Not all audiences are created equal, and nobody's a category. To make a connection, consider how groups think about themselves. #productmarketing#audiencedevelopment
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Are your communications monochronic or polychronic? People don't organize their lives according to a single timeline. Messaging should reflect their needs at any particular moment. https://t.co/aUTbh4ZkTN
Business decisions don’t develop in a vacuum. They’re ultimately the sum of individual human motivations, connections and decisions. https://t.co/KyYgqcuo99
Creating a product personality exercises the power of metaphorical language. What better way to find the right words than a game of Mad Libs? #productmarketing https://t.co/UOPoofXByG
Delivering effective creative work doesn't require awards — but we've built a tool that comes in very handy when judging your own concepts. #CannesLions#agencies https://t.co/iC4mVe9msW
Build with, not for: Check out the Direct Philanthropy Starter Kit from AG's nonprofit sibling, AGO, to learn how you can shift power to local hands, work with the most effective movement leaders, and build long-term community power from the ground up. https://t.co/pCehETgA5B
Unless you're already in Cannes, you probably will be far, far from the Côte d'Azur for #CannesLions2021. Where *will* you be? (And may we suggest standing in a sandbox with a glass of Pernod?) https://t.co/CuhwGMlmPG
The first rule of brand POVs: They're not primarily about the brand, but about common interests and concerns the brand shares with its audience. #agency#contentmarketing#brandmarketing https://t.co/uuD9ub0CqP
In 2020, @ArticleGroup came up short on #DEI. Here’s how we missed the mark — and how we’re trying to correct our mistakes. #DiversityandInclusion https://t.co/ntHOS0HyyU
Hi! After a stretch of social-media silence, @ArticleGroup is posting again. First order of business? Taking accountability for our mistakes this year. #2020Wrapped
Have white papers seen their day in the sun? With all the content options available, follow this decision tree to see if a white paper is the best fit for your messaging: https://t.co/SJyNhw3gp6 @ArticleGroup#marketing#marketing101