Arthur

Founder of

[Arthur @Arthur13500_]

@lorenzo_pravata formats

[Arthur @Arthur13500_]

@frankyecom v5

[Arthur @Arthur13500_]

@lorenzo_pravata FORMATS

[Arthur @Arthur13500_]

@lorenzo_pravata Claude

[Arthur @Arthur13500_]

@umzrs Image

[Arthur @Arthur13500_]

@HenryCrochemore Vsl

[Henry @HenryCrochemore]

just built a swipe file of 58 VSLs actively scaling on facebook right now

not theory, not 2021 examples

current 7-8 figure ads that are printing today

inside you'll find:

→ long-form problem → agitation → mechanism breakdowns
→ short hooks that stop the scroll in 3 seconds
→ on-lander VSLs built for warm traffic
→ hybrid advertorial + VSL structures
→ 12+ niches: supplements, skincare, weight loss, gadgets, beauty and more

you'll see exactly:

→ how they hook in the first 3 seconds
→ where the mechanism drops
→ how they stack proof
→ how they kill objections before the viewer thinks them

if you're running ads this saves you weeks of testing

if you're not, it shows you what winning creative looks like in 2026

rt + comment "vsl" and i'll send the full swipe file
(follow for dm)

[Arthur @Arthur13500_]

@thedennis STATIC

[Arthur @Arthur13500_]

@HenryCrochemore CANVAS

[Henry @HenryCrochemore]

$130k+ brands don’t improvise static ads

they follow a visual framework that stays consistent
strong hierarchy, clean spacing, high contrast, instant clarity
so the message is understood before the scroll moves on

most static ads fail because they look accidental
random layouts, crowded text, weak focus

this guide breaks down how top brands design
to look deliberate, premium, and trustworthy
without turning design into a complicated process

no theory
no filler
just reusable layouts that compound

i packaged the full system into a short guide

rt + comment “CANVAS” and i’ll send it
(follow for dm)

[Arthur @Arthur13500_]

@georgesttock OBJECT

[George Stock @georgesttock]

$65k+/month ad accounts are quietly shifting to animated objects.
Here’s why.

Not mascots.
Not cartoons.

Just products acting like characters in short-form videos.

- A lemon reacting to heat
- An onion getting angry
- A leaf calmly floating in water

It feels like content, not an ad.
That’s the advantage.

AI generates the characters, scenes, and variations.

One idea → hundreds of executions.

No filming. No creators. No scheduling.

When one works, you scale it.

RT + comment “OBJECT” and I’ll DM the setup
(must be following)

[Arthur @Arthur13500_]

@rom1trs Editor

[Arthur @Arthur13500_]

From 0 to 100k MRR in 4 months with a single canal: here’s what I learned.

I’ve always been told: “Focus on one canal until you become an expert, then expand to other canals later.”

Spoiler: It’s True and False.

In reality, what allowed us to scale so fast came down to 3 things:

• Becoming an expert in a single canal
• Working like absolute maniacs
• Surrounding ourselves with entrepreneurs who had already reached the level we dream of

However, what cost us 900k MRR was:

• Focusing exclusively on a single canal
• Hiring too fast

As a CEO, I recently understood that my role is to embody my company, to be that ball of energy that lifts everyone’s head when momentum drops. This role also comes with other duties, like “having to plant seeds everywhere.” If you want to be a $100M company, one canal won’t be enough, so you must:

• Connect with as many people as possible, sometimes like billiards to reach your target, you have to hit the cushion.
• Think in terms of a marketing PLAN, not just isolated actions. Step back and think about a clear PLAN, a synergy of canals that all feed each other… (don’t reinvent the wheel)
• And be that f**ing Leader who drives people forward no matter the entrepreneurial storms.

In short, 100k MRR with a single canal, and now I find myself capped because no other tree is growing elsewhere, so plant seeds.

PEACEE

[Arthur @Arthur13500_]

One of our employees sent us a photo with a joint in his mouth, and here’s how we could have avoided it:

August 2025, right before the launch of https://t.co/M8mXYRI6gf, still full of carelessness and ignorance, and from the very beginning, things already start pretty strong.

