Ashley Crouch

Founder of Prowess Inc. // Investor // Writer @entrepreneur // Prvsly for @Forbes @Refinery29 @huffpost

[Mr Family Office @MrFamilyOffice]

Worth it.

The annual operating cost to run the global family office

[Mr Family Office @MrFamilyOffice]

Real Estate 2026

5 Key Themes for Family Offices

Here's the lowdown:

1. Residential real estate: cross‑border capital on the rise

• Cross-border demand is rising
• Dubai leads super-prime sales; Abu Dhabi, Qatar, Singapore and Hong Kong see upticks
• London softens on tax reform
• Southern Europe attracts lifestyle capital
• Housing shortages across Europe support rents and defensive income.

2. Commercial RE: turning a corner?

• Rate cuts in the EU and Switzerland support recovery; US/UK yields remain competitive
• Prime offices and retail outperform; secondary assets lag
• Offices, residential and logistics top 2026 allocations.

3. Logistics, hotels, data centers expand

• E-commerce drives logistics demand
• Hospitality remains strong post-COVID
• AI fuels data centre and energy infrastructure growth
• Defence spending creates niche real estate demand.

4. ESG still matters, especially in Europe

• Regulation and next-gen expectations sustain ESG focus, though historic assets pose retrofit challenges

5. Private equity returns

• Blackstone, Brookfield, Ares redeploy capital into discounted logistics, healthcare and public-to-private deals
• Generational capital sees opportunity in volatility

- Deutsche Bank, Wealth Management, 2026

[Mr Family Office @MrFamilyOffice]

The Dubai International Financial Centre (DIFC) reported 1,289 family-related entities in 2025

An increase of 61% since 2024

The UAE has become a major hub for family offices
All the forecasts were positive

The UAE rode the wave of mobile capital and people, but will it cut both ways?

IQEQ: UAE, Key predictions for family offices in 2026 (22 December 2025):

[Mr Family Office @MrFamilyOffice]

“It’s hard to overstate the peril for Dubai's economic model. The physical damage may be slight, and most of the pain thus far is psychological.

But Dubai's status as a safe-haven for expatriates and their businesses is in increasing doubt.

The longer the war continues, the more intense the search will be for alternative locations. Dubai needs this war to wrap up now. International capital is highly mobile.”

Jim Krane, fellow at Rice University’s Baker Institute

[Codie Sanchez @Codie_Sanchez]

You can still win bigger than you'd ever imagine.

Even with all the AI doomerism, you can just lock in for the next 2 years and set up your family for a generation.

[Codie Sanchez @Codie_Sanchez]

The richest people I know are doing one of 2 things:

Going all‑in on AI - building, and not sleeping while they try to understand what is coming.

Selling everything - cashing out and going to Europe, New Zealand, or off-grid.

Weird how few are in the middle.

[Ashley Crouch @AshCrouch1]

@Airbnb @AirbnbHelp I need to file a complaint for exploitation and harassment against hosts. What is the best email? The customer service dpt is not handling it.

[Tom Bilyeu @TomBilyeu]

If I sold my company today, I'd start my next multi-million dollar business in 90 days using only AI.

Here's how:

I'd create 5 AI specialists that work 24/7 for a fraction of what a single employee costs.

Meet my AI dream team:

THE ANALYST

I'd upload a detailed vision document explaining my business model
I'd have it identify emerging market opportunities with hard data
I'd ask: "Find the top 3 underserved problems in profitable industries"
I'd demand specific research on customer behavior and spending patterns
I'd make it spot trends competitors are missing

THE GROWTH HACKER

I'd ask: "What's the fastest path to 10,000 customers with supporting evidence?"
I'd have it design rapid testing frameworks for every assumption
I'd make it identify the highest-impact growth levers specific to my business
I'd run every strategy through "What would break this?" analysis
I'd demand concrete timelines and success metrics for each test

THE SALES MACHINE

I'd never ask for generic sales copy - too weak
I'd build systematically: pain points → value props → objection handling → close
I'd force it to create sales sequences that convert strangers into buyers
I'd make it design irresistible offers that feel like no-brainers
I'd have it craft follow-up systems that turn one-time buyers into repeat customers

THE SYSTEM BUILDER

I'd make it map out every process needed to scale efficiently
I'd have it create detailed automation workflows for customer onboarding
I'd ask for complete operational frameworks that work without me
I'd make it identify bottlenecks before they become problems
I'd demand step-by-step scaling plans with specific resource requirements

THE BRAND BUILDER

I'd have it create 20+ pieces of authority-building content per week
I'd make it analyze successful competitors and find content gaps
I'd force it to create posts that position me as the obvious expert
I'd have it develop content that builds trust before anyone meets me
I'd make it test messaging until it resonates with my exact audience

AI without direction is worthless.
AI with basic direction gets basic results.
AI with elite direction builds empires.

While you're debating AI ethics, I'm building AI empires.

Come to my free masterclass on Tuesday, November 11th. I’ll walk you through the AI system that actually works: https://t.co/IMKrJTWZS5

[Mr Family Office @MrFamilyOffice]

Barriers to Setting Up a Family Office:

As per the latest Julius Baer & PwC Family Barometer 2025

• 40.8% cited cost as the primary obstacle to creating a family office
• 29.5% said complexity of management is a major barrier
• 28.3% said wealth not large enough
• 22.9% mentioned lack of perceived benefits
• 9.7% said everything already managed by a bank

[Ashley Crouch @AshCrouch1]

@matthewschmitz One’s interpretation is usually a mirror.

[Ashley Crouch @AshCrouch1]

“He had unfinished work. But he didn’t have unfinished business.”

Is there anything in your life you need to clean up?

[Ashley Crouch @AshCrouch1]

@thatsKAIZEN I’m so grateful you were there. Thank you for sharing your experience.

[Andrew Yang🧢⬆️🇺🇸 @AndrewYang]

Forgiveness is beautiful.

[Ashley Crouch @AshCrouch1]

@JackPosobiec Thank you for your speech today and your witness to the rosary.

[Ashley Crouch @AshCrouch1]

Unreal.

[Turning Point USA @TPUSA]

Erika Kirk’s full speech at Building a Legacy: Remembering Charlie Kirk

@mrserikakirk

[Ashley Crouch @AshCrouch1]

@DrFrankTurek Thank you for sharing your story and for your father’s heart and loyalty to your friend.

[Ashley Crouch @AshCrouch1]

"I forgive him.” - @MrsErikaKirk

One of the most powerful things I have ever seen in my life.

I am shaken to the core.

[Ashley Crouch @AshCrouch1]

Congratulations and well deserved. The moving Gifted Hands about his life is also really good:

[Terrence K. Williams @w_terrence]

Dr. Ben Carson will be receiving the Presidential Medal of Freedom.

Who else believes he deserves this award.

President Trump announced this today.

[Ashley Crouch @AshCrouch1]

This is precisely why I help amplify leaders voices. To make an impact.

[Alex Hormozi @AlexHormozi]

If you’re not making money, it’s because:

You don’t know how to solve a valuable problem.
Or
You can but no one knows about you.

That's it.

[Ashley Crouch @AshCrouch1]

@tylerbowyer It was profoundly moving and beautifully orchestrated. Congratulations on a beautiful honoring and witness for your friend, colleague, mentor, brother, and boss.