrow at 11:35am ET.
Must be following @Underdog to be eligible for the prize.
Good luck 🫡
💰 BONUS CASH GIVEAWAY 💰
We're adding $100 to the pot for every point Devin Booker scores in Game 4 against the Thunder.
10 people will split the final prize pool.
To enter:
1⃣ Repost this
2⃣ Follow @Underdog
3⃣ Follow @UnderdogNBA
The Drafters NFL Best Ball MAIN EVENT is now LIVE!
$15 Entry, $1.5M in Prizes, $250k to 1st!
🚨 10 TICKET GIVEAWAY 🚨👇
✅ Like + Follow!
✅ Repost!
✅ Comment A Player You Are Excited To Draft All Summer!
Winners Will Be Randomly Drawn Tuesday Apr 28th at 3pm ET!
💰 We're paying your rent 💰
The Mets are 0-10 since Mamdani hugged Mr. Met
For every day NYM go without a win, we're sending out $1,000 towards someone's rent payment 🤝
To enter, just:
1️⃣ Repost this
2️⃣ Follow us
💰 BONUS CASH GIVEAWAY 💰
Only one man can save the Warriors' season...
We're adding $25 to the pot for every point Brandin Podziemski scores tonight.
10 people will split the final prize pool.
To enter:
1️⃣ Repost this
2️⃣ Follow @Underdog
3️⃣ Follow @UnderdogNBA
💰 BONUS CASH GIVEAWAY 💰
Let's see if Luka passes up on more open looks...
We're adding $100 to the pot for every 3-pointer attempted by Luka Doncic tonight.
10 people will split the final prize pool.
To enter:
1️⃣ Repost this
2️⃣ Follow @Underdog
3️⃣ Follow @UnderdogNBA
🪄 Playoff Magic Bonus Entry Giveaway 🪄
We're sending out Bonus Entries ($10) to 25 random people that...
1️⃣ Follow us
2️⃣ Like the post
3️⃣ Reply with #PlayoffUnderdog
🚨 BONUS CASH GIVEAWAY 🚨
We're adding $1,000 to the pot for every lower-seeded team that wins during the Divisional Round 💰
To enter...
1⃣ Repost this
2⃣ Reply #PlayoffUnderdog
3⃣ Follow us @Underdog
4⃣ Follow @UnderdogNFL