€100 per day in ads, 25 calls booked per day, so:

A. The algorithm is broken B. We’re very hot in the market C. We’re at the beginning of the wave
Most likely B and C. And who says growth says recruitment, so we went for it. BAM, first call, perfect match. The guy tells us he works 14 hours a day, 2 hours at the gym every day, has been coding for 10 years, and completely matches the project. (can you feel what’s coming?)
It was so beautiful, so beautiful that we were completely stunned when, early in the morning, after a rough entrepreneur all-nighter, we receive a video of that same person at the beach, the weapon of the crime delicately placed between the lower and upper lip, with a small caption on Snap: “No better place to work”…

I’m almost sure there are at least three times better places than this one, but anyway—how could we have avoided this mess? It’s simple:
- You reap what you sow. Broken process = broken profile Solution: Spend time on the incubation and screening process (do more volume)

- Sleeping two people in a one-person bed. Before recruiting, prepare the space Solution: You need to put yourself in the shoes of a new hire and rethink every block of your internal workflows to make their job easier
- You have to be sexxx(y). If you want A profiles, you need to be an A offer Solution: If you don’t yet have the means to pay very well, you’ll have to compensate with a STRONG and clear vision, closing the person in front of you on a future without falling into useless overselling

- Accept average before wanting to recruit A players. For elitism to become a validation criterion in your recruitment, you first need to pass certain steps

It’s after a discussion with Guillaume Moubeche about how to recruit A players that I realized you don’t know how to recognize an A player until you’ve actually seen one.
So your instinct isn’t the result of some superior energetic field, but rather the sum of all the mistakes and learnings that accumulate and guide you toward the right decision.

So the conclusion is this: you need to take the time to recruit, be attractive in the eyes of candidates, and properly prepare the ground from A to Z if you want to avoid receiving a photo of your collaborator with a baseball bat in their mouth.
PEAAACE

(ps: I would have liked to include the image, but out of respect for this person, we’ll refrain.)

[Arthur @Arthur13500_]

One of our employees sent us a photo with a joint in his mouth, and here’s how we could have avoided it:

August 2025, right before the launch of https://t.co/M8mXYRI6gf, still full of carelessness and ignorance, and from the very beginning, things already start pretty strong.

€100 per day in ads, 25 calls booked per day, so:

A. The algorithm is broken B. We’re very hot in the market C. We’re at the beginning of the wave
Most likely B and C. And who says growth says recruitment, so we went for it. BAM, first call, perfect match. The guy tells us he works 14 hours a day, 2 hours at the gym every day, has been coding for 10 years, and completely matches the project. (can you feel what’s coming?)
It was so beautiful, so beautiful that we were completely stunned when, early in the morning, after a rough entrepreneur all-nighter, we receive a video of that same person at the beach, the weapon of the crime delicately placed between the lower and upper lip, with a small caption on Snap: “No better place to work”…

I’m almost sure there are at least three times better places than this one, but anyway—how could we have avoided this mess? It’s simple:
- You reap what you sow. Broken process = broken profile Solution: Spend time on the incubation and screening process (do more volume)

- Sleeping two people in a one-person bed. Before recruiting, prepare the space Solution: You need to put yourself in the shoes of a new hire and rethink every block of your internal workflows to make their job easier
- You have to be sexxx(y). If you want A profiles, you need to be an A offer Solution: If you don’t yet have the means to pay very well, you’ll have to compensate with a STRONG and clear vision, closing the person in front of you on a future without falling into useless overselling

- Accept average before wanting to recruit A players. For elitism to become a validation criterion in your recruitment, you first need to pass certain steps

It’s after a discussion with Guillaume Moubeche about how to recruit A players that I realized you don’t know how to recognize an A player until you’ve actually seen one.
So your instinct isn’t the result of some superior energetic field, but rather the sum of all the mistakes and learnings that accumulate and guide you toward the right decision.

So the conclusion is this: you need to take the time to recruit, be attractive in the eyes of candidates, and properly prepare the ground from A to Z if you want to avoid receiving a photo of your collaborator with a baseball bat in their mouth.
PEAAACE

(ps: I would have liked to include the image, but out of respect for this person, we’ll refrain.)

[Arthur @Arthur13500_]

One of our employees sent us a photo with a joint in his mouth, and here’s how we could have avoided it:

August 2025, right before the launch of https://t.co/M8mXYRI6gf, still full of carelessness and ignorance, and from the very beginning, things already start pretty strong.

€100 per day in ads, 25 calls booked per day, so:

A. The algorithm is broken
B. We’re very hot in the market
C. We’re at the beginning of the wave

Most likely B and C. And who says growth says recruitment, so we went for it. BAM, first call, perfect match. The guy tells us he works 14 hours a day, 2 hours at the gym every day, has been coding for 10 years, and completely matches the project.
(can you feel what’s coming?)

It was so beautiful, so beautiful that we were completely stunned when, early in the morning, after a rough entrepreneur all-nighter, we receive a video of that same person at the beach, the weapon of the crime delicately placed between the lower and upper lip, with a small caption on Snap:
“No better place to work”…

I’m almost sure there are at least three times better places than this one, but anyway—how could we have avoided this mess? It’s simple:

- You reap what you sow. Broken process = broken profile
Solution: Spend time on the incubation and screening process (do more volume)

- Sleeping two people in a one-person bed. Before recruiting, prepare the space
Solution: You need to put yourself in the shoes of a new hire and rethink every block of your internal workflows to make their job easier

- You have to be sexxx(y). If you want A profiles, you need to be an A offer
Solution: If you don’t yet have the means to pay very well, you’ll have to compensate with a STRONG and clear vision, closing the person in front of you on a future without falling into useless overselling

- Accept average before wanting to recruit A players. For elitism to become a validation criterion in your recruitment, you first need to pass certain steps

It’s after a discussion with Guillaume Moubeche about how to recruit A players that I realized you don’t know how to recognize an A player until you’ve actually seen one.
So your instinct isn’t the result of some superior energetic field, but rather the sum of all the mistakes and learnings that accumulate and guide you toward the right decision.

So the conclusion is this: you need to take the time to recruit, be attractive in the eyes of candidates, and properly prepare the ground from A to Z if you want to avoid receiving a photo of your collaborator with a baseball bat in their mouth.

PEAAACE
(ps: I would have liked to include the image, but out of respect for this person, we’ll refrain.)

[Arthur @Arthur13500_]

Here’s how this ONE sentence saved me thousands of euros:

With Agentova we quickly went from being alone in our room to +13 employees in just 60 days, and without THIS sentence we probably would have had to fire 12 of them…

Because when you bootstrap, and your only sharp weapons are your balls, your knife, and a burning desire, well every hire can quickly cost you your balls, your knife, and your burning desire…

Your margin of error is smaller, so to maximize your chances take this into account before EVERY recruitment call:

“Who you are speaks louder than what you say”

Every call where the nice words of the human in front of you wrap you gently in a sheet of hope (yeah well you gotta add a bit of poetry damn it), don’t forget this sentence because YOUR feeling will build itself through mistakes and time.

So capitalize on your social skills and talk to the Human in front of you, not the mask they put on right before jumping into the meet. THIS sentence is worth gold so write it down, be aware of it, assimilate it, and you’ll make 1 mistake less among the thousands more waiting for you 🥷🏿

Peaaacccceeee

[Arthur @Arthur13500_]

Never underestimate your competitors, they might be preparing something insane:

I’ve been boxing for a while now and I have NEVER underestimated an opponent… So why do the opposite in business?

After 7 months developing and scaling https://t.co/M8mXYRHyqH to 100k mrr right now I’m realizing that I underestimated my competitors:

- too much of this
- not enough of that
- lack of X
- bad at Y

And by only looking at their weaknesses, my head is stuck in what they don’t do, what they aren’t, FORGETTING the only thing that really matters which is “they’re eating us alive as I’m speaking”

So the solution is simple, it’s literally to consider everyone, to focus on what YOUR competitors are doing that you’re not doing, and ask yourself:

- why am I not doing it?
- is it my ego answering or my logic?
- do we not give a f*** about ego, logic and their whole crew because meanwhile I’m getting outscaled?
(The answer is YES)

Anyway look at what your competitors are doing, do it and do it BETTER, and also look at what they’re not doing — not to reassure yourself, but to try to understand why, and whether or not you have a slot to play there…

Peaaace

[Arthur @Arthur13500_]

@kylian_khalifa C’est tellement lourd ! Merci de ramener de la vrai value sur ce marché