Sarah Clarke

Marketing, arts, data, insights, charities - and now working to support Stop Scams UK members fight fraud and scams.

[Sarah Clarke @ArtsAtRandom]

The total amount stolen by criminals who hack into people’s emails and social media accounts and then pretend to be them has risen by more than 400% in a year. https://t.co/OG83c8bpS3 #SocialMedia #Fraud #Scams

[Report Fraud @reportfrauduk]

🔐 October is #CybersecurityAwarenessMonth

🚨 There were 44,355 victims of email and social media account hacking last year.

✅ Protect your email and social media accounts with a passkey.

Find out more: https://t.co/NrGHv5G90N

[Sarah Clarke @ArtsAtRandom]

The @NTSscamsteam's AI Scam Watchlist shows that the top 10 scams being supercharged by AI are:

Shopping scams
Investment scams
Romance scams
Travel and ticket scams
Technical support scams
Jobs scams
Charity scams
Family impersonation scams
Rogue trader scams
Recovery scams

[Sarah Clarke @ArtsAtRandom]

Half of Brits struggle to tell what’s genuine online as #AI supercharges #scams. https://t.co/VgyaY12Kaq

[Martin Lewis @MartinSLewis]

Pls spread word. Three digits can help protect you from scams: 159. If you're suspicious of a 'call from your bank', politely hang up and dial 159. It connects you to a switchboard that puts you through to your bank's real number. Watch the video for why its extra protection

[Sarah Clarke @ArtsAtRandom]

A new Yahoo/YouGov poll shows that more than half of adult Gen Z respondents said that they have avoided expressing themselves freely online for fear of coming across as cringe. https://t.co/5yj56hCdEe

[Sarah Clarke @ArtsAtRandom]

Leading to somewhere better - moving people's thinking using cultural mindsets research https://t.co/g92YwQDZ4T #framing #communications

[Sarah Clarke @ArtsAtRandom]

What LinkedIn's new feed algorithm means for your content strategy - great piece from #digital agency, @empowerdigi. https://t.co/f4nBNsBaXN #SocialMedia #LinkedIn

[CharityComms @CharityComms]

Here’s your weekly roundup of key updates from #CharityComms! Don’t miss a sneak peek of the digital delegate bag for our Strategic Communicators’ Conference, and our latest blog tips on moving from in-house to freelance and more events.

[Sarah Clarke @ArtsAtRandom]

A new study shows that more than three-quarters of UK #charities are using #AI - the most common uses were to evaluate the effectiveness of #fundraising activity, monitor sentiment and attitudes, for data analysis, and to improve donor communication. https://t.co/AmljoaqGjn

[Sarah Clarke @ArtsAtRandom]

Not terribly surprising, given the economy, but a great boost for #charity shops...and good to see that people are also thinking sustainably. Also fantastic use of data and research from @TheBHF to support their Reuse Revolution campaign.
https://t.co/AUWrxx13Os

[Sarah Clarke @ArtsAtRandom]

Interesting article on how mainstream tv studios are looking to #SocialMedia more and more - as people are getting fed up having to pay for multiple streaming services and can consume lots of entertainment straight from short form content anyway.... https://t.co/FqmIuMN0RQ

[Sarah Clarke @ArtsAtRandom]

Lovely piece of positive news. Deaf scientists and educators have created 400 British Sign Language signs to make environmental science topics - like biodiversity and energy - more #accessible. https://t.co/3dwtQ3Gycl

[Sarah Clarke @ArtsAtRandom]

Big fan of how Kelloggs have used "The OG" in their ad campaign. https://t.co/o31AKdAIzm #advertising #branding #marketing

[Sarah Clarke @ArtsAtRandom]

"A successful #rebrand isn't about looking different - it's about communicating your ethos more effectively and connecting more deeply with those you serve." https://t.co/50N8ocy1Tj #charities #branding

[Sarah Clarke @ArtsAtRandom]

Today is the deadline for our #CCSalarySurvey. A little bit of your time today can help us highlight what more the #charity sector can do to better support #communications professionals like you. So please do share your thoughts about how comms is valued. https://t.co/6m1NDYRVBu

[Sarah Clarke @ArtsAtRandom]

If you work in #comms, #digital, PR, #marketing or #fundraising in the charity sector, don't forget to share your thoughts in our survey before it closes at 5pm tomorrow! Take part to help highlight how the sector can better support #charity communicators. https://t.co/6PDghz0Ir3

[Sarah Clarke @ArtsAtRandom]

Interesting insights into some recent charity #brand launches. How amazing that @ParkinsonsUK's new typeface is called Parkinsans! https://t.co/PSjV3cCFzh #charities

[CharityComms @CharityComms]

With recent announcements by Meta, we've updated our social media hub with resources to help charities understand what these changes mean and assess their approaches. Here’s just some of the things we’ve added!

[CharityComms @CharityComms]

44% of charity communicators tell us that their org encourages them to talk about their wellbeing. A further 40% say they are able to talk about wellbeing informally. How does that match with your experiences? Take part in our #CCSalarySurvey: https://t.co/OejJDmHkvn