Aishwarya Soni

aspiring entrepreneur / the friend who make u famous

[Aishwarya Soni @AshWithIdeas]

https://t.co/IFVy2Tglrq

[Aishwarya Soni @AshWithIdeas]

@WisprFlow on mac is 100x more addictive than on phone

[Aishwarya Soni @AshWithIdeas]

i’m conflicted b/w 2 thoughts at the moment:

1) i think writing is getting incredibly valuable cuz it is the interface between human intent and machine output.

you write to hire,
you write to sell,
you write to generate images/videos,
you write to build apps,

everything you make now starts as writing.

2) at the same time, i think writing as we know it is going to become obsolete.
voice already made texting feel heavy.
i think a new form/tool of thinking will do the same to writing

(maybe it’ll be the next level of voice apps)

[Aishwarya Soni @AshWithIdeas]

@SeekingN0rth he was a gifted essayist

[Aishwarya Soni @AshWithIdeas]

video editors are the engineers of the content/media industry,

they literally ‘ship’ content,

and yet their incentive structures have never been close to the potential of a coder,

the people closest to production are the furthest from the reward.

[Aishwarya Soni @AshWithIdeas]

is the definition of founder-market fit evolving?

[Aishwarya Soni @AshWithIdeas]

wrote about a new breed of founders (because building got cheap):

https://t.co/Kps0TFSyHN

[Aishwarya Soni @AshWithIdeas]

good disagreement has two useful outcomes -

your conviction is forced to get deeper, or the idea dies cleanly.

[Aishwarya Soni @AshWithIdeas]

a recent observation i’m building a theory around -

most coworking spaces are half empty,
but all the coffee shops are packed.

people want to be around people.

[Aishwarya Soni @AshWithIdeas]

my life's core theory is -

there are people looking for someone exactly like you,
and you are looking for people exactly like them.
you just haven’t met yet.

most people interpret loneliness, obscurity, or rejection as proof they are wrong for the world. i think it’s usually a discovery problem, not a compatibility problem.

you solve for that, you solve for everything.

i learned this through the internet. i’ve seen incredibly niche thoughts, personalities, and ideas find deep resonance with strangers across the world.

it made me realize how specific human connection actually is, and how much of life changes once the right people finally find each other.

[Aishwarya Soni @AshWithIdeas]

yapping is the new public speaking

[Aishwarya Soni @AshWithIdeas]

the floor of your failure is higher than most people's starting point.

[Aishwarya Soni @AshWithIdeas]

you don't dance to reach the end of the song.

[Aishwarya Soni @AshWithIdeas]

creative fatigue (in perf ads) explained.

1) brain version - the ad stops creating enough prediction error to deserve attention

2) algo version - the ad’s learned signal decays faster than spend keeps flowing

3) business version - the market has already extracted most of the value this message can produce

[Aishwarya Soni @AshWithIdeas]

ai made execution cheap,
so now our only edge is thinking.

use your human mind for ideas,
and ai to organise.

[Aishwarya Soni @AshWithIdeas]

“use chatgpt/claude as your intern,
not as your reporting manager.”

— overheard at buzzlab

[Aishwarya Soni @AshWithIdeas]

@dominos_india was doing quick commerce before quick commerce was a thing.

30 mins or free,
was the original “delivery in under X minutes” flex.

[Aishwarya Soni @AshWithIdeas]

the most aesthetic piece of furniture/art in your living room is the youtube video playing on your tv.

[Aishwarya Soni @AshWithIdeas]

for revenue, the most important metric is number of sales calls booked.

[Aishwarya Soni @AshWithIdeas]

there was no performance marketing back in the 19th century,

but i’m pretty sure mark twain was talking about perf teams when he wrote this:

“it ain’t what you don’t know that gets you into trouble. it’s what you know for sure that just ain’t so.”