Arielle Jordan

@Kynshipco - Influencer Specialist

[Arielle Jordan @Arielle_Jordan1]

@TaylorLagace is dropping that heat on how we do things the @kynshipco way! 🔥 👀

[Taylor Lagace @TaylorLagace]

How we structure Meta Ad Accounts (2025):

Meta’s algo has evolved.

Creative diversity + volume wins now.

We’ve tested extensively.

Here's the exact framework we use today—and why it works 👇

1/ Max Your Creative Capacity

1,000 ad limit → 20 Ad Sets → 50 Creatives each

2,500 ad limit → 50 Ad Sets → 50 Creatives each

Why? Each creative = another at-bat

With cost controls (cost caps/tROAS), losing ads won't spend.

Winners scale naturally.

More diverse creative → more "at-bats" → more winners.

2/ Stop Debating "Creative Diversity" vs. "Creative Volume."

Diverse Creative Volume:

Combine both—high variety at scale—to fully leverage Meta’s algorithm.

One without the other won't cut it. Do both, or leave growth on the table.

3/ What Does "Creative Diversity" Actually Mean?

You need pipelines for all these creative types at scale:

Formats: UGC, branded video, motion graphics, static

Angles: Benefits, pain points, objections, offers

Personas: Age, lifestyle, interests

Styles: Native platform vs. polished branding

Context: Lifestyle, demo, product shots, testimonials

Real diversity is deep, not surface-level tweaks.

4/ Launch New Creatives with Temporary Flexible Cost Caps

Loosen bids temporarily when launching new creatives.

Why?

Meta heavily favors existing ads with:

- Social proof
- Conversion data
- Historical signals

Give new ads breathing room, gather data → then normalize bids again.

5/ Refresh Non-Spending Ad Sets Every 7–10 Days

10 ad sets not spending against cost controls?

Remove their 500 ads (50 ads per ad set)

Insert 500 net-new diverse creatives immediately

Leave high-performing ad sets untouched.

Preserve optimization at all costs.

6/ Stop Splitting "Testing" vs "Scaling" Ad Sets

Every ad set starts as a "test" with the potential to "scale".

If an ad performs, we let it scale where it was born.

No duplicating it into a “scaling” ad set.

That would reset learning and kill momentum.

Meta rewards stability. We preserve it.

7/ Run Every Ad Set Broad (Always)

- No lookalikes.
- No interests.
- No segments.

Creative diversity alone finds the audience.

Your creative is your targeting. Trust Meta’s algorithm to match ads to the right people.

8/ Every Ad Set Must Share the Same Financial Outcome

Within each ad set, keep these consistent:

- Average order value (AOV)
- Cost of delivery
- Contribution margin

This ensures your ad sets optimize precisely for your target contribution margin—making your cost controls meaningful, accurate, and effective.

9/ Meta’s Algorithm Has Dramatically Evolved

Today’s ASC + Andromeda system:

- Handles high creative volume effortlessly
- Rewards deep creative diversity
- Optimizes faster at greater scale

Our structure leverages exactly how Meta is built today—not legacy methods.

10/ Quick Recap (Bookmark this!)

✅ Max out creative capacity
✅ Always broad targeting
✅ Combine diversity + volume
✅ Refresh only non spending ad sets (cost controls)
✅ Temporary bid flexibility for new creative
✅ Financial alignment within ad sets
✅ Leverage Meta’s newest algo strengths

This is how winning Meta accounts scale in 2025.

[Jack Rubin (the soap guy) @JackRubin1]

Crazy update: We scaled our ad spend by 1,608% YoY— all while maintaining our target CPA.

No, that’s not a typo.

Plus, we did it profitably, with Cost Controls.

Here’s a deep dive into the playbook that dispels the myth that ‘Cost Caps can’t scale:’

[Samantha Anderl @SamanthaAnderl]

In case you need the reminder today:

It’s okay to take care of you first.

Take the trip.

Play hooky for the day.

Go on the long walk.

Listen to the podcast.

It’s not selfish to seek out joy.

[Arielle Jordan @Arielle_Jordan1]

We're growing! Come join the @kynshipco squad! Tell a friend to tell a friend #kynship #influencermarketing

[Taylor Lagace @TaylorLagace]

We’re hiring!!

Looking for a full time & fully remote Paid Social Buyer (Facebook & TikTok) 👀👀

Please engage with this tweet in hopes that it reaches more people 🙌

Apply here: https://t.co/AQAZdrdlVn

[Arielle Jordan @Arielle_Jordan1]

@kelani_anastasi YES! Love this!

[Cody Wittick @Cody_Wittick]

It amazes me how many people make major decisions without seeking counsel. It's so simple...

The Bible puts it this way:
“Plans fail for lack of counsel, but with many advisers they succeed.”

[Kynship @kynshipco]

With the influx of the term “girl dinner” taking over the internet, we are now offering our own ✨girl dinner ✨ at Kynship.

You can try all of our services in their cutesy-mini form, so you don’t have to go balls to the wall with your marketing budget.

[Arielle Jordan @Arielle_Jordan1]

*Girl dinnnnerrrrrrr*

[Kynship @kynshipco]

With the influx of the term “girl dinner” taking over the internet, we are now offering our own ✨girl dinner ✨ at Kynship.

You can try all of our services in their cutesy-mini form, so you don’t have to go balls to the wall with your marketing budget.

[Taylor Lagace @TaylorLagace]

This screenshot of a video was the top performing creative in WildBird's ad account last month

Performance from the last 7 day window:

$12 CPA
18.51 ROAS
109 purchases
$222.62 AOV

To be clear, the screenshot (not the video) was the top performing ad

Would you have run it?

[Arielle Jordan @Arielle_Jordan1]

@iamshackelford I think you can find joy in all things - big and small joys!

[Arielle Jordan @Arielle_Jordan1]

How are people feeling about Threads?

[Kynship @kynshipco]

What’s the most underrated metric to look out for when working with influencers?

Followers. Nope. Not organic followers like you’re thinking.

The fakes.

They are hidden even in the biggest of followers.

Lucky for you, we know exactly what to do 🫡

[Arielle Jordan @Arielle_Jordan1]

@lovevalgeisler I love starting off my day at the gym! It's the best part of my day.

[Arielle Jordan @Arielle_Jordan1]

My water intake recently has been trash - getting back on track this week.

[Arielle Jordan @Arielle_Jordan1]

Make your first impression count - use their first name, reference one of their videos...stand out!

[Arielle Jordan @Arielle_Jordan1]

How you approach an influencer to work with your brand matters

[Arielle Jordan @Arielle_Jordan1]

@UrbanDecay the entire process - love the end result, but hate doing it

[Arielle Jordan @Arielle_Jordan1]

In all of my years of working, I can honestly say that I've never had an office with a window. Now that I work from home, I'm able to get endless sun working on the porch. #smalljoys #wfh

[Michelle Kuester @michellekuester]

Client: "Won't seeding only work for big name brands that are already established?"

We outreached to 500 influencers on behalf of Clementine Collection for the initial launch of their children's dolls.

Here are the results we had:

[Taylor Lagace @TaylorLagace]

IG Stories typically reach 10-20% of followers

IG Posts typically reach 20-30% of followers

IG Reels view rate has infinite potential

But to succeed with Reels, you need to win over the IG Reels algorithm.

Here’s how it works: