"We'd love to host you... just not for under seven thousand dollars."
Every event requires a minimum spend. To reach it, you're not negotiating the price for a private event. You're negotiating how you get there.
Hosting isn't a checklist. It's a skill.
Host - "It's my job to worry. It's the guests job to relax and have fun."
That's the entire role of hosting. Nobody teaches it
Attention is cheap. A seat at the table isn't.
Ads + creative get quicker and cheaper to make but more easily ignorable.
Fixed number of seats at dinner creates scarcity + status. People LOVE posting about their status. These dinners are selling chosen.
A brand can buy a million impressions tonight. It cannot buy a 21st seat at a 20-seat dinner.
Smart brands stopped buying attention and started selling chosen.