Ken Alexander

Full of low quality posts (hopefully)

Family, Health, Marketing, Business, Crack, Investing, & Travel!

[Ken Alexander @AronsonKen31419]

@MediaKing Sorry, you’re only the second best Matt that I know 👍

[Ken Alexander @AronsonKen31419]

Go ahead and try this out…

What’s #1 problem you want to solve that you can invert?

[Ken Alexander @AronsonKen31419]

Charlie Munger has the famous idea of:

“Invert, always invert.”

This is a useful tool, because many times when we’re trying to solve a problem, we’re always trying to think forward…

Meaning we come to the same obvious solutions over and over again, and many times (even worse)...

We just copy and paste the same solutions used by everyone else.

And if we do the same actions and thinking as everyone else, we’re going to get the same lackluster results.

[Ken Alexander @AronsonKen31419]

And here’s a quick walkthrough for how to do this.

Here’s an active problem I have in my business:

How do I add another $500K per year in subscribers to my brand?

AKA, another $500K in recurring profits every year.

First, we’re going to figure out the opposite:

How do I LOSE $500K in subscribers every year in my brand?

Or, another version, how do I LOSE $500K per year in my Ecommerce brand?

Next, we’re going to write a bunch of ideas.

Have a shitty product so 50% of people refund it.
Make sure the product doesn’t work, so subscribers don’t stick around.
Ensure we get a bunch of hate on our advertisements.
Spend too much on advertisements for a product that doesn’t have sticking power.
Get ban hammered by the government and advertising channels.
Spend more than we make.
Invest in expensive consultants and the latest shiny mastermind for $50K, spend more time learning and networking rather than improving our business.
Invest in a life coach for $100K who has never ran a business.
Any profits that come in, take them immediately out of the business, and go buy a lambo.
Even better, spend more on shiny material crap than we would ever make in profit.
VOILA.

Next step:

Go for unique perspectives, such as…

How would an oil Tycoon lose an extra $500K per year in his portfolio of oil rigs?

Super random, super out of the box, and I know nothing about this industry, but it might get the wheels turning.

Some answers:

Buy 3 new rigs as the oil market crashes.
Undercut out competitors in the Texas market to gain market share, lose money, but make it up in the longrun.
Hire 10 new employees, do research and development to develop a new type of Oil Rig for deep sea drilling.
Add money into new departments and initiatives that are out of our core focus.

See that little exercise get’s the wheels going in areas that I never would have thought…

Even some of which are important, such as lowering costs to take out more of the competition and gain market share (assuming you have a high LTV).

The last step?

Now that we know what not to do, you simply flip most of the answers around, and that’ll tell you what to do.

For example, having a shitty product that 50% of people refund becomes…

Have a great product that accomplishes it’s job, that only 1.5% of people refund.,

Super obvious, but a fundamental variable most people won’t focus on.

You do this for the entire list, and that will give you an operating blueprint.

[Ken Alexander @AronsonKen31419]

That’s why Inverted Thinking is so useful, because it allows to to solve a problem in a new perspective, come up with fresh ideas, and take a fresh approach.

A few important keys to make Inverted Thinking work:

Write for the opposite outcome.

If you want to find out how to make an extra $100K this year, flip it around, and find out how to LOSE an extra $100K this year.

Write, write, write.

Write down as many ideas as you can.

Just one answer is not enough.

Go for extremes

Don’t just consider your perspective, what about the perspective of another business owner?

Another professional?

Who else might encounter the same problem and solve it in a unique way?

3 important keys to help you get the most out of Inverted Thinking.

[Ken Alexander @AronsonKen31419]

@chasedownleads @MediaKing This is why you aren’t a quadrillionaire either

[Ken Alexander @AronsonKen31419]

Your next step?

Try it out.

Think of one great output or task you want AI to handle…

Grab a sheet of paper or a white board, and map it out!

[Ken Alexander @AronsonKen31419]

How to use “Thought First Prompting” to 2-3X the quality of your output from Claude, Hermes, OpenClaw, ChatGPT… whatever you use.

Most casuals prompt chatGPT by saying something like:

“Write me a report on the stock price of Paypal, and why it’s a great deal.”

Or “generate me a marketing campaign for this new olive oil brand.’

Basic prompting = Basic ass results

[Ken Alexander @AronsonKen31419]

Step 3: Prompt Claude Code, GPT, whatever tool you use.

Tell Claude what you want it to do, snap a picture(s) of your thought map.

Then record a voice message where you narrate everything you wrote on the board, stream of consciousness with your thoughts.

Step 4: Press send, and watch the magic happen!

Take the first output, give feedback, refine it further…

And then if you want to be a Super Mega Chad, tell Claude to turn what you’ve just done, and the thought processes into a re-usable skill.

[Ken Alexander @AronsonKen31419]

And here’s exactly how I like to use thought first prompting.

Step 1: What’s your end goal?

What are you trying to create or build?

Get specific.

Step 2: Map it out

Grab a whiteboard, or a couple of sheets of blank paper, and let’s pretend you’re back in school.

Make a flow chart, write out everything that has to happen to get the outcome, every little bit, unique thought.

This is REALLY important, because much of the work that happens in our day to day life or building a business is unconscious, so you really want to think through whats happens…

The step by stpe process that goes into making a high converting ad.

Map it out, think it through, think through what has to be true for your process to work well…
Anything and everything you think is relevant.

Now…

[Ken Alexander @AronsonKen31419]

AI doesn’t understand your world, your business, and your needs.

AI lives on the internet, and the entire corpus of human knowledge, and much of our data.

But what it doesn’t currently know is… you.

Your overall living situation, values, strengths and weaknesses, goals…

And that’s not even considering the context of your overall business and project.

Same prompts = Same results as everyone else

Where AI truly shines, is when it’s able to generate unique customized outputs, that are accurate to your situation.

In the advertising market, if we’re generating the same AI image ads as everyone else…

How is that going to be a competitive advantage? Soon enough, everyone will publish the same slop ads…

Customers will start to tune out, stop clicking..

And the one who has a truly customized unique system, will stand out, and continue to reap the rewards.

This is why thought first prompting is so powerful… you get the best output, tailored to your needs and services.

[Ken Alexander @AronsonKen31419]

And that’s not even considering how most people are delegating the entire thought process to AI, sabotaging their thinking skills and ability to generate world-class outputs.

My theory?

Those who get the best results with AI, make the most money, and build the best businesses…

Will use AI to SHARPEN their thinking skills, and AI will enable them to do more thinking and vision-casting, as the best entrepreneurs have always done.

[Ken Alexander @AronsonKen31419]

To accomplish this, we will use what I call:

“Thought First Prompting.”

The idea is simple.

Before you prompt AI, you will think first, and then prompt.

Why?

Because…

AI is the ultimate thought leverage.

AI takes the thought you bake into it (or put into skills)... and turns that into reusable leverage that you can use over and over again.

The better the thoughts you give to AI, the better the output you’ll get.

[Ken Alexander @AronsonKen31419]

Some morning randomness with Daniel!

[Ken Alexander @AronsonKen31419]

https://t.co/9e2XGeqLGX

[Ken Alexander @AronsonKen31419]

https://t.co/9e2XGeqLGX

[Ken Alexander @AronsonKen31419]

https://t.co/9e2XGeqLGX

[Ken Alexander @AronsonKen31419]

Great starting point but I’d love to offer some counter points!!

They divide up your shit- this assumes it’s a bad thing with fighting inside. What if you have a living trust? A will? A simple plan?

People whi knew you less say sorry to those who knew you more.

And so? What about the memorial conversations shared between them? Even for someone who knew them for a glimpse? The memories? The bonding? The conversations of the positive impact you have surely had on them, if you lived your life in a great way?

I agree, it’s better to dare and to shape your life, than to live in anxiety - but I think we should care more for those around us and our community, than only our personal goals and desires.

We should aim to have maximum positive impact on others, and to leave this world a better place, even if we’re not changing the world, even if it’s just the five people you see the most

What’s the point of making one billion dollars if you can’t even have a functioning conversation with your son? Or the stranger you meet at the gas station, and wish them good will?

[Ken Alexander @AronsonKen31419]

@HenryCrochemore At that math, that’s 480 orders, to hit $120K revenue you’d have to hit a $250 average order value for each customer, not impossible, but not likely for men’s grooming.

Not even counting for the risks with spam compliance

[Ken Alexander @AronsonKen31419]

@sharran Love this, thanks for sharing!! Going to implement it into my new content marketing initiative :)

[Ken Alexander @AronsonKen31419]

@AdamGillman